Clicks and Bricks Podcast
In this thrilling episode of Clicks & Bricks, we welcome Philippa Gamse a digital marketing strategy expert to the show. During today's interview, Ken and Philippa discussed the importance of creating websites that truly engage users and drive business success. Philippa shared her journey from working in corporate environments to becoming an entrepreneur, emphasizing the value of understanding client needs and ethical business practices. They explored the challenges of traditional corporate structures, the significance of analytics in improving website performance, and the necessity of aligning business models with genuine customer value. Philippa highlighted the importance of focusing on key performance indicators that matter to each unique business, rather than adhering to generic metrics. The conversation also touched on the broader implications of capitalism and the need for ethical considerations in business decisions. Ken and Philippa agreed on the importance of creating a business environment that values customer relationships and ethical practices over mere profitability. We are so thankful for Philippa appearing on the show today and hope you guys can check out her work and projects below: https://www.linkedin.com/in/philippagamse [https://www.linkedin.com/in/philippagamse] https://websitesthatwin.com/ [https://websitesthatwin.com/] Don’t forget to check out Philippa Gamse's work to follow more of her journey and insights. And be sure to visit Clicks and Bricks TV at https://clicksandbricks.tv [https://clicksandbricks.tv] for more inspiring conversations designed to elevate your entrepreneurial path. Whether you're a budding creator or a seasoned business owner, this episode is filled with practical wisdom and encouragement you won’t want to miss!
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