Campaign Chemistry

After nearly two decades together at major shops, Brett Banker and Eric Segal launched X&O [https://heyxo.co/] (Experts and Officers) in 2023 with a bold proposition: no pitching and no “agency bloat.” Just expert-led sprints designed to solve real problems — fast. As the traditional holding company model faces change and independent agencies gain prominence, Banker and Segal provide a candid perspective on contemporary creative collaborations and guidance for aspiring agency leaders. In this episode of Campaign Chemistry, the longtime duo share the story behind their nimble consultancy built to challenge the traditional agency model. Banker and Segal unpack what it means to work "top-to-top" with clients like Coca-Cola and Smashburger, what they look for in clients in order to pull off their fast-paced work style and their embrace of AI as their “third founder.”  campaignlive.com [https://www.campaignlive.com/]   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. [https://shop.haymarket.com/camus/webcast22/]

Dating is hard, but when your brand promise is the dating app "designed to be deleted,” the advertising might arguably be slightly more challenging. And yet, the Hinge marketing team is here to keep the app's promise. In this episode of Campaign Chemistry, Hinge president and CMO Jackie Jantos discusses the unique approach of Hinge in the dating app landscape, emphasizing its mission to encourage real-life connections, especially among Gen Z. She shares the importance of storytelling at Hinge headquarters, as seen in No Ordinary Love [https://www.campaignlive.com/article/hinge-turns-match-stories-booktok-worthy-romances/1885679], a literary storytelling series featuring five real Hinge love stories reimagined by contemporary writers. The stories alternate between both partners' perspectives, showcasing the overthinking, miscommunications and unexpected connections during the early stages of dating. The campaign includes weekly releases on Substack with a foreword by Roxane Gay. Starting in June, the stories will be available as a limited-edition hardcover book for book clubs in New York and London.  Jantos also highlights Hinge's social impact initiatives aimed at combating loneliness following the pandemic, the balance between technology and human interaction in dating and her thoughts on emerging talent in the industry. campaignlive.com [https://www.campaignlive.com/]   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. [https://shop.haymarket.com/camus/webcast22/]

Campaign editor Luz Corona sits down with Doug Grumet, EVP of media, intelligence and innovation at Advantage Marketing Partners [https://www.google.com/search?q=Advantage+Marketing+Partners&rlz=1C1GCEA_enUS1108US1108&sourceid=chrome&ie=UTF-8], to decode the shifting dynamics of this year’s upfronts. From AI’s growing role in targeting to the rise of retail media, live event bets and how social-first brands are rethinking spend, Grumet shares a strategic view on where media dollars are heading — and why flexibility is the smartest buy in today’s evolving landscape. campaignlive.com [https://www.campaignlive.com/]   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. [https://shop.haymarket.com/camus/webcast22/]

In this episode of Campaign Chemistry, Luz Corona sits down with Tribeca Enterprises [https://tribecafilm.com/about] president, global chief commercial officer Christopher Brady to talk about the Tribeca Festival’s next chapter. From expanding beyond film to spotlighting immersive experiences, podcasts and branded content, Tribeca is reshaping what a festival can be. They discuss the 2025 lineup, new initiatives for emerging filmmakers and how brand partnerships like Tribeca X are helping redefine storytelling in the creative industry. With 500 events planned over 14 days, Tribeca is more ambitious than ever — and it’s creating space for a new generation of creators to thrive.   campaignlive.com [https://www.campaignlive.com/]   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. [https://shop.haymarket.com/camus/webcast22/]

In this special edition of Campaign Chemistry, the Campaign US editorial team unpacks the journey of the Campaign Cup, from early matchups to its two finalists, both Super Bowl ads. They explore the evolving role of nostalgia, celebrity influence and cultural resonance in advertising, while sharing their behind-the-scenes insights from the selection process. Plus, hear their predictions, hot takes and what today’s most iconic ads reveal about the future of creative strategy.   campaignlive.com [https://www.campaignlive.com/]   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. [https://shop.haymarket.com/camus/webcast22/]