Click by Pimm Fox
Civilization has reached that magical stage where a coffee mug can overthrow a corporate executive before lunch. This week in South Korea, the head of Starbucks Korea was fired over a promotional campaign featuring insulated drink tumblers and the catastrophic misuse of the word “tank.” Somewhere in Seattle, a room full of marketing executives is now hiding under ergonomic desks whispering, “Dear God, check every adjective.” The campaign, innocently — or catastrophically, depending on your blood pressure — was called “Tank Day.” Which, in most nations, sounds like either a clearance sale at Home Depot or a forgotten Steven Seagal movie. But in South Korea, it collided headfirst with the memory of the 1980 Gwangju massacre, when military tanks were used to crush pro-democracy protests. Then came another phrase: “Thump it on the desk.”
37 episodios
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