Episode 171 – How to Start a Service Business With No Money | Chris Garrison

Episode 172 – How to Turn Memes, Humor & Value Into Sales | Alan Stern

In Episode 172, Drewbie sits down with Alan Stern to unpack one of the most creative and effective organic marketing strategies used by modern sales professionals: The HEAT Method. Alan shares the story that changed his entire relationship with money and selling — the first time he spoke on stage to 150 people and made a simple $300 offer that generated 15 buyers instantly. That moment opened his eyes to the power of positioning, audience trust, and scalable offers. But Alan's journey didn't start on stage. Before becoming a personal branding consultant and speaker, Alan spent more than a decade selling cars on 100% commission while simultaneously running a DJ company for over 20 years. That environment forced him to master one of the most important skills in modern sales: how to market yourself as the memorable expert without spending money on ads. The result is the HEAT Method — a content strategy that blends Humor, Education, Adding Value, and Trust to turn strangers on social media into warm leads and real business relationships. In a world where AI tools are becoming faster and smarter, Alan explains why authentic human connection is still the most powerful sales advantage you have. If you've ever wondered how to generate leads organically, build authority online, and make sales without feeling spammy or transactional — this episode is a must-listen. Episode Highlights 🎤 The speaking moment that generated 15 sales instantly from the stage 💰 Why a $300 offer changed Alan's mindset about making money 🚗 Selling cars on 100% commission and learning real-world marketing skills 📱 How memes became one of the most powerful organic marketing tools ⏱ Why people only spend 1.7 seconds scanning most online content 🔥 The HEAT Method: Humor, Education, Adding Value, and Trust 😂 Why humor in marketing isn't about being funny — it's about creating connection 📚 How education moves you from salesperson to trusted resource ⚖️ The balance between connection and positioning 🤝 Why people must like you AND respect you to buy from you 🧠 How giving value creates "mental real estate" in people's minds 📲 Turning social media content into referrals and tagged leads 🎧 Using hobbies, interests, and lifestyle to attract natural business opportunities 🧩 Why authenticity is the ultimate organic marketing advantage Key Takeaways 1. Connection beats automation. AI may outpace humans in speed and data — but it cannot replicate genuine human relationships. 2. Humor creates memorability. People remember what makes them laugh. Humor is a gateway to attention and trust. 3. Education builds authority. When you teach instead of sell, people begin to see you as a resource instead of a salesperson. 4. Positioning + connection is the sweet spot. Too much positioning without connection feels transactional. Too much connection without positioning puts you in the friend zone. 5. Value builds trust over time. Every time you introduce someone to something valuable, they associate that value with you. 6. Organic marketing can outperform paid ads. Authentic content shared consistently can generate referrals, conversations, and opportunities without ad spend. 7. Your personality is your differentiator. People don't just buy products — they buy people they trust. 8. Your hobbies can build your network. Shared interests are one of the easiest ways to create authentic relationships that lead to business. 9. Memes can be powerful marketing tools. Simple visuals combined with clear messaging can stop the scroll and start conversations. 10. Sales should be fun. When you enjoy the process of connecting with people, your results improve dramatically. Connect with Alan 🌐 Website: https://connectwithalanstern.com [https://connectwithalanstern.com]🔥 Free Workshop: https://dropsomeheat.com [https://dropsomeheat.com]🔗 LinkedIn: https://www.linkedin.com/in/thisisalanstern/ [https://www.linkedin.com/in/thisisalanstern/] Alan Stern helps professionals build memorable personal brands and generate organic leads using the HEAT Method — Humor, Education, Adding Value, and Trust. Call The Damn Leads "By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries." Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey. Your weekly dose of: * Wild Sales Stories: Engaging tales of real-life sales adventures. * Proven Tactics: Actionable strategies to boost your sales game. * Humor: A fun and energetic perspective on the world of sales. * Expert Insights: Learn from seasoned professionals in various industries. Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom. If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing! https://callthedamnleads.com/pages/podcast [https://callthedamnleads.com/pages/podcast] * Follow Drewbie: https://www.facebook.com/drewbierides [https://www.facebook.com/drewbierides] * Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads [https://www.instagram.com/callthedamnleads]

Episode 171 – How to Start a Service Business With No Money | Chris Garrison

In Episode 171, Drewbie sits down with entrepreneur Chris Garrison to unpack the gritty reality of building a business from the ground up—starting with nothing but hustle, consistency, and the willingness to say yes to opportunity. Chris shares the story of launching his cleaning business while completely broke, knocking on commercial doors, and learning new services on the fly—including watching YouTube tutorials on how to clean windows on the way to his first job. What started as a small door-to-door pitch turned into a $40,000 recurring contract with Rent-A-Center locations, creating the foundation for what would eventually grow into a thriving restoration company. But the conversation goes far deeper than one scrappy sales story. Chris and Drewbie explore the evolution from "say yes to everything" entrepreneur to strategic business owner, the dangerous myth of passive income businesses, and the real mindset shift required to build scalable companies. Chris also shares how learning from mentors, building systems, and surrounding yourself with the right community can accelerate your path toward business ownership and financial independence. If you're a sales professional, entrepreneur, or blue-collar operator looking to grow your income and your impact, this episode delivers a powerful reminder: Success doesn't start with perfection—it starts with action. Episode Highlights * Chris's humble start knocking on commercial doors with zero marketing budget * How a simple window-cleaning job turned into a $40K contract * Learning new services in real time using "YouTube University" * Why being a "yes man" early in business can accelerate growth * When entrepreneurs must start saying no to protect their time * The trap of chasing shiny-object businesses and passive income myths * Why entrepreneurship requires obsession and discipline * The difference between entrepreneurship and intrapreneurship * Why mentorship prevents expensive business mistakes * How communities like Blue Collar Millionaire help operators scale faster Guest Contact Information 📘 Facebook: https://www.facebook.com/chrisgarrison 👥 Community: Blue Collar Millionaire Facebook Group 📸 Instagram: https://www.instagram.com/chrisgarrison Chris leads one of the largest online communities for blue-collar entrepreneurs, helping business owners scale service companies through systems, mentorship, and collaboration. Call The Damn Leads "By sales professionals, for sales professionals — Tales of your wildest sales stories and tactics to succeed in your sales career across various industries." Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey. Your weekly dose of: * Wild Sales Stories: Engaging tales of real-life sales adventures. * Proven Tactics: Actionable strategies to boost your sales game. * Humor: A fun and energetic perspective on the world of sales. * Expert Insights: Learn from seasoned professionals in various industries. Don't miss out on the insights, humor, and strategies that can take your sales career to new heights. If you'd like to be a guest on the show, leave your contact information and a brief message telling us why your story needs to be heard: https://callthedamnleads.com/pages/podcast [https://callthedamnleads.com/pages/podcast] Follow Drewbie: https://www.facebook.com/drewbierides [https://www.facebook.com/drewbierides]Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads [https://www.instagram.com/callthedamnleads]

Episode 170 – The Hidden Rule of Sales | Sean Bellerby

In this episode of Call The Damn Leads, Drewbie sits down with enterprise software sales veteran Sean Bellerby to break down what really drives long-term success in B2B sales. After spending 15+ years in enterprise software sales, Sean has seen everything—from disastrous leadership mistakes to massive last-minute deals that saved entire quarters. Sean shares powerful insights on: * Why relationships are the true currency of enterprise sales * The two rules every salesperson must follow * How trust compounds into unexpected deals months later * Why the first year in a new sales role is the hardest * And how sales professionals can transition from selling someone else's product to building their own high-value offer If you're serious about building a long-term career in sales, generating bigger deals, and creating freedom through your skills, this episode delivers the blueprint. Episode Highlights * Why doing the right thing for your customers always pays off * The story behind a last-minute enterprise deal that saved the quarter * The two sales rules that will protect your reputation forever * Why burning relationships kills long-term sales success * How trust leads to surprise deals months later * The truth about earning potential in enterprise software sales * Why the first 6 months in a new sales job are the hardest * How sales professionals can transition into building their own offers Guest Contact Information 📲 Instagram: https://instagram.com/seanbellerby [https://instagram.com/seanbellerby] 📈 Program: Purpose to Profit – Helping sales professionals build premium offers and transition into selling their own services. Call The Damn Leads "By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries." Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey. Your weekly dose of: * Wild Sales Stories: Engaging tales of real-life sales adventures. * Proven Tactics: Actionable strategies to boost your sales game. * Humor: A fun and energetic perspective on the world of sales. * Expert Insights: Learn from seasoned professionals in various industries. Don't miss out on the insights, humor, and strategies that can take your sales career to new heights! Sales professionals, entrepreneurs, and small business owners striving to enhance their sales, marketing, and personal growth to achieve financial success and time freedom. If you'd like to be a guest on our show please leave your contact information and a brief message selling us on what makes your story worth sharing! https://callthedamnleads.com/pages/podcast [https://callthedamnleads.com/pages/podcast] * Follow Drewbie: https://www.facebook.com/drewbierides [https://www.facebook.com/drewbierides] * Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads [https://www.instagram.com/callthedamnleads]

Episode 169 – He Built 10,000 Offices & 1,100 Millionaires | John Hewitt

In Episode 169, Drewbie sits down with franchise legend John Hewitt — the man behind 10,000+ tax offices, 5,700 franchisees, and over 1,100 self-made millionaires inside his systems. From discovering his passion at age 20 to building billion-dollar brands, John breaks down the real formula behind entrepreneurial success: 🔥Follow the system. 🔥Take responsibility. 🔥Focus until you win. John shares the powerful story of a 53-year-old small-town banker who risked nearly everything to become a franchise owner — and went on to dominate the Rochester market and build generational wealth. This episode dives deep into: * Risk tolerance and entrepreneurship * Why most people fail in franchise systems * The importance of delegation * The danger of diversification too early * Why focus beats "seven streams of income" * How to become worth $500 an hour If you're a sales professional thinking about business ownership — or already building something — this conversation is a masterclass in discipline, leadership, and long-term wealth creation. Episode Highlights 🔥 5,700 franchisees brought into one system 💰 1,100 franchisees who became millionaires 📊 Nearly 1,000 who failed — and why 🎯 "If it is to be, it is up to me." 📈 Why following the system 98–99% of the time matters ⚠️ The #1 trait that separates winners from failures 🧠 How to determine if it's the right time to become self-employed 👨‍👩‍👧‍👦 Why family support is critical before starting 🛑 Delegation vs. control — and why leaders must let go ⏳ Work ON your business, not IN your business 🚀 Focus first, diversify later 🏆 Why diversification too early leads to mediocrity Key Takeaways 1. Success is Personal Your version of success may be $85K or $600K. Define it clearly. 2. Systems Create Predictability If you follow the system nearly 100%, your odds dramatically increase. 3. Ownership Requires Risk Tolerance Two-thirds want to be self-employed. Only half are wired for it. 4. Delegate Early You can't grow if you're stuck mowing the lawn — literally or figuratively. 5. Focus Beats Diversification Until you've built serious wealth, stay in one lane. 6. Drive Separates the Elite Fanatical drive to compete and win matters. 7. No Excuses Leadership The buck stops with you. Always. 8. Work Toward CEO Level Thinking There's no school for CEOs — but you must think like one. Connect with John 🌐 Website: https://loyaltybrands.com [https://loyaltybrands.com]🏢 Company: Loyalty Brands John Hewitt is the founder of Jackson Hewitt and Liberty Tax, and currently leads Loyalty Brands, a fast-growing franchise platform helping entrepreneurs build scalable service businesses. Call The Damn Leads "By sales professionals, for sales professionals — Tales of your wildest sales stories and tactics to succeed in your sales career across various industries." Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey. Your weekly dose of: 🎯Wild Sales Stories: Engaging tales of real-life sales adventures. 🎯Proven Tactics: Actionable strategies to boost your sales game. 🎯Humor: A fun and energetic perspective on the world of sales. 🎯Expert Insights: Learn from seasoned professionals in various industries. Don't miss out on the insights, humor, and strategies that can take your sales career to new heights. If you'd like to be a guest on the show, leave your contact information and a brief message telling us why your story needs to be heard: https://callthedamnleads.com/pages/podcast [https://callthedamnleads.com/pages/podcast] Follow Drewbie: https://www.facebook.com/drewbierides [https://www.facebook.com/drewbierides]Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads [https://www.instagram.com/callthedamnleads]

Episode 168 – How Clear Positioning Converts Viewers Into Clients | Andrew Lamppa

In Episode 168, Drewbie sits down with Andrew Lamppa to unpack a powerful reminder for every entrepreneur chasing views, likes, and viral moments: You don't need millions of views to win — you need the right one. Andrew shares the story of landing a paying client from a YouTube video with a single view. That one viewer searched for a specific problem, found Andrew's content, booked a call, and became a client. No viral algorithm. No massive following. Just clarity and alignment. But the conversation goes much deeper. Andrew walks through his journey from owning and scaling a seven-figure restaurant with razor-thin margins to selling it before COVID hit — then pivoting into coaching and brand positioning. He delivers a masterclass on: * Why most businesses don't have a lead problem — they have a positioning problem * How brand clarity creates loyalty (and long wait times) * Why alignment beats popularity * How niching down actually expands opportunity If you're creating content, building a brand, or trying to differentiate in a crowded market, this episode is your blueprint. Episode Highlights 🎥 Landing a client from a YouTube video with one single view 🗼 The "Lighthouse Strategy" for content creation 📍 Why going narrow attracts the right buyers 🍳 Turning a generic diner into a differentiated seven-figure brand 🔥 Taking the risk of alienating customers to gain the right ones 📲 The power of text message marketing in restaurants 🎯 One thought: Why every brand must own a single position in the market 🧠 How customer perception can exceed your own standards 📊 Growing from zero wait time to 90–120 minute waits 💡 Why brand alignment starts internally before marketing externally 🚫 Stop chasing virality — start solving specific problems 📈 Why clarity converts better than complexity Key Takeaways 1. You only need one right person. Virality is optional. Alignment is mandatory. 2. Be the lighthouse. Create content for a specific problem and let the right people find you. 3. Positioning is everything. If you don't define what your brand stands for, the market will. 4. Alignment creates authority. When your business reflects your personal values, conviction increases. 5. Alienating the wrong customers is part of growth. Not everyone is meant to buy from you. 6. One brand, one dominant thought. When people hear your name, one idea should rise to the surface. 7. Consistency compounds. Weekly messaging builds mental real estate. 8. Differentiation beats duplication. Competing on generic value is a race to the bottom. 9. Solve the problem you've lived. Your experience is your unfair advantage. 10. Keep creating. You never know which piece of content changes everything. Connect with Andrew 🌐 Brand: Built to Benefit 🔗 LinkedIn: https://www.linkedin.com/in/andrewlamppa/ 📘 Facebook: https://www.facebook.com/andrewlamppa 📸 Instagram: https://www.instagram.com/builttobenefit Andrew helps small business owners clarify their brand positioning, differentiate in competitive markets, and build businesses that align with their values and scale with purpose. Call The Damn Leads "By sales professionals, for sales professionals — Tales of your wildest sales stories and tactics to succeed in your sales career across various industries." Join Drewbie Wilson, a sales veteran with over 20 years of experience, as he brings you insider stories, humor, and actionable strategies to excel in your sales journey. Your weekly dose of: 🗼Wild Sales Stories: Engaging tales of real-life sales adventures. 🗼Proven Tactics: Actionable strategies to boost your sales game. 🗼Humor: A fun and energetic perspective on the world of sales. 🗼Expert Insights: Learn from seasoned professionals in various industries. Don't miss out on the insights, humor, and strategies that can take your sales career to new heights. If you'd like to be a guest on the show, leave your contact information and a brief message telling us why your story needs to be heard: https://callthedamnleads.com/pages/podcast [https://callthedamnleads.com/pages/podcast] Follow Drewbie: https://www.facebook.com/drewbierides [https://www.facebook.com/drewbierides]Follow Call The Damn Leads: https://www.instagram.com/callthedamnleads [https://www.instagram.com/callthedamnleads]