Chase Your Dreams

In this episode, Glynis Tao discusses how AI is changing the way SEO works, especially for fashion brands. She breaks down the differences between traditional SEO and AI-driven search, focusing on why authority and content structure matter more than ever. Glynis shares a case study featuring Nomi Designs to show how consistent, strategic blogging led to a feature in an AI Overview. She wraps up with straightforward tips to help you keep your SEO strategy effective as search continues to evolve. About  Glynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠ [https://glynistao.com/], which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization [https://glynistao.com/services/ai-seo-services-for-ecommerce/] for e-commerce companies.  She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.   Takeaways * AI is changing how people discover your brand and products. * Traditional SEO focuses on optimizing for blue links. * AI SEO is about optimizing for visibility and AI-generated answers. * Content must be original, structured, and helpful to be cited. * Blogs are essential for training AI to see your brand as an authority. * Topic clusters help build topical authority for search engines and AI. * Use schema to make content easier for machines to understand. * Helpful content is prioritized by Google's helpful content system. * Brands need to create content that aligns with natural language queries. * Helpfulness beats fluff in content creation. Contact info Website: ⁠⁠https://glynistao.com/⁠⁠ [https://glynistao.com/] Email: hello@glynistao.com Instagram: ⁠⁠@glynistao⁠⁠ [https://www.instagram.com/glynistao/] Facebook: ⁠⁠facebook.com/glynistao.coach⁠ [https://www.facebook.com/glynistao.coach] LINKS Want to know how your website is performing and how you can improve your rankings on search engine results? Start with ⁠Site Audit Plus⁠ [https://glynistao.com/services/site-audit-plus/⁠] ⁠Sign up for the newsletter⁠⁠ [https://info.glynistao.com/newsletter-opt-in] ⁠⁠BOOK A CALL⁠⁠ [https://tidycal.com/glynistao/book-a-call] Timestamps 00:00 The Impact of AI on SEO Strategies 01:15 Understanding AI SEO vs Traditional SEO 04:27 Building Authority in AI Search Engines 07:42 Creating Effective Content for AI Visibility 11:42 Future-Proofing Your SEO Strategy for AI

In this episode, Glynis Tao discusses the reasons behind declining website traffic for fashion e-commerce sites in 2025. She explores the impact of AI on search behavior, the importance of understanding traffic quality versus volume, and how to diagnose traffic issues using Google Search Console. Glynis also explains the need for a solid technical SEO strategy and the role of high-quality content in maintaining visibility and conversions. About Glynis Tao is the founder & CEO of ⁠Chase Your Dreams Consulting⁠ [https://glynistao.com/], which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.   She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.   Takeaways * Top rankings don’t guarantee clicks if AI answers show up first. * Lower traffic is not always bad as it could mean better-qualified visitors. * Use Google Search Console to identify what’s causing the drop. * Replatforming without redirects can negatively affect SEO. * Technical issues like slow speed and duplicates hurt rankings. * Find out if the drop is seasonal, sudden, or gradual to fix it right. * Blogs still build authority and feed AI content. * Helpful, specific content keeps you visible in search. * SEO audits catch hidden issues that impact traffic. * Prioritize conversions over traffic volume. Contact info Website: ⁠https://glynistao.com/⁠ [https://glynistao.com/] Email: hello@glynistao.com Instagram: ⁠@glynistao⁠ [https://www.instagram.com/glynistao/] Facebook: ⁠facebook.com/glynistao.coach [https://www.facebook.com/glynistao.coach] LINKS Want to know how your website is performing and how you can improve your rankings on search engine results? Start with Site Audit Plus [https://glynistao.com/services/site-audit-plus/⁠] Sign up for the newsletter⁠ [https://info.glynistao.com/newsletter-opt-in] ⁠BOOK A CALL⁠ [https://tidycal.com/glynistao/book-a-call] Timestamps 00:00 Understanding Traffic Declines in E-commerce 06:31 The Impact of AI on Search and Traffic 11:27 Diagnosing Traffic Issues with Google Search Console 16:30 Technical SEO and Content Strategy for Recovery

In this conversation, Christine Daal, CEO and founder of Fashion Angel Warrior [https://fashionangelwarrior.com/], shares her journey from fashion designer to coach, emphasizing the importance of confidence, community, and a holistic approach in fashion entrepreneurship. She discusses her unique coaching methods, common mistakes made by fashion entrepreneurs, and the significance of adapting to industry changes. Christine highlights success stories from her clients, showcasing the impact of her coaching on their businesses. She also addresses the future of fashion, including the need to develop more workers for local apparel manufacturing and improving sustainability to keep up with global standards and consumer demands. About Christine Daal Christine Daal is the CEO and founder of the fashion consulting and marketing agency, Fashion Angel Warrior. Her experience spans over 20 years in the industry, reaching the position of VP of design and merchandising by the age of 30, and then starting her own successful fashion line. For the past 10 years, she has coached fashion printers on how to leave their nine to five and have a profitable business. Through one-on-one coaching, group coaching masterminds, fractional CMO services, online courses, retreats, manufacturing tours, and digital marketing services, Fashion Angel Warrior has become a one-stop shop for e-commerce brands. Takeaways - Confidence plays a direct role in building a successful brand. - A holistic approach blends mindset, lifestyle, and business strategy. - Build your audience and email list before launching any product. - Don’t invest in inventory without first validating demand. - Track key metrics like traffic, email list, and average order value. - Choose coaches and service providers based on results, not hype. - Know your budget and revisit it before making major decisions. - Successful founders outsource strategically and focus on what they do best. - Community support is essential for long-term growth and resilience. - Sustainability and adaptability are no longer optional, but are expected. - Moms can build legacy brands that create freedom, income, and impact. Contact info Website: fashionangelwarrior.com [https://fashionangelwarrior.com/] Email: info@fashionangelwarrior.com [info@fashionangelwarrior.com] Instagram: @fashionangelwarrior [https://www.instagram.com/fashionangelwarrior] Facebook: facebook.com/FashionAngelWarrior/ [https://www.facebook.com/FashionAngelWarrior/] Special offer for listeners: fashionangelwarrior.com/glynis [http://fashionangelwarrior.com/glynis] Sign up for a FREE 6 part Video Training Series TIMESTAMPS 00:00 Building Confidence in Fashion Entrepreneurship 02:41 The Journey of Fashion Angel Warrior 05:51 Holistic Coaching Approach 08:43 Signature Coaching and Marketing Framework 11:38 Common Mistakes of Fashion Entrepreneurs 14:46 The Importance of Community 17:23 Full Spectrum Solutions for Fashion Brands 20:25 Client Success Stories 23:20 Growth Metrics and Revenue Increases 26:30 Mindset and Habits of Successful Clients 29:19 Navigating Online Sales Growth 32:12 Adapting to Industry Changes 35:16 The Future of Fashion: Trends and Sustainability 38:16 Empowering Female Founders 41:07 Advice for Fashion Entrepreneurs 44:06 Upcoming Programs and Promotions 47:02 Final Thoughts and Contact Information

In this episode, Glynis Tao discusses the importance of blogging for fashion e-commerce brands, emphasizing how high-quality content can enhance brand visibility and customer engagement. She outlines the key elements of effective blogging, including the need for SEO optimization and the creation of valuable, engaging content that resonates with the target audience. Glynis also shares real-life examples of successful blogging strategies and encourages brands to invest in a solid blogging approach to drive traffic and conversions. About Glynis Tao is the founder & CEO of Chase Your Dreams Consulting [https://glynistao.com/], which is an apparel business consulting & online marketing agency that specializes in SEO & AI search optimization for e-commerce companies.   She helps fashion, beauty and lifestyle e-commerce brands create optimized content and attract potential customers through organic search results.   Today we’re covering why blogging matters, what makes a good blog, and how you can use SEO to increase your visibility and boost conversions Takeaways * Blogging is marketing—it’s not just about writing. * High-quality blogs can enhance brand visibility * Most blogs fail to provide valuable content * A good blog should educate, entertain or both * Start with your ideal customer’s pain points, then create content from there * SEO optimization is crucial for blog success. * High-quality blogs can rank in AI Overviews and traditional Google results. Contact info Website: https://glynistao.com/ [https://glynistao.com/] Email: hello@glynistao.com Instagram: @glynistao [https://www.instagram.com/glynistao/] Facebook: facebook.com/glynistao.coach [https://www.facebook.com/glynistao.coach] Links Benefits of Blogging for Business [https://glynistao.com/business/blogging-tips-for-business/] Sign up for the newsletter [https://info.glynistao.com/newsletter-opt-in] BOOK A CALL [https://tidycal.com/glynistao/book-a-call]

In this episode, we chat with Nikki Dindo, founder of Spring Media Co. [https://www.springmediaco.com/], a boutique agency specializing in social media management, influencer marketing, and media relations. Nikki shares her journey through the fashion and PR industry, emphasizing the importance of authenticity, storytelling, and strategic branding. She discusses her experiences working with notable figures in PR and her approach to launching Spring Media Co. The conversation covers common mistakes in social media and PR, the process of developing a social media strategy, and actionable advice for fashion entrepreneurs. About Nikki Dindo With over a decade of experience leading digital strategy in both Vancouver and New York City, Nikki Dindo is a powerhouse in the world of PR, social media, influencer marketing, and event production. As the founder of Spring Media Co., she and her team helps brands show up with confidence, clarity, and creative impact online and off. From managing influencer campaigns for global brands to producing shows at New York Fashion Week, Nikki brings big picture thinking and hands-on experience to everything she does. She's also worked with luxury clients like Park Hyatt and built authentic connections that go far beyond algorithms. When she's not supporting founders and creators through her agency work, Nikki shares her expertise as a social media instructor at Blanche McDonald, mentoring the next generation of digital talent. Whether she's consulting from her hometown in Vancouver or creating content from a coffee shop in New York City, Nikki's all about empowering people to tell their stories well and build a brand that actually feels like them. Contact info Website: https://www.springmediaco.com/ [https://www.springmediaco.com/] Instagram: @nikkidindo [https://www.instagram.com/nikkidindo/] Takeaways - Define your brand voice and visuals before posting. - Focus on quality over quantity when choosing social platforms. - Posting without a plan leads to off-brand content and burnout. - Authentic storytelling builds stronger customer trust. - Don’t chase trends that don’t align with your brand values. - Select influencers based on audience alignment, not just reach. - Long-term partnerships perform better than one-off posts. - Track engagement that signals real connection—not just likes. - Short-form video is a powerful, low-cost way to grow. - Showing your face and sharing your story creates a deeper impact. 00:00 The Heart of Branding and Creativity 01:47 Nikki Dindo: A Journey Through Fashion and PR 05:56 Launching Spring Media Co.: A New Approach to PR 09:36 Lessons from Kelly Cutrone: Intensity and Clarity 13:36 Common Mistakes in Social Media and PR 17:30 Developing a Social Media Strategy: The Process 21:27 The Importance of Authenticity in Influencer Marketing 25:27 Case Study: Skip Hop Campaign Success 29:15 Finding the Right Influencers for Your Brand 33:03 Actionable Advice for Fashion Entrepreneurs 37:10 The Creative Influence of New York and Broadway