Coefficient by MathCo

Ep 3: Opportunities in Retail Media Marketing

34 min · 20 de jul de 2023
portada del episodio Ep 3: Opportunities in Retail Media Marketing

Descripción

In this episode, Nirupama speaks with Dmitry Pavlov, Head of Retail Media Analytics Practice, and Prabal Majumdar, Principal – Customer Success at TheMathCompany, about the retail media marketing landscape: who it is for, what’s in it for retailers, and why it’s important to brands.   Drawing from their extensive experience working in this space, they share advice for retailers who are just setting up a retail media network, and discuss how AI could transform this game. Additional links:  You can read the full transcript of this episode on our website: https://bit.ly/3ry9FEu [https://bit.ly/3ry9FEu]   Learn more about TheMathCompany’s Retail Media Analytics practice: https://bit.ly/3DlqcOM [https://bit.ly/3DlqcOM]  Guests:  Dmitry Pavlov, [https://www.linkedin.com/in/dmitry-pavlov-095a7b2/] Head of Retail Media Analytics, TheMathCompany  Prabal Majumdar, [https://www.linkedin.com/in/prabal-majumdar-2536357/] Principal – Customer Success, TheMathCompany Host: Nirupama V [https://www.linkedin.com/in/nirupama-v/], Content Lead (Thought Leadership & Podcasts), TheMathCompany To know more about TheMathCompany, visit our website https://themathcompany.com/ [https://themathcompany.com/]

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8 episodios

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episode Ep 6: Foundation of Connected Intelligence artwork

Ep 6: Foundation of Connected Intelligence

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episode Ep 5: It’s time to upgrade your RGM toolkit artwork

Ep 5: It’s time to upgrade your RGM toolkit

In this episode, host Nirupama talks to Silvana Dimitrov—Partner & RGM Practice Lead, and Aditya Durai—Principal & RGM Solutions Lead at MathCo about the why, what, and how of digitizing and upgrading Revenue Growth Management in an enterprise.   They talk about the different stages of maturity in RGM, and why it’s crucial to upgrade to an integrated RGM suite, and the path to get there. Drawing from their extensive experience in RGM, they share their advice, and discuss the pitfalls that companies should avoid. They also talk about what the future holds—what connected intelligence and Generative AI applied to RGM could look like.  Additional links:  You can read the full transcript of this episode on our website: bit.ly/3LDeaVv [https://bit.ly/3LDeaVv]   To upgrade your RGM suite, write to silvana.dimitrov@themathcompany.com [silvana.dimitrov@themathcompany.com]     Guests:  Silvana Dimitrov, [https://www.linkedin.com/in/silvana-dimitrov-7899224/] Partner & RGM Practice Lead at TheMathCompany  Aditya Durai [https://www.linkedin.com/in/aditya-durai-19288412a/], Principal & RGM Solutions Lead at TheMathCompany  Host: Nirupama V [https://www.linkedin.com/in/nirupama-v/], Content Lead (Thought Leadership & Podcasts), TheMathCompany    To know more about TheMathCompany, visit our website https://themathcompany.com/ [https://themathcompany.com/]

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episode Ep 4: Implementing Generative AI as an Enterprise artwork

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17 de ago de 202330 min
episode Ep 3: Opportunities in Retail Media Marketing artwork

Ep 3: Opportunities in Retail Media Marketing

In this episode, Nirupama speaks with Dmitry Pavlov, Head of Retail Media Analytics Practice, and Prabal Majumdar, Principal – Customer Success at TheMathCompany, about the retail media marketing landscape: who it is for, what’s in it for retailers, and why it’s important to brands.   Drawing from their extensive experience working in this space, they share advice for retailers who are just setting up a retail media network, and discuss how AI could transform this game. Additional links:  You can read the full transcript of this episode on our website: https://bit.ly/3ry9FEu [https://bit.ly/3ry9FEu]   Learn more about TheMathCompany’s Retail Media Analytics practice: https://bit.ly/3DlqcOM [https://bit.ly/3DlqcOM]  Guests:  Dmitry Pavlov, [https://www.linkedin.com/in/dmitry-pavlov-095a7b2/] Head of Retail Media Analytics, TheMathCompany  Prabal Majumdar, [https://www.linkedin.com/in/prabal-majumdar-2536357/] Principal – Customer Success, TheMathCompany Host: Nirupama V [https://www.linkedin.com/in/nirupama-v/], Content Lead (Thought Leadership & Podcasts), TheMathCompany To know more about TheMathCompany, visit our website https://themathcompany.com/ [https://themathcompany.com/]

20 de jul de 202334 min