Building The Hive

Building the Hive | Episode 03 | Branding, Marketing, and Communication with Tess Danis

32 min · 15 de may de 2025
Portada del episodio Building the Hive | Episode 03 | Branding, Marketing, and Communication with Tess Danis

Descripción

In this third episode of the Building the Hive podcast, Wim Roosens and Tess Danis dive into the essentials of building a brand, effective marketing strategies, and clear communication.  They discuss the difference between branding and marketing, the importance of visual aspects such as use of color, and how these elements play a crucial role in the success of ventures.  Tess also shares valuable tips for young companies, particularly women in the food and tech industry, and offers insights into PR, storytelling, and reaching target audiences effectively.

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episode Building the Hive | Episode 04 | The Krux Session: Hive's Journey So Far artwork

Building the Hive | Episode 04 | The Krux Session: Hive's Journey So Far

Join Tess, Wim, and David in a special episode of Building the Hive, recorded at Krux in Amsterdam - the very place where Hive's journey began five years ago. In "The Krux Session: Hive's Journey So Far," the hosts reflect on their partnership, the evolution of Hive, and their vision for transforming the food system. This episode delves into the unique atmosphere and history of Krux. It explores the complementary dynamic between Wim and David, highlighting their shared values and individual strengths. There's also a critical discussion on the shortcomings of traditional venture capital models and the "action over theory" philosophy driving Hive's unique approach. The hosts discuss their personal motivations behind building Hive, including a focus on legacy and democratizing private markets. Finally, the episode offers insights into the challenges and rewards of building something entirely new, and advice for future founders.

23 de jun de 20251 h 13 min