The end of branding in China?

AI - a path to growth for MNCs in China?

How can AI unlock new paths to growth for multinationals in China? How are Chinese retailers able to produce a thousand videos in the time it takes global brands to create just one? Why are 95% of corporate AI projects failing—and could “shadow AI” be the secret weapon of the 5% that succeed? Is it really true that investing in AI doesn’t have to be expensive? And most provocatively of all - why does one of my guests call AI the digital equivalent of a nuclear weapon?In this episode of ChinaBizz, Jacob Johansen engages with Etienne Charlier, Partner, 2DIY AI, and Ling Fan, Founder and CEO, Tezign, to explore the transformative potential of AI for multinationals operating in China. They discuss the current state of AI development, the competitive landscape between the US and China, and the various sectors where AI is being implemented effectively. The conversation highlights the challenges and opportunities for multinational companies in adopting AI technologies, emphasizing the importance of a growth mindset and the need for compliance in a rapidly evolving technological landscape. Link to ink to the AI Master Course announcement mentioned by Etienne Charlier in the podcast: https://www.linkedin.com/posts/etiennecharlier_ai-master-class-activity-7370061044498694144-5jzU [https://www.linkedin.com/posts/etiennecharlier_ai-master-class-activity-7370061044498694144-5jzU]

Navigating people strategy in China

Do MNCs still offer anything China’s top talent actually wants? Can “China for China” succeed with a Western decision-making model? Should HQs adapt to China—instead of forcing China to adapt to HQ? Can a MNC actually over-localise management in China? And can a multinational stay global without developing Chinese leadership? In this episode, meet Mira Lioleva, Leadership and Organisational Lead at executive search and leadership advisory firm Mercuri Urval, in Shanghai in conversation with Jacob Johansen, host of China Bizz. Connect with me on WeChat: 15800761228 or find China Bizz on LinkedIn.

100 days of Trump vs MNCs in China

100 Days of Trump and MNCs in China Why is a fast reaction no longer the winning strategy in China’s new risk landscape? Is the US failing to accurately read the situation on ground in China? Why does Washington’s belief that China is on the verge of collapse risk backfiring? Why are Chinese consumers largely indifferent to escalating US tariffs? And is it now the right time for MNCs to raise their priorities directly with Chinese legislators? Dive straight into the eye of the geopolitical storm: Trump’s second term – the first 100 days, and what they mean for multinationals operating in China. Turbulent, chaotic, disorienting? Yes. But also a brutal masterclass in leadership under uncertainty. Guests: Anne-Sophie Zerlang Karlsen, Head of Operations in Asia Pacific for Maersk with her finger on the pulse of multinational operations across borders. (https://www.linkedin.com/in/anne-sophie-zerlang-karlsen-a63b0b1/ [https://www.linkedin.com/in/anne-sophie-zerlang-karlsen-a63b0b1/]) Kenneth Jarrett, Senior Advisor with the Albright Stonebridge Group, a Washington DC-based consultancy and former U.S. career diplomat for 26 years, with multiple assignments in China. He also served as president of the American Chamber of Commerce in Shanghai for five years. (https://www.linkedin.com/in/kenneth-jarrett-58134911/ [https://www.linkedin.com/in/kenneth-jarrett-58134911/]) Connect with me on weChat: 15800761558 or LinkedIn: https://www.linkedin.com/in/jacobjohansen/ [https://www.linkedin.com/in/jacobjohansen/]

The end of branding in China?

Does it spell the end of branding in China when Chinese consumers say they prefer functionality over pure emotional appeal, and 92% trust user-generated content over what brands say? Listen in when two branding and advertising heavyweights, Jenny Chan and Stephen Drummond, guest on China Bizz in this episode. For an extensive op-ed article on MNC branding in China, turn to my LinkedIn article: And feel free to connect with me on WeChat: 158007612286

Can MNCs still compete in China

- Are Chinese brands outpacing multinational giants? - Has functionality overtaken brand prestige in China? - Do MNCs genuinely understand the difference between a customer and a user—or is this blind spot costing them the market? - Is tradition holding global brands back, or is sheer arrogance eroding their competitive edge? - And here’s a bigger question—is the global auto industry on the verge of collapse? Tune in to this episode of China Bizz with automotive expert and longtime China insider Bill Russo. For a comprehensive article, "Are multinationals qualified to compete in China?" go here: For ideas or comments, connect with me on WeChat: 15800761226