What LA Taught Me About Your Clinic

Why Women in Beauty Build Better Businesses | Best in Skin, Aesthetic Business Masters + the Science Behind It

Emma was asked on stage at the Best in Skin Awards, in front of 200 industry insiders, what the awards mean for the beauty industry. She answered it wrong. She didn't talk about the industry, she talked about the people. And she's not sorry... because the people are the whole point. This is a short observation episode, not an industry analysis but there are still 3 action points at the end, because it's SomeplaceGood so, of course there are. Emma unpacks what she witnessed at Aesthetic Business Masters and Best in Skin, why the energy in both rooms surprised her, what a UCLA psychologist's research on the 'tend-and-befriend' response tells us about why women build businesses the way they do, and why the beauty industry figured out the smarter business model long before the men in the boardrooms did. There's also a moment about giving birth and innate power that will land differently than you expect. Plus 3 moves to make before next week. For clinic owners building something that lasts. Coding Clinical Culture is brought to you by SomeplaceGood — the place clinicians land to tune in, translate and take action. Find us at someplacegood.pro and follow @someplacegood.pro on Instagram.

Anti-Ageing Is Dead: Why Skin Clinics Need to Switch to Renewal Language Now

Anti-ageing language is costing you clients. Here's what a 20-year-old brand decision tells you about the next move for your clinic. The beauty industry has been fighting biology for decades. Fight ageing. Reverse the clock. Correct, repair, restore. And clinicians have been saying these words too — in consultations, on websites, in the content they post every week — without stopping to ask whether those words are actually working for their clients or against them. Here's what a trip to Los Angeles and a visit to one of the most scientifically rigorous skincare labs in the world made absolutely clear to me: the brands that are winning in 2026 are the ones that stopped fighting biology and started working with it. Not reversal. Not restoration. Renewal. More than 20 years ago, Dr Howard Murad started formulating for hormonally ageing skin. He named his retinol range Youth Renewal. In 2026, that original idea — biology is always renewing, even when it slows — is the entire future direction of the brand. The science was always there. The story is finally catching up. And that gap between science and story? It exists in your clinic too. In this episode, Emma Hindmarsh Conan unpacks what Murad's global rebrand signals for skin clinics and clinical beauty professionals in Australia — and what you can do about it this week. What's covered: Why renewal language works with your client's psychology where anti-ageing language works against it What happens when a heritage brand's science finally gets the story it deserves — and what that means for how you talk about your own expertise The difference between a client list and a community, and why it matters more than you think How to anchor your entire clinic communication around one idea — and why one thing told with depth beats ten things told loosely 3 specific actions to take this week: your language audit, your hero concept, and your community starting point This episode is for skin therapists, facialists, aestheticians, and clinic owners who are ready to stop using language that makes their clients feel anxious about their skin — and start building the kind of authority that makes clients stay. Coding Clinical Culture is the podcast for clinical skin professionals who want to turn industry trends into clinic action. Hosted by Emma Hindmarsh Conan, founder of SomeplaceGood.Pro. Find more at someplacegood.pro

What's Coming... And Why It Matters For Your Clinic

Season 3 is built differently. Emma runs through what's coming in the beauty industry - the renewal-over-reversal shift that changes how every clinician should communicate; the invisible AI already sitting in your treatment room; supplements as a clinical tool; a hypothetical clinic build from scratch; retail trends update; Beauty Expo 2026. We kick off next week - get ready to take notes AND take action!

Season 2: The Things I Couldn't Stop Thinking About

Season 2 is done! But Emma couldn't close it without going back for the ideas that only got clearer after she published. The generational divide that ran through every episode. The business name that becomes your ceiling. The human connection premium that's the season's actual spine. And a Season 3 preview - the inside-out opportunity is real, it's close, and you want to be ahead of it.

What LA Taught Me About Your Clinic

I spent a week in Los Angeles - overstimulated, occasionally underfed, and completely unable to switch off my industry brain. From CVS pharmacy walls stacked thirty brands deep, to celebrity protein popcorn, to treatment room protocols that every Australian clinic should steal immediately... this episode is your business brief from the other side of the world. No fluff. Just what I saw, what it means, and exactly what to do with it when you walk into your clinic tomorrow.