Breaking Ground SA
Ed Cross has spent 40 years shaping San Antonio — and most of it quietly. A CPA turned real estate developer, he pioneered Edwards Aquifer water rights investment before most people knew there was a market, helped bring the Vista Ridge pipeline to life, and spent seven years making the same phone call every 90 days until someone finally said yes. In this episode of Breaking Ground SA, Stephanie Reyes and Rob Killen sit down with Ed Cross to trace his journey from Beaumont to Houston to San Antonio, and through four decades of deals, partnerships, and projects that have left a permanent mark on the city. They cover his unlikely path from accounting to development, the inside story of how Laguna Water pioneered a new asset class in Texas water rights, the Vista Ridge deal that secured San Antonio's water future, and the relentless pursuit that finally landed him the Tower Life Building — a 1929 skyscraper he is now converting into 244 apartments in the heart of downtown. Ed also shares his vision for what downtown San Antonio becomes next, and the two headwinds he believes the real estate community needs to take seriously. If you want to understand how San Antonio got here, who built it, and what one of its most respected developers believes comes next, this episode is for you. Chapters: * (01:22) Ed's Origin Story: From Beaumont to San Antonio * (05:49) Early Deals and Learning the Business * (07:46) Laguna Water and Pioneering Texas Water Rights * (15:12) The Vista Ridge Pipeline Deal * (21:05) Tower Life: Converting a 1929 Skyscraper into Apartments * (24:45) Seven Years of Phone Calls to Close the Deal * (31:13) Downtown SA's Next Chapter * (37:18) Headwinds, Rapid Fire, and Closing Thoughts Links and Resources: * RECSA - Real Estate Council of San Antonio https://recsanantonio.com/https://recsanantonio.com/ [https://recsanantonio.com/] * Tower Life Building - https://towerlifebuilding.com/https://towerlifebuilding.com/ [https://towerlifebuilding.com/] * Edwards Aquifer Authority - https://www.edwardsaquifer.org/https://www.edwardsaquifer.org/ [https://www.edwardsaquifer.org/] * Cadillac Desert [https://www.amazon.com/Cadillac-Desert-American-Disappearing-Revised/dp/0140178244/ref=sr_1_1?crid=31TJEIOPW98KG&dib=eyJ2IjoiMSJ9.ZA1ozJ71Wc7A4wIuXpl_IoAVaflzH1uoTzhsXTIMQHzO23atRxl3wtfThPK6137t71s5-NVsZskxBW8syBGZHYvDhouAB5qv5BqUhhRtL8fLm0pQmLyyI65s61xL6JLjUrjsSAgspFfMbOePWqgg6FwNK8UYF0AdHKuo-MwpAkTMaevbVdrFNkM05oz-5PDGm8qqCEdiScgE_VecCKjfe7nFZwsfc8q_C3uwuik6UWg.q7aJLHjUMlqZCW-B-XJ0XQfL838TGGPDb6S6ooQJln0&dib_tag=se&keywords=Cadillac+Desert+by+Marc+Reisner&qid=1777929714&sprefix=cadillac+desert+by+marc+reisner%2Caps%2C179&sr=8-1] by Marc Reisner Sponsor Links: IRC Capital Residential [https://www.investmentrealty.com/] - https://www.investmentrealty.com/ Podcast Production Services by EveryWord Media [https://everyword.media]
9 episodios
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