The Truth About Being a Woman Who Leads

Inside Scoop on Leadership Culture & Career Development with Carolyn Sarnoff (ex-Amazon, Pattern)

Carolyn Sarnoff spent 13 years at Amazon before stepping into the role of Chief Marketing Officer at Pattern where she helped shape the company’s marketing and brand strategy leading up to their IPO in late 2025. In this episode of Coffee, Commerce & Cabernet, Carolyn shares the lessons that shaped her perspective on career growth, culture, and how strong teams are built. The conversation explores Amazon’s unique approach to developing people, moving high performers across different parts of the business, encouraging autonomy, and creating an environment where learning from mistakes is part of the system. Instead of avoiding failure, teams are expected to move quickly, learn what went wrong, and improve processes so the same mistake doesn’t happen twice. From navigating career transitions to building supportive communities in business, this episode is an honest conversation about growth, collaboration, and the importance of intentionally designing your career rather than simply reacting to opportunities as they appear. Connect with us: Carolyn Sarnoff (Guest): https://www.linkedin.com/in/carolyn-sarnoff Destaney Wishon: https://www.linkedin.com/in/destaney-wishon Gabi Viljoen: https://www.linkedin.com/in/gabiviljoen

Building Great Brands through Community & Storytelling | ft. Daneel Steinmann, CEO & Founder Old School

On today's episode of Coffee, Commerce & Cabernet, Gabi and Destaney chat with Daneel Steinmann, Founder and CEO of Old School - one of South Africa's largest, and arguably most culturally influential, clothing merch brands in South Africa - now with global success! We're filming this one straight from the source in Cape Town, South Africa, to talk with Daneel about what it actually looks like to build a brand people care about. From turning community passion into a growing apparel business to balancing long-term brand building with short-term results, this conversation explores the realities behind modern eCommerce. We dive into Daneel's founder storytelling, the power of word-of-mouth, and why authenticity often becomes a brand’s strongest advantage. Beyond strategy, this episode also touches on the human side of entrepreneurship insecurity, shifting expectations, burnout, and the importance of building something sustainable rather than chasing quick wins. Connect with us: Destaney Wishon: https://www.linkedin.com/in/destaney-wishon/ Gabi Viljoen: https://www.linkedin.com/in/gabriellaviljoen Guest: Daneel Steinmann https://www.linkedin.com/in/daneel-steinmann-ca-sa-03649b192/

How Athletics Built The Women We Are Today

In this episode of Coffee, Commerce & Cabernet, Destaney and Gabi sit down to explore how athletics shaped the women, leaders, and professionals they are today and why so many of those lessons continue to show up far beyond sport. From representing a country on the world stage to grinding through early morning practices, uneven conditions, and relentless repetition, they reflect on what sport teaches that classrooms often can't: Resilience, work ethic, delayed gratification, and the confidence to bet on yourself when outcomes aren’t guaranteed.

UnBoxed 2025: Inside the Retail Media Super Bowl

Recorded straight from the conference floor in Nashville at Amazon UnBoxed conference. In this episode of Coffee, Commerce & Cabernet, Destaney and Gabi break down the announcements that matter most from the new Creative Studio upgrades, to evolving Rufus search behavior, to the rapid rise of natural-language tools inside Ad Console. They unpack what these updates actually mean for brands & agencies, how they’ll impact campaign structure, creative strategy, and day to day optimization, and where Amazon is clearly signaling the future of retail media is headed.

The Truth About Being a Woman Who Leads

A comment sparks a raw, honest conversation between co-hosts Destaney Wishon and Gabi Viljoen about what it really means to be a woman in leadership today. From being told to “soften your tone” to being judged by appearance on stage, they dive deep into the double standards women face in eCommerce & Entrepreneurship and how they have aimed to navigate them with confidence, empathy, and grace. They unpack why women often have to prove themselves twice, how emotional intelligence becomes a superpower, and why the next generation gives them hope. With stories, laughter, and a little Cabernet, this episode is for every woman who's ever been underestimated and every man ready to understand.