ChairWaves
Most people think they need to reinvent themselves to stay relevant. Mikki Williams took the opposite approach—and it worked for decades. This Chairwaves podcast episode features Chicago, IL-based Chair Emeritus Mikki Williams, a serial entrepreneur whose career spans professional speaking, leading Vistage CEO peer groups, and now building a social media following in her 80s . When asked how to build a brand that lasts, she points to a simple but overlooked idea: your brand is built by paying attention to what makes you different and leaning into it. Mikki didn’t set out to become a Vistage Chair, but once she did, she built a highly structured environment that drove long-term retention and deep accountability. Now, as a Chair Emeritus, she remains an active voice in the Vistage community while continuing to evolve her own platform in unexpected ways. You can contact Mikki through her website [https://www.mikkiwilliams.com/], via email at mikki@mikkiwilliams.com [mikki@mikkiwilliams.com], or follow her on Tiktok [https://www.tiktok.com/@mikkigogo], Instagram [https://www.instagram.com/accounts/login/?next=%2Fmikkiwilliamsunltd%2F&source=omni_redirect], Facebook [https://www.facebook.com/mikkiwilliams.chicago/directory_intro/] or Youtube [https://www.youtube.com/@mikkiwilliams].
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