Built In America
In this episode of Built in America, host Sam Mahmood sits down with Jordan Nathan, Founder and CEO of Caraway, to discuss how a personal health scare led him to create one of today’s most trusted cookware brands. Jordan shares how Caraway disrupted the kitchen market with non-toxic, eco-friendly, and beautifully designed products—quickly building a 150,000+ waitlist at launch and scaling into a household name. He also opens up about the challenges of breaking into a legacy industry, the importance of intentional design, and what it takes to build consumer trust in a crowded market. Whether you’re a founder, a product designer, or simply passionate about healthier living, this episode offers a behind-the-scenes look at building a category-defining brand from the ground up. Let’s keep building… Follow Sam Mahmood: * Instagram: @TheSamMahmood [https://www.instagram.com/TheSamMahmood] * Twitter: @TheSamMahmood [https://www.twitter.com/TheSamMahmood]_ * LinkedIn: Sam Mahmood [https://www.linkedin.com/in/TheSamMahmood] Join the Built In America community of others who are buying great businesses and sign up for Sam’s weekly newsletter: http://www.sammahmood.comwww.builtinamerica.co [http://www.builtinamerica.co] Follow our producers, The Peers Project: https://www.instagram.com/thepeersproject?igsh=MTZ1dWJpZXVpYWdybA== [https://www.instagram.com/thepeersproject?igsh=MTZ1dWJpZXVpYWdybA==] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.
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