Breaking EVEN
Ryan Conlon - 4 Artists, 3 Businesses, Still Pushing Forward - Breaking Even - EP17
Descripción
Ryan Conlon is not your typical music manager. He's the owner of Blackguard a clothing brand, production company, and barbershop all rolled into one, and he's managing four artists entirely on his own terms: no major label backing, no huge budget, just belief, & strategy. Ryan gets into the realities of independent music management in the UK, what it actually costs to develop an artist, why he thinks marketing is what separates those who break through from those who don't, and how a late ADHD diagnosis helped him make sense of why he can do it all at once. He also opens up about burnout, dark places, men's mental health, and what breaking even really means when the money isn't the point. Follow us on all platforms! Audience Economy: Even - https://www.even.biz/artists/audience-economy [https://www.even.biz/artists/audience-economy] Instagram - https://www.instagram.com/breakingeven_uk [https://www.instagram.com/breakingeven_uk] TikTok - https://www.tiktok.com/@breakingevenuk [https://www.tiktok.com/@breakingevenuk] Spotify - https://open.spotify.com/show/4btjfmM5oCYz9SV8Y0ZlAS?trackId=5N6UwTCRK9q6ueHn2kzisw [https://open.spotify.com/show/4btjfmM5oCYz9SV8Y0ZlAS?trackId=5N6UwTCRK9q6ueHn2kzisw] Theo Bailey: Instagram - https://www.instagram.com/dingo.vip/ [https://www.instagram.com/dingo.vip/] Ryan Conlon: Instagram - https://www.instagram.com/ryan__conlon/ [https://www.instagram.com/ryan__conlon/] TikTok - https://www.tiktok.com/@blackguardclothing [https://www.tiktok.com/@blackguardclothing] Website - https://www.blackguardclothing.co.uk/ [https://www.blackguardclothing.co.uk/] 00:00:00 - Teaser 00:01:13 - Introducing Ryan Conlon & Blackguard 00:02:22 - Clothing, barbers, branding & music: the full Blackguard empire 00:03:19 - Running multiple businesses with ADHD 00:05:22 - Where it all started: from art class to entrepreneurship 00:06:18 - How clothes led him into the music industry 00:07:31 - What actually holds most artists back 00:09:03 - What does "breaking even" mean to a music manager? 00:10:21 - When is enough, enough? 00:11:01 - The roster: Sarge, Dreads, Cabbies & Dre Carti 00:13:12 - Owning your audience: email lists and the Even platform 00:14:36 - Training up the next manager under Blackguard 00:17:34 - Dre Carti: writing in the barbershop til 2am & a Jeremiah connection 00:19:35 - Why R&B might be the bigger opportunity right now 00:21:38 - Where Blackguard wants to be in 3 to 5 years 00:22:31 - How Ryan invests in artists without going broke 00:24:39 - What tools and subscriptions Ryan covers vs what artists pay for 00:27:06 - Managing artist expectations: label meetings at Costa 00:28:56 - Where is the actual money coming from right now? 00:30:18 - Why Sarge is the role model for the whole roster 00:32:13 - The Pole Up freestyle series explained 00:33:24 - The Breakthrough mixtape: putting Dudley on the map 00:34:01 - Pollinating audiences: bringing artists from different cities together 00:34:47 - Men's mental health and the Andy's Man Club charity event 00:37:18 - Youth mental health, school system failures & building community 00:38:17 - Burnout, dark spaces & why work keeps him sane 00:39:21 - The David vs Goliath mentality that drives him 00:40:15 - Why you need to look back at how far you've come 00:41:23 - Wrap up #BreakingEven #MusicBusiness #MusicManagement
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