11 - How I revived my business

Bin these brand trends - Beth from Media Avenue

Beth and I discuss branding for small businesses including misconceptions about branding, what even is a brand, what makes a good brand, brand things we want to put in the bin, and how to choose a brand designer. If you're new to the business world and you're about to embark on creating a brand kit or brand strategy and you want to know what's involved, what you should get, how to choose the right package for you, and what to look out for, this is the episode for you! Check out Beth for all your branding needs at www.mediaavenue.com.au [www.mediaavenue.com.au] Instagram: @mediaevenuedesign [instagram.com/mediaavenuedesign]

Episode 12 - Do these things before launching your new website

TODAY'S EPISODE DISCUSSES THE NECESSARY STEPS AND CHECKS TO BE DONE BEFORE PUBLISHING A NEW WEBSITE. Strapped for time? Here's a summary: * Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help identify any issues. * SEO Optimisation: Implementing a keyword strategy and optimising content for search engines is crucial. It is recommended to have a keyword strategy in place before launching the website. * Image Optimisation: Optimising images and media files for the web is essential to improve website speed. Compressing image file sizes can prevent slow loading times. * Design: The website's design should be visually appealing, consistent with the brand, and easy to navigate. Proper formatting, readability, and utilisation of white space are important aspects to consider. * Functionality: Checking links, forms, and navigation is necessary to ensure that they work correctly. Internal and external links should be tested, and forms should be error-free and user-friendly. * Technical Aspects: Optimising the website for search engines, ensuring security with an SSL certificate, and setting up analytics tools like Google Analytics and Google Search Console are important technical considerations. * Legal and Compliance: Having comprehensive policies such as privacy policy, terms of service, and copyright notice is necessary. These policies should be easily accessible on the website. * User Experience and Accessibility: Ensuring that the website is user-friendly, accessible to people with disabilities, and meets WCAG guidelines is important. * Marketing and Promotion: Setting up social media icons, email marketing, and having a launch plan in place are crucial for marketing and promoting the website. If you're keen to try my favourite SEO tool, SE Ranking, click here for a free 14 day trial. [https://seranking.com/?ga=949456&source=link] Find this episode helpful? I would love your feedback or a review! See ya next week! Karlie - Techno Bird www.thetechnobird.com.au [www.thetechnobird.com.au]

11 - How I revived my business

Welcome to season 2 of Biz Bytes with Techno Bird! In this episode I share my experience and strategies for reinvigorating my business during a slow period. I discuss various actions I took, such as updating my website, creating more consistent content for social media and emails, reaching out to past clients, auditing my services and pricing, partnering with other business owners, creating a resume and looking at career options, and more. TLDL: * I experienced a slow period in my business due to financial stress and increased cost of living. * To address this, I updated her website, including content and SEO improvements. * I audited my services and pricing, creating more accessible offers with different packages and payment plans. * I reached out to past clients to offer assistance and services, resulting in new clients and partnerships. * I started this podcast and focused on creating consistent content through social media and email marketing. * I said yes to new opportunities, including running workshops for the local shire * I created a resume to explored other job opportunities and be prepared for potential career changes. * I emphasised the importance of networking and collaborating with other business owners. Happy listening! Karlie - Techno Bird

Episode 10 - Blogging and SEO

Today's episode is all about blogging and SEO including blogging/SEO myths and misconceptions, and I talk about the main reasons why blogging can be great for your SEO. Blogging may have its challenges, but when done right, it can provide undeniable SEO benefits. By debunking myths and focusing on creating valuable content, businesses can leverage their blogs to reach new audiences and grow their businesses. Resources are available online to help with content brainstorming, overcoming writer's block, and developing a content calendar. I also talk about a brand new blogging service that I am launching - Blog Strategy & Management! This service includes blog strategy, blog keyword research, and management for businesses that want to blog but lack the time or confidence in their writing skills. Or who simply want to outsource their SEO. I've teamed up with Alicia Montesano, freelance marketing guru from Marketing with A, to offer these services; I'll be doing the strategy and SEO, Alicia will be writing the content. This is a monthly, ongoing service. There are 2 package options (small and medium) to choose from. I hope you enjoy this episode and it leaves you motivated to start blogging, or blog better, so you see the SEO benefits sooner rather than later! Karlie - Techno Bird www.thetechnobird.com.au [www.thetechnobird.com.au]

Episode 9 - Three common SEO mistakes your website is making

In episode 9 of Biz Bytes, I'm discussing the three main issues that come up in every SEO audit that I do for my clients. I talk about why these issues are important and how they can negatively impact a website's visibility and search engine rankings, as well as how you can spot them and fix them! I mention in the episode a Chrome extension you can install for free that analyses and lists any/all of your broken website links - here's a link to that extension, [https://chromewebstore.google.com/detail/broken-link-checker/bjcoimpfplliplknnmgbffboiihamekf?pli=1] but simply Google 'broken link checker chrome extension' and you will find heaps. I'M NOW TAKING ON NEW CLIENTS FOR SEO AUDITS! CHECK IT OUT AND BOOK HERE [https://www.thetechnobird.com.au/seo-audit] WHAT'S AN SEO AUDIT? An SEO audit is basically a checkup for your website to see how well it's doing in search engines. It's like going to the doctor for your website.   An SEO audit will identify areas where your website can be improved so it can rank higher in search results and get more visitors. It offers a range of options for your website, both in search engine visibility and overall user experience. THE KEY BENEFITS OF AN SEO AUDIT An SEO audit is a valuable tool for understanding your website's strengths and weaknesses in regards to SEO. By addressing the issues it reveals, you can create a website that attracts more visitors, converts better, and achieves your online goals. What are the tangible goals of an SEO audit? * Improved Google search rankings * Increased click-through-rate (CTR) * Improved website user-experience * Higher conversions * Identifying and rectifying technical SEO issues, crawlability and indexing issues * Long-term SEO success “If you want someone to knock your website into shape, Karlie's your woman. I love her no-nonsense approach. Plus, my inquiries have increased since I implemented her SEO advice.” - Sara Tiefenbrun - SARA TIEFENBRU