Why the New Baseline Is Domain Expertise Plus Product Building

A Marketer's Point of View on Vibe Coding

In this episode, I’m joined by Erin Carpenter, Sr. Digital Marketing Director at e360, to explore vibe coding from a marketer’s point of view. Erin shares how marketing teams are starting to build and iterate on temporary, purpose-built tools using AI, without becoming engineers, and how this shift is changing the way marketers collaborate with developers. We talk about when vibe coding makes sense, where human judgment still matters most, and why this new way of working is unlocking faster experimentation, smarter problem-solving, and solutions that previously didn’t make economic or time sense. Learn more at: https://www.ibuildwith.ai

Why the New Baseline Is Domain Expertise Plus Product Building

In this episode, I sit down with Dustin Lehr, co-founder of Katilyst, to talk about why domain expertise alone is no longer the baseline for knowledge workers. We explore how vibe coding is changing what it means to be a builder, why future enterprises will increasingly value product-building skills alongside domain knowledge, and how knowledge workers can use AI to turn their expertise into real products, prototypes, and experiments. Dustin shares insights from his background in software engineering and cybersecurity to explain how building, not just knowing, is becoming essential for staying relevant and competitive. Learn more at https://www.ibuildwith.ai

An Overview of Context Engineering for Knowledge Workers

In this episode, I’m joined by Eleanor Berger, AI Leadership Expert and Founder at Agentic Ventures, for a practical overview of Context Engineering and why it matters for knowledge workers. We break down what context engineering really is, how it differs from prompt engineering, and how business professionals, domain experts, and team leaders can use it to get more reliable, repeatable, and higher-quality results from AI systems. Drawing on Eleanor’s experience advising hundreds of organizations and leading AI transformation efforts, this conversation focuses on moving from clever experiments to AI workflows that actually support real work and real decisions. Learn more at https://www.iBuildWith.ai

Keeping Your Edge as a Knowledge Worker in the AI Era

In this episode, I sit down with Sharad Aggarwal, Global Head of Strategy and AI/ML Solutions, to talk about what it really means to stay valuable in the AI era. As AI accelerates the speed of work, expectations for knowledge workers, domain experts, and business professionals are changing fast. We explore why AI is no longer just a competitive advantage but a baseline skill, how expertise alone is no longer enough, and what it means to use AI as a force multiplier rather than a replacement. This conversation focuses on mindset, practical application, and how professionals can keep their edge by working smarter, not just harder. If you build, work with ideas, decisions, strategy, or expertise, this episode will help you rethink your role in a world where speed and leverage matter more than ever. Learn more at https://www.iBuildWith.ai

Exploring Vibe Coding as a Competitive Advantage

In this episode, Marcelo sits down with Jonathan Hrovat, Engagement Coordinator at ChurchWest Insurance, to explore whether Vibe Coding can truly provide businesses with a competitive advantage. They discuss how this emerging approach, combining AI assistance with human creativity, might reshape how organizations innovate, collaborate, and deliver value. The conversation takes a balanced look at both the potential and the pitfalls of adopting Vibe Coding in real-world business environments. Learn more at https://www.ibuildwith.ai/