Building Great Tech
https://buildinggreattech.com/ [https://buildinggreattech.com/] In this episode of Building Great Tech, Simon and Anastasija talk with Josh Dorfman, Founder of Plantd and host of The Supercool Podcast. They talk about how AI will actually save the planet from climate change, and why companies need to STOP talking about the environment to actually make consumers care! Follow Josh on Linkedin - https://www.linkedin.com/in/dorfmanjosh/ [https://www.linkedin.com/in/dorfmanjosh/] About Supercool - https://getsuper.cool/about/ [https://getsuper.cool/about/] Buy Josh's Book "The Lazy Environmentalist" - https://www.amazon.co.uk/Environmentalist-Guide-Stylish-Green-Living/dp/1584796022 [https://www.amazon.co.uk/Environmentalist-Guide-Stylish-Green-Living/dp/1584796022] About Josh: He is co-founder of Plantd, a carbon-negative materials company that converts atmospheric carbon into high-performance products, starting with building materials. As CEO, Josh led the company through its Seed and Series A rounds and helped secure a partnership with D.R. Horton, which has since scaled to more than 10 million carbon-negative structural panels. He recently returned as fractional CMO to lead Plantd’s brand evolution, market positioning, and commercial strategy as the company scales. Josh is also co-founder and host of Supercool, a media platform covering the companies building the low-carbon economy. Through founder interviews and editorial storytelling, Supercool highlights how climate companies gain market adoption by leading with performance, cost, and customer value. Follow us on Linkedin! https://www.linkedin.com/in/anastasijakrysa/ [https://www.linkedin.com/in/anastasijakrysa/] [https://www.linkedin.com/in/simonvhook/] https://www.linkedin.com/in/simonvhook/ [https://www.linkedin.com/in/simonvhook/] Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expect expert interviews, startup case studies, and practical advice to help make your tech profitable, scalable, and deeply aligned with your mission. Build better tech. Serve more customers. Scale with purpose.
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