Build Beautiful
Send us your feedback, thoughts or comments! [https://www.buzzsprout.com/2516687/fan_mail/new] Brooke Aitken is one of Sydney's most quietly powerful voices in residential design — a Registered Architect AND Interior Designer who has spent 21 years building Brooke Aitken Design into one of the few practices in the country with the rare ability to both build a home and furnish it. But somewhere in the middle of that journey, on a panel in front of an audience, she said something that stopped the room cold: “I was happy. But I was broke.” This is the conversation every creative who has ever wondered if their craft will ever pay off needs to hear — an unflinchingly honest reckoning with the gap between award-winning work and a sustainable business, and what it actually takes to close it. In this episode, we explore: * Why Brooke walked away from a place in medical school to pursue architecture — and the moment she “cut my hair off, dyed it white blonde” and went all in * Inside the legendary DCM years: being project architect on the interiors of the Melbourne Museum at the very start of her career * Founding Brooke Aitken Design in 2004 with no business training, no marketing, and clients already waiting at the door * “I was happy but broke” — what rock bottom actually looked like ten years in, while going through IVF, undiagnosed endometriosis, building her own home, and paying her staff before herself * The Business of Design podcast moment that changed everything — and why Brooke now sits in a peer mastermind comparing real figures every six months * Daniel Priestley’s “11 touchpoints” rule, and how Brooke rebuilt her entire marketing engine around it after a decade of hiding her work behind bad photography * “Soft Modernism,” slow architecture, and why she’ll usually fight to save a 70s building rather than knock it down * Inside the studio: a sister, a “design alumni” WhatsApp group, design charrettes, and why “no one has just one problem” * “Systems will set you free” — the Asana templates and operating system every creative business owner should steal * ChatGPT, Midjourney and how an architect known for craft is quietly experimenting with AI * What she would tell her younger self — and why she still insists success “hasn’t happened yet” Why this conversation matters In a design industry that polishes every portfolio and hides every struggle, Brooke Aitken does something rare: she tells the truth. For any architect, designer or creative business owner who has ever wondered why beautiful work isn’t translating into a beautiful life, this is the conversation that names the gap — and shows what’s possible on the other side. About Brooke Brooke Aitken is the founder and Principal of Brooke Aitken Design, a Sydney-based studio she has led for over 20 years from her base in Ultimo. A registered architect and interior designer — one of the few in the country who delivers both — she is known for an aesthetic she calls “Soft Modernism”: contemporary, considered, deeply liveable spaces shaped by the brief, the building and the way people actually live. Her work spans heritage homes in Sydney’s east, sustainable rejuvenations of mid-century houses, and award-winning international projects in San Francisco and Palo Alto. She is also the founder of Rill + Stone, a home To get in touch with Build Beautiful or to follow us head to our socials: on Instagram [https://www.instagram.com/buildbeautiful_podcast/] on Facebook [https://www.facebook.com/profile.php?id=61578435957061] on LinkedIn [https://www.linkedin.com/company/build-beautiful-podcast/posts/?feedView=all] If you'd like to be on the podcast, or want to collaborate with Build Beautiful feel free to contact us on buildbeautifulpodcast@gmail.com.
21 episodios
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