Built for Both

Ep 2 | 3 Reasons Your Brain Won’t Turn Off

13 min · 20 de may de 2026
portada del episodio Ep 2 | 3 Reasons Your Brain Won’t Turn Off

Descripción

You're at dinner. You're at bedtime. You're in a conversation with your husband. And your brain is somewhere else entirely. In this episode, I'm breaking down the three specific reasons your brain won't turn off — especially when you're running a business and a home at the same time. This isn't about focus or discipline. It's structural. And once you see it, you can't unsee it. We cover: * The 100-year-old psychology research that explains why your mental to-do list never gets shorter (and the surprisingly simple fix) * Why closing your laptop doesn't actually tell your brain work is over — and what does * The sneaky cognitive tax you're paying every week on tasks that don't have a system behind them * And yes — what to do about all of this when you have a toddler at your feet If you've ever tried to explain to someone why you're exhausted when you didn't technically "do that much" today — this episode is for you. Resources mentioned:Zeigarnik, B. (1927). On finished and unfinished tasks.Masicampo, E.J. & Baumeister, R.F. (2011). Consider It Done! Journal of Personality and Social Psychology, 101(4), 667–683. Ready to close some tabs? The Built for Both Blueprint [https://builtforbothcollective.my.canva.site/blueprint] starts June 3rd. Connect on Instagram [https://www.instagram.com/builtforbothco/]

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Ep 3 | What even is “capacity?”

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21 de may de 202627 min
episode Ep 2 | 3 Reasons Your Brain Won’t Turn Off artwork

Ep 2 | 3 Reasons Your Brain Won’t Turn Off

You're at dinner. You're at bedtime. You're in a conversation with your husband. And your brain is somewhere else entirely. In this episode, I'm breaking down the three specific reasons your brain won't turn off — especially when you're running a business and a home at the same time. This isn't about focus or discipline. It's structural. And once you see it, you can't unsee it. We cover: * The 100-year-old psychology research that explains why your mental to-do list never gets shorter (and the surprisingly simple fix) * Why closing your laptop doesn't actually tell your brain work is over — and what does * The sneaky cognitive tax you're paying every week on tasks that don't have a system behind them * And yes — what to do about all of this when you have a toddler at your feet If you've ever tried to explain to someone why you're exhausted when you didn't technically "do that much" today — this episode is for you. Resources mentioned:Zeigarnik, B. (1927). On finished and unfinished tasks.Masicampo, E.J. & Baumeister, R.F. (2011). Consider It Done! Journal of Personality and Social Psychology, 101(4), 667–683. Ready to close some tabs? The Built for Both Blueprint [https://builtforbothcollective.my.canva.site/blueprint] starts June 3rd. Connect on Instagram [https://www.instagram.com/builtforbothco/]

20 de may de 202613 min