Bricks & More: Unlocking Real Estate Value
European Self-Storage: Scaling Opportunity in a Fragmented Market In this episode of Bricks & More, Adrian Strittmatter sits down with Craig Mason, Investment Director at Pithos, to explore the evolving European self-storage market and the opportunities emerging for entrepreneurial operators. Craig explains how smaller ventures can create long-term value in a sector increasingly shaped by institutional investors and established brands. He draws clear parallels between self-storage and the hospitality industry, highlighting how customer service, flexible pricing, and a seamless user experience are central to driving occupancy and returns. This episode also explores: - Why local teams are critical to understanding demand and building trust - The operational similarities between self-storage and hospitality - How digital booking systems, automation, and data analytics improve performance - The growth gap between Europe and the more mature U.S. market - Strategies for scaling in a competitive and consolidating sector Craig also shares practical insights for new entrants, from leveraging local market expertise to building scalable operating models that differentiate in a crowded landscape. Tune in to discover why self-storage remains one of Europe’s most dynamic and under-appreciated real estate asset classes, and what it takes to unlock its full potential. Follow & Catch Up With Us Want more from Bricks & More: Unlocking Real Estate Value? Follow Adrian for more exclusive content, and get in touch with Saentys if you have a destination, real estate, or hospitality project of your own. Follow Adrian Strittmatter: LinkedIn: linkedin.com/in/adrianstrittmatter [https://www.linkedin.com/in/adrianstrittmatter/?originalSubdomain=uk] Follow Bricks & More: https://linktr.ee/bricksandmore [https://linktr.ee/bricksandmore?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnY9TJbv7r7O9g1IEkJD9XRifu3CiAw--pg7F4cvZruazn-A2jHfHPAJ4pGyE_aem_5KPrkXHL9m1rILWpoVYD0Q] Contact Saentys: Website: saentys.com [http://www.saentys.com/]LinkedIn: linkedin.com/company/saentys/ [https://www.linkedin.com/company/saentys/]Instagram: instagram.com/saentys/ [https://www.instagram.com/saentys/] Follow Craig Mason: LinkedIn: https://www.linkedin.com/in/craig-mason-37416422/ [https://www.linkedin.com/in/craig-mason-37416422/] Website: http://www.pithos.eu [http://www.pithos.eu/]
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