The Get-Heard Generation: how brand partnerships went from selling out to buying in

Right place, Right Time, Right Questions: the role of trade bodies in driving innovation

Host:                                                                                                      * Amalie Briden - Innovation Manager, BPI   Guests:  * Dr Jo Twist OBE - CEO, BPI * YolanDa Brown OBE DL - Chair, BPI Synopsis: In this final episode of BPI Innovation Podcast Series 1, Amalie invites Dr Jo Twist, OBE BPI's CEO, and YolanDa Brown OBE DL, artist, educationalist, entrepreneur and BPI Chair, to the studio to discuss their thoughts on innovation in the recorded music industry. Touching on the role of trade bodies, what the term innovation actually means, the role that technologies play in creating 'shiny new' human experiences, AI, women in leadership and the crucial role that industry plays in shaping creative education, this episode is all about how important it is to be asking the right questions, at the right time, to both protect, reflect and allow real change to happen. Find out more about BPI and our guests via these links: https://www.bpi.co.uk/ [https://www.bpi.co.uk/] https://www.bpi.co.uk/bpi-insight-innovation [https://www.bpi.co.uk/bpi-insight-innovation] https://www.yolandabrown.co.uk/ [https://www.yolandabrown.co.uk/] Producer: Laura Bower Music: 'BPI Innovation Theme' by NevilleSounds ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What Happens When Music Meets Games: Redefining cultural experiences for the next generation

Host:                                                                                                      * Amalie Briden - Innovation Manager, BPI   Guests:  * George George - Label Manager, Regent St Records and Bassist/Frontman, Radiogeist * Nick Fellingham - CEO and Co-Founder, Condense Reality Synopsis: In this episode, Amalie interviews George George, Regent St Records, and Nick Fellingham, Condense Reality, to explore a visionary new tech company that is putting real world live content into games platforms. We hear about how the company started out, what its involvement and interest is in the music industry, and why it is so important to drop real world content into games platforms. Through exploring case studies developed with Regent St Records, we also discuss how indie labels and smaller players in the music industry can benefit from leaning in to emerging tech startups, both in terms of generating revenue, reaching new audiences and providing new types of content, but also remaining relevant and helping to shape the future of cultural consumption. Since recording this episode, Condense have signed a deal with BBC, which has seen them create a New Music Portal, allowing emerging artists to perform live gigs with fans joining as an avatar and engaging in real time. Nick adds “This partnership positions BBC audiences at the very forefront of the evolution of what it means to be a music fan in an age where people all over the world can now come together in-game to experience live music. You can attend a gig with your cousin who lives hundreds of miles away and share a real moment with your favourite artist through the New Music Portal.” BBC partners with Condense for immersive live events [https://www.bbc.co.uk/mediacentre/2024/bbc-partners-condense] Find out more about BPI and our guests via these links: https://www.bpi.co.uk/ [https://www.bpi.co.uk/] https://condense.live/ [https://condense.live/] https://regentstreetrecords.com/ [https://regentstreetrecords.com/] https://radiogeist.com/ [https://radiogeist.com/] Producer: Laura Bower Music: 'BPI Innovation Theme' by NevilleSounds ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

A Classical Label and an AR Start Up Walk Into A Studio…

Host:                                                                                                      * Amalie Briden - Innovation Manager, BPI   Guests:  * Becky Lees – Head of LSO Live * Christina Calio – Co-Founder of Popins Synopsis: What happens when a Classical Label partners up with a volumetric video Start-up to create collectible holograms of their players? What playful, risk-taking experiments emerge, that could shape the future of artist/ fan relationships, bring new revenue models and begin scaling new technologies? In this special edition, bite-size episode, we focus on the story of LSO Live and US start-up Popins. As part of the BPI Match Maker Programme, which brings together startups and UK indie labels, Popins came to London to create collectible holograms for over 100 indie artists. One of their partners - LSO Live - is a Classical label keen to lean in to emerging technologies, to explore AR as a pathway to enhancing the live concert experience, and using immersive storytelling techniques to introduce more people to the joys of classical music. This episode discusses their collaboration, their interest in using emerging technologies to enhance the audience and fan relationship, and just how long they think it’ll be before AR is adopted as part of the mainstream music industry.  Find out more about BPI and our guests via these links: https://www.bpi.co.uk/ [https://www.bpi.co.uk/] https://lsolive.lso.co.uk/ [https://lsolive.lso.co.uk/] https://www.popins.io/ [https://www.popins.io/] The London Symphony Orchestra debuts 3D AR holograms to celebrate 25 Years of LSO Live — Popins [https://www.popins.io/lso] Producer: Laura Bower Music: 'BPI Innovation Theme' by NevilleSounds ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Get-Heard Generation: how brand partnerships went from selling out to buying in

Host:  * Amalie Briden - Innovation Manager, BPI   Guests:  * Rahmon Agbaje - Co-Founder, Loud Parade * Daniel Katty - Co-Founder, On Da Beat Synopsis: In this episode, Amalie chats with Rahmon Agbaje from Loud Parade, and Daniel Katty from On Da Beat. Both companies support artist development, and building brand partnerships – what does this look like in the modern music industry? What mutual benefit can there be for rightsholders and artists to work with brands, is it authentic and can it really help bring in new revenue streams and develop your career? This discussion focuses on the needs of artists, the role of labels and music companies in building pathways to success, and how AI is making its mark on the creative process.  Find out more about BPI and our guests via these links: https://www.bpi.co.uk/ [https://www.bpi.co.uk/] https://www.loudparade.com/ [https://www.loudparade.com/] https://ondabeat.co.uk/ [https://ondabeat.co.uk/] Producer: Laura Bower Music: 'BPI Innovation Theme' by NevilleSounds ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Supporting Creativity: The Story of Sony Music UK, ClicknClear and Music Licensing

Host:  * Amalie Briden - Innovation Manager, BPI   Guests:  * Chantal Epp FRSA - Founder, ClicknClear * Olivier Parfait - Vice President, Global Business Development & Digital Strategy, Sony Music Entertainment Synopsis: In this episode, we delve into the journey of ClicknClear, a pioneering startup that set out to solve a critical issue in the UK recorded music industry. We explore how founder Chantal Epp's innovative approach caught the attention of Sony Music Entertainment, leading to a collaborative partnership that not only addressed key industry challenges but also paved the way for education, and new revenue opportunities in music rights management. Through this case study, we'll uncover the realities of working with major labels, the lessons learned on both sides, the complexities of licensing, and what it takes for startups to successfully collaborate with industry giants like Sony Music. Links: For more information and how to apply to Grow Music please visit: https://www.bpi.co.uk/bpi-insight-innovation/grow-music-2024 [https://www.bpi.co.uk/bpi-insight-innovation/grow-music-2024] For more information about The Black Founders Programme please visit: digicat.org.uk/FSBlackFounders [http://digicat.org.uk/FSBlackFounders]   Find out more about BPI and our guests via these links: https://www.bpi.co.uk/ [https://www.bpi.co.uk/] https://www.clicknclear.com/ [https://www.clicknclear.com/] https://www.sonymusic.co.uk/ [https://www.sonymusic.co.uk/ ] Producer: Laura Bower Music: 'BPI Innovation Theme' by NevilleSounds ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.