#08: Jak pisać skuteczne treści na stronę internetową? Rozmowa z Klaudyną Maciąg ( +🇬🇧 subtitles )

#11: Communication Debt is Silently Killing Your Tech Team with Aleksandra Lemańska (LemanSkills)

Do you have a brilliant engineering team that still struggles to communicate — with clients, managers, or each other?In the 11th episode of the CMS Conf Podcast, we are joined by Aleksandra Lemańska, CQ Leadership Mentor and Founder of LemanSkills, to explore how communication intelligence can transform the way tech leaders lead.Aleksandra unpacks the concept of "communication debt" — and the shocking numbers behind it: up to 17 hours of wasted work per week, per employee. She explains why burnout is often a communication problem in disguise, and how the Process Communication Model (PCM) gives tech leaders a practical, algorithmic framework to connect with anyone. She also walks through the 6 communication "APIs" present in every engineering team — and how to identify someone's communication type in just 3 sentences.Meet Our Guest: Aleksandra Lemańska 🎯Aleksandra Lemańska is a CQ Leadership Mentor, Speaker, and Founder of LemanSkills. She is the creator of the CQ Leadership Method — a battle-tested framework that helps tech leaders communicate with precision and lead without burnout. As a Certified Process Communication Model® (PCM) Practitioner and host of the Leman Tech Leadership Podcast, Aleksandra has trained hundreds of leaders across technology organizations worldwide. She is also a Co-Founder of Startup Community Poznan.🚀 See Aleksandra live!Aleksandra will be speaking at CMS Conf 2026 in Gdynia this November! She'll present her full CQ Leadership Method — including live diagnostics and how to bridge the gap between analytical devs and action-oriented managers.🌐 Connect with Aleksandra:Podcast: https://open.spotify.com/show/6gkj6qtN8WPWqwTkL1IjggLinkedIn: https://www.linkedin.com/in/aleksandralemanska/Join Our Community:Stay updated with the latest in content systems, web architecture, and the future of remote work!🌐 Website: https://cmsconf.com/📸 Instagram: http://instagram.com/cmsconf/💼 LinkedIn: https://www.linkedin.com/company/cmsconf/Have any questions or ideas? 💡Feel free to drop us an email at: hello@cmsconf.com ✉️Subscribe to our channel to join the conversation on building a life and career powered by technology!

#10: Is Your Sales “Strategy” Actually Just a Marketing Plan? with Aga Slipczuk

Do you actually have a sales strategy — or just a marketing plan dressed up as one? In the 10th episode of the CMS Conf Podcast, we are joined by Aga Slipczuk, Sales Strategy & Communication Expert and founder of her own education & training company, to explore what it takes to build a sales strategy that truly works — and what AI is changing about the entire process. Aga unpacks the most common mistake businesses make — confusing marketing with sales — and explains why patience and a 12-month planning mindset are non-negotiable in any real strategy. She also shares how AI tools, from CRM systems to automation platforms, are reshaping the customer journey toward hyper-personalization, without ever replacing the human touch. Plus, she walks through the exact framework she uses with clients to build a sales strategy from scratch, step by step. Meet Our Guest: Aga Slipczuk 🎯 Sales Strategy & Communication Expert | Proven Sales Leader | Growth Partner | Aga is a dynamic and results driven Sales Director with a strong track record of elevating sales performance and empowering commercial teams. Since September 2025, she has been running her own education & training company that supports businesses in building effective sales strategies, conducting audits, and developing the competencies of sales teams. She combines over 15 years of experience in corporate sales with more than 20 years of practice in the hospitality industry – including Marriott International, Starwood Hotels, Radisson, and Puro. Her approach is grounded in strong expertise in sales, cultural studies, and social sciences, enabling her to create solutions that deliver measurable results – because they are built on a deep understanding of people, emotions, and processes. She designs strategies that drive sales growth, scale businesses, and strengthen customer loyalty. She conducts training sessions and workshops in sales techniques, negotiation, business relationship management, Customer Experience, as well as sales budget and forecast optimization. 🌐 Connect with Aga: Website: https://agaslipczuk.com Instagram: https://www.instagram.com/agaslipczuk_sales Join Our Community: Stay updated with the latest in content systems, web architecture, and the future of remote work! 🌐 Website: https://cmsconf.com/ 📸 Instagram: http://instagram.com/cmsconf/ 💼 LinkedIn: https://www.linkedin.com/company/cmsconf/Have any questions or ideas? Feel free to drop us an email at: hello@cmsconf.com ✉️ 💡Subscribe to our channel to join the conversation on building a life and career powered by technology!

#09: Is Your Personal Brand Invisible to AI Search? (with Daniel Stanica)

What if everything you've built online could vanish overnight — and AI wouldn't even know you existed? In the 8th episode of the CMS Conf Podcast, we are joined by Daniel Stanica, founder of Competico.com and SEO & AI Visibility advisor, to explore why owning your digital presence has never mattered more than it does in 2026. Daniel spent 20 years advising his clients to build their own websites — all while running his business without one. That changed just one month ago. In this episode, we dig into how AI search is reshaping personal brand discoverability, what website structure actually helps machines understand who you are, and why relying solely on social media platforms is a risk no professional should take. Daniel also shares which CMS he chose for his brand-new personal site — and why it's not WordPress. Meet Our Guest: Daniel Stanica 🌐 20+ years building at the edge of SEO, Organic Visibility, and Digital Asset investing. Romania-based. Globally networked.Daniel Stanica is a Romanian SEO, AI Visibility, and digital assets advisor. As the founder of Competico, he helps digital businesses adapt to AI-driven search by building frameworks that define what it means for brands to be discoverable in the LLM era. With 15+ years in the WordPress, hosting, and affiliate ecosystems, he's a recurring presence at CloudFest, Domain Days Dubai, and WordCamp Europe. 🌐 Connect with Daniel: Website: https://danielstanica.com Join Our Community: Stay updated with the latest in content systems, web architecture, and the future of remote work! 🌐 Website: https://cmsconf.com/ 📸 Instagram: http://instagram.com/cmsconf/ 💼 LinkedIn: https://www.linkedin.com/company/cmsconf/ Have any questions or ideas? 💡 Feel free to drop us an email at: hello@cmsconf.com ✉️. Subscribe to our channel to join the conversation on building a life and career powered by technology!

#08: Jak pisać skuteczne treści na stronę internetową? Rozmowa z Klaudyną Maciąg ( +🇬🇧 subtitles )

Czy Twoja strona mówi o Tobie — czy dla Twojego klienta? W 8. odcinku CMS Conf Podcast gościmy Klaudynę Maciąg - copywriterkę z ponad 20-letnim doświadczeniem i autorkę książki Pisz w publiku i działaj - która zdradza, jak tworzyć treści na strony internetowe, które naprawdę działają. Rozmawiamy o najczęstszych błędach w treściach na stronach - od pisania o sobie zamiast o kliencie, przez zakładkę "O nas", która nikogo nie zachęca, po CTA, które nic nie znaczy. A na deser: szybki audyt strony, który możesz zrobić dziś - bez dewelopera i bez budżetu. Poznaj naszą gościnię: Klaudyna Maciąg ✍️Copywriterka, content writerka, autorka książek. Specjalistka od kreatywnego pisania i journalingu. Stworzyła metodę PPD – Pisz. Publikuj. Działaj, która pomaga twórcom, markom osobistym i właścicielom małych firm pisać skutecznie, publikować z odwagą i działać w sieci bez presji zasięgów. Prowadzi pisarski kanał „Zacznijmy od słowa”, a po godzinach pisze i nawija o grach w redakcji [grajmerki.pl](http://grajmerki.pl [http://grajmerki.pl/]). 🌐 Znajdź Klaudynę w sieci:📺 YouTube: https://www.youtube.com/@kreatywa📸 Instagram: https://www.instagram.com/klaudynamaciag/💼 LinkedIn: https://www.linkedin.com/in/klaudyna-maciag/🎵 TikTok: https://www.tiktok.com/@klaudynamaciag Dołącz do naszej społeczności: Bądź na bieżąco z nowościami ze świata systemów CMS, architektury stron i przyszłości pracy zdalnej! 🌐 Strona WWW: https://cmsconf.com/ [https://cmsconf.com/]📸 Instagram: http://instagram.com/cmsconf/ [http://instagram.com/cmsconf/]💼 LinkedIn: https://www.linkedin.com/company/cmsconf/ [https://www.linkedin.com/company/cmsconf/] Masz pytania lub pomysły? 💡 Napisz do nas: hello@cmsconf.com [hello@cmsconf.com] ✉️ Subskrybuj nasz kanał, aby budować życie i karierę wspieraną przez technologię! *** Is your website talking about you — or is it actually talking to your customer? In the 8th episode of the CMS Conf Podcast, we are joined by Klaudyna Maciąg — a copywriter with over 20 years of experience and author of the book Pisz w publiku i działaj — who shares how to create website content that actually works. We talk about the most common mistakes in website copy — from writing about yourself instead of your customer, through "About Us" pages that fail to connect, to CTAs that say nothing at all. And to wrap up: a quick website audit you can do today — no developer, no budget needed. Meet Our Guest: Klaudyna Maciąg ✍️ Copywriter, content writer, author. A specialist in creative writing and journaling. She created the PPD Method — Write. Publish. Act. — which helps creators, personal brands, and small business owners write effectively, publish with confidence, and show up online without the pressure of chasing reach. She runs the writing-focused YouTube channel "Zacznijmy od słowa" (Let's Start with Words), and off the clock she writes and talks games over at grajmerki.pl [http://grajmerki.pl]. 🌐 Connect with Klaudyna:📺 YouTube: https://www.youtube.com/@kreatywa [https://www.youtube.com/@kreatywa]📸 Instagram: https://www.instagram.com/klaudynamaciag/ [https://www.instagram.com/klaudynamaciag/]💼 LinkedIn: https://www.linkedin.com/in/klaudyna-maciag/ [https://www.linkedin.com/in/klaudyna-maciag/]🎵 TikTok: https://www.tiktok.com/@klaudynamaciag [https://www.tiktok.com/@klaudynamaciag] Join Our Community: Stay updated with the latest in content systems, web architecture, and the future of remote work! 🌐 Website: https://cmsconf.com/ [https://cmsconf.com/]📸 Instagram: http://instagram.com/cmsconf/ [http://instagram.com/cmsconf/]💼 LinkedIn: https://www.linkedin.com/company/cmsconf/ [https://www.linkedin.com/company/cmsconf/] Have any questions or ideas?💡 Feel free to drop us an email at: hello@cmsconf.com [hello@cmsconf.com] ✉️ Subscribe to our channel to join the conversation on building a life and career powered by technology!

#07: Piękna strona to za mało - 6 błędów CMS, przez które tracisz klientów | Łukasz Pietras (Zdobywcy sieci) +🇬🇧 subtitles

Czy Twoja strona CMS pracuje na Twój biznes — czy tylko zajmuje miejsce na serwerze? W 7. odcinku CMS Conf Podcast Łukasz Pietras, koordynator projektów w firmie ZdobywcySsieci, opowiada o 6 najczęstszych błędach marketingowych, które sabotują nawet najlepiej wyglądające strony internetowe. Łukasz rozkłada na czynniki pierwsze problemy, które dotykają właścicieli stron CMS na co dzień: od braku jasno określonego celu, przez nadmiar wtyczek i przerost formy nad treścią, aż po chaotyczną strukturę, która dezorientuje zarówno użytkowników, jak i Google. Dowiesz się, dlaczego "piękna strona, która nie sprzedaje, to po prostu droga ozdoba" — i co konkretnie zrobić, żeby Twój CMS naprawdę wspierał marketing, a nie mu przeszkadzał. Poznaj naszego gościa: Łukasz Pietras💡 Manager Projektów w Zdobywcy Sieci — z ponad 9-letnim doświadczeniem w WordPressie, ponad tysiącem zrealizowanych projektów stron i sklepów oraz codzienną pracą przy kampaniach Google i Meta Ads. Zdobywcy Sieci to agencja specjalizująca się w tworzeniu stron i sklepów na WordPressie, pozycjonowaniu SEO oraz reklamach online. Oferują kompleksową obsługę marketingową jako jeden partner — zamiast wielu pośredników — dla małych i dużych firm. 👉 Dowiedz się więcej: https://zdobywcysieci.pl/ Chcesz dołączyć do naszych prelegentów? 🎤 Szukamy mówców na CMS Conf 2026! Nasz Call for Papers jest otwarty do końca kwietnia. Jeśli masz historię do opowiedzenia na temat CMS, architektury webowej lub nowoczesnego developmentu — chcemy ją usłyszeć. 👉 Zgłoś się tutaj: https://cmsconf.com/polska/ Dołącz do naszej społeczności: Bądź na bieżąco z nowościami ze świata systemów CMS, architektury stron i przyszłości pracy zdalnej! 🌐 Strona WWW: https://cmsconf.com/ 📸 Instagram: http://instagram.com/cmsconf/ 💼 LinkedIn: https://www.linkedin.com/company/cmsconf/ Masz pytania lub pomysły? 💡 Napisz do nas: hello@cmsconf.com ✉️ Subskrybuj nasz kanał, aby budować życie i karierę wspieraną przez technologię! *** Is your CMS website working for your business — or just taking up space on a server? In episode 7 of the CMS Conf Podcast, Łukasz Pietras, Project Manager at Zdobywcy Sieci, talks about the 6 most common marketing mistakes that sabotage even the best-looking websites. Łukasz breaks down the problems that CMS website owners face every day: from the lack of a clearly defined goal, through plugin overload and style winning over substance, to a chaotic structure that confuses both users and Google. You'll find out why "a beautiful website that doesn't sell is just an expensive decoration" — and what exactly to do to make your CMS truly support your marketing, not get in its way. Meet our guest: Łukasz Pietras 💡Project Manager at Zdobywcy Sieci — with over 9 years of WordPress experience, 1,000+ website and online store projects delivered, and daily hands-on work with Google and Meta Ads campaigns. Zdobywcy Sieci is an agency specializing in WordPress website and e-commerce development, organic SEO, and online advertising. They offer comprehensive marketing support as a single partner — instead of multiple intermediaries — for businesses of all sizes. 👉 Learn more: https://zdobywcysieci.pl/ [https://zdobywcysieci.pl/] Want to join our speakers?🎤 We're looking for speakers for CMS Conf 2026! Our Call for Papers is open until the end of April.If you have a story to tell about CMS, web architecture, or modern development — we want to hear it. 👉 Apply here: https://cmsconf.com/call-for-papers/ [https://cmsconf.com/call-for-papers/] Join our community: Stay updated with the latest in content systems, web architecture, and the future of remote work! 🌐 Website: https://cmsconf.com/ [https://cmsconf.com/]📸 Instagram: http://instagram.com/cmsconf/ [http://instagram.com/cmsconf/]💼 LinkedIn: https://www.linkedin.com/company/cmsconf/ [https://www.linkedin.com/company/cmsconf/] Any questions or ideas?💡 Drop us an email: hello@cmsconf.com [hello@cmsconf.com] ✉️ Subscribe to our channel to build a life and career powered by technology!