Clarity Calling
Are you ready for a strategy call? Jennifer Lonchar, joined Will for a Strategy Call to discuss the results of the AmbioEDU [https://ambioedu.com?utm_source=Clarity+Calling&utm_medium=podcast] x Clarity EM survey of how high school students are consuming digital media and streaming services. The full results come out the week of 5/25/26, so this is an early preview. Clarity Calling is a podcast of Clarity EM [https://www.clarity-em.com/]. 1:19 - Meet Jennifer Lonchar 3:35 - 2026 High School Media Consumption Survey Results: Reaching students on streaming services 6:36 - Streaming advertising is where digital advertising was 10 years ago, the opportunity is now 8:40 - Tailoring ads to the platform 10:26 - The majority of students are taking action after seeing an ad 13:27 - Seeing brands on TV makes them more credible to students 17:31 - What is working to engage students in video ads 21:30 - Almost half of students are only applying to colleges they see advertised 23:02 - How students are using Pinterest 26:22 - Using the survey results to impact summer melt and yield 35:15 - Jennifer's calling
14 episodios
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