Can Trail Running Handle Growth?

What Happens When Running Becomes Your Job? | Jacob Puzey

Professional running can quietly turn into pressure, performance, sponsorship obligations, and constant visibility. This episode with Jacob Puzey is for runners who have felt burnout creeping into the thing they once loved and want to rediscover simplicity, rhythm, and freedom in running again. After twenty years as a professional runner, coach, race director, and sponsored athlete, Jacob reflects on what happened when the pressure finally disappeared. What starts as a conversation about road running slowly becomes something much deeper about identity, aging, social media, routine, and why signing up for hard things still matters even after competition stops mattering. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here [https://www.borderlands.cc/start-here/]. TOPICS / TIMESTAMPS 00:43 Rediscovering the Joy of Running 07:41 The Journey Back to Running 11:39 The Transition from Competition to Personal Growth 14:50 The Journey to Scholarship and Running 19:20 The Importance of Commitment in Running RESOURCES / LINKS 1. 2. Salt Lake Foothills Trail Races [https://ultrasignup.com/register.aspx?did=129968] 3. Josh Rosenthal on IG [https://www.instagram.com/joshrosenthal1] 4. Borderlands.cc [Borderlands.cc] 5. La French Trail [https://pod.link/1834448454] 6. High Tones [https://hightones.substack.com] 7. Subwhatever [https://www.subwhatever.com] RELATED EPISODES 1. Ultra Running isn't Just Running [https://www.youtube.com/watch?v=-bShJtj-N-M] Presented by Kiprun [https://bit.ly/kiprun_pod]. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube [YouTube.com/@runborderlands] Read on Substack [https://borderlandstrailrunning.substack.com]

The Race That Makes Trail Running Real

Trail running usually becomes real for people at a local ultra, not while watching UTMB or Western States online. The parking lot at 5am with 53 runners, one exhausted race director, and volunteers giving up their Saturday to help strangers keep moving is still the clearest entry point into the sport. This episode is for the runners who believe the soul of trail running still lives there. Josh explores why the local 50K may be the most important layer in trail running, how participation precedes fandom in ultra culture, why authenticity in trail running still feels earned instead of performed, and why the small grassroots races that built the sport are becoming increasingly fragile in the modern era of spectacle, prestige, and professionalization. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here [https://www.borderlands.cc/start-here/]. TOPICS / TIMESTAMPS * 02:52 The Turning Point of the Race * 03:57 The Ecosystem of Trail Running * 07:45 The Local Ultra: An Introduction to Trail Running Culture * 11:22 The Challenges of Local Trail Races * 18:00 The Importance of Local Races in Trail Running RESOURCES / LINKS 1. Salt Lake Foothills Trail Races [https://ultrasignup.com/register.aspx?did=129968] 2. Josh Rosenthal on IG [https://www.instagram.com/joshrosenthal1] 3. Borderlands.cc [Borderlands.cc] 4. La French Trail [https://pod.link/1834448454] 5. High Tones [https://hightones.substack.com] 6. Subwhatever [https://www.subwhatever.com] RELATED EPISODES 1. Ultra Running isn't Just Running [https://www.youtube.com/watch?v=-bShJtj-N-M] Presented by Kiprun [https://bit.ly/kiprun_pod]. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube [YouTube.com/@runborderlands] Read on Substack [https://borderlandstrailrunning.substack.com]

What SATISFY Reveals About Trail Running

Trail running culture melted down this weekend after a Satisfy x Adidas event triggered accusations of cringe, elitism, rich-kid cosplay, and the death of authenticity. But the backlash revealed something much deeper about where trail running is headed and why so many runners reacted emotionally to it. In this episode, Josh explores why the footage felt so disconnected online, why Satisfy exposes contradictions already present inside trail running, and how the sport may already be transforming into something larger than athletics alone. From Cocodona and expensive race culture to meme accounts, identity signaling, and the rise of trail running media, this conversation is about the growing tension between authenticity, aesthetics, status, and culture inside modern trail running. This one’s for the trail runners trying to understand what the sport is becoming and why that question suddenly feels so uncomfortable. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here [https://www.borderlands.cc/start-here/]. TOPICS / TIMESTAMPS 00:00 RESOURCES / LINKS 1. 2. Salt Lake Foothills Trail Races [https://ultrasignup.com/register.aspx?did=129968] 3. Josh Rosenthal on IG [https://www.instagram.com/joshrosenthal1] 4. Borderlands.cc [Borderlands.cc] 5. La French Trail [https://pod.link/1834448454] 6. High Tones [https://hightones.substack.com] 7. Subwhatever [https://www.subwhatever.com] RELATED EPISODES 1. Ultra Running isn't Just Running [https://www.youtube.com/watch?v=-bShJtj-N-M] 2. Presented by Kiprun [https://bit.ly/kiprun_pod]. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube [YouTube.com/@runborderlands] Read on Substack [https://borderlandstrailrunning.substack.com]

Can Trail Running Stay Human?

Trail running is getting bigger fast. Bigger races, bigger brands, bigger media, and more money entering the sport every year. What happens to trail running culture as all of that growth accelerates? And will the human side of trail running we all love survive? Recorded in Stockholm at Klättermusen [klattermusen.com] headquarters, Josh sits down with Gonz Ferrero, CEO of Klättermusen, and Billy White [https://www.instagram.com/billywhite43/], founder of Sörmlands 100 [sormlands100.com], to talk about UTMB, independent trail races, elite sport versus dirtbag culture, why trail running still feels different from road running, and who actually gets to shape what the sport becomes from here. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here [https://www.borderlands.cc/start-here/]. TOPICS / TIMESTAMPS * 00:05 The Growth of Trail Running * 00:24 The Evolution of Trail Running * 13:19 The Personal Connection to Trail Running * 33:33 The Diverging Paths of Trail Running * 37:38 The Future of Trail Running: Balancing Elite and Everyday Experiences RESOURCES / LINKS 1. Klattermusen [https://www.klattermusen.com/en-us/] 2. Sormlands Trail Race [http://sormlands100.com] 3. Salt Lake Foothills Trail Races [https://ultrasignup.com/register.aspx?did=129968] 4. Josh Rosenthal on IG [https://www.instagram.com/joshrosenthal1] 5. Borderlands.cc [Borderlands.cc] RELATED EPISODES 1. Ultra Running isn't Just Running [https://www.youtube.com/watch?v=-bShJtj-N-M] 2. Ultra Runners Need More Than Normal Life [https://pod.link/1725734721/episode/OTM2OTgyY2EtYmMxMy00YjFjLWI2YWEtOTlhNDMzMTZhZTdj] 3. Why Running Changes You with Raz Rauf [https://pod.link/1725734721/episode/YTViOWFkYzgtOWY0Ny00MGNmLWIwZjMtNzViY2NkZWQ0ZDUy] Presented by Kiprun [https://bit.ly/kiprun_pod]. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube [YouTube.com/@runborderlands] Read on Substack [https://borderlandstrailrunning.substack.com]

Can Trail Running Handle Growth?

Cocodona 250 exposed something trail running still doesn’t totally want to admit: the audience is already here, but the fan experience still hasn’t caught up. After spending more than 13 hours inside the livestream tracking viewer behavior in real time, Josh breaks down why thousands of people kept tuning in while constantly disconnecting from the coverage itself. This conversation goes deep on audience churn, race orientation, commentary drift, storytelling, and why trail running media still relies too heavily on goodwill from diehard fans. Not from the outside looking in, but from someone who desperately wants this sport to become easier to share with the people around him. This one’s for trail runners, ultra fans, and anyone who wants the viewing experience to evolve alongside the sport itself. Please give us a follow, rate the podcast, and give a review. If you’re new to Borderlands, start here [https://www.borderlands.cc/start-here/]. RESOURCES / LINKS 1. Salt Lake Foothills Trail Races [https://ultrasignup.com/register.aspx?did=129968] 2. Josh Rosenthal on IG [https://www.instagram.com/joshrosenthal1] 3. Borderlands.cc [Borderlands.cc] 4. La French Trail [https://pod.link/1834448454] 5. High Tones [https://hightones.substack.com] 6. Subwhatever [https://www.subwhatever.com] RELATED EPISODES 1. Ultra Running isn't Just Running [https://www.youtube.com/watch?v=-bShJtj-N-M] Presented by Kiprun [https://bit.ly/kiprun_pod]. ---- Borderlands explores trail running through culture, media, and the forces shaping it. Watch on YouTube [YouTube.com/@runborderlands] Read on Substack [https://borderlandstrailrunning.substack.com]