5 Messages Agents Should Be Sending to win in Real Estate

How Top Agents Win More Listings (Step by Step Strategy by Jeff Glover)

Podcast Show Notes / YouTube Description:  If you want to win more listings, connect deeper with sellers, and systemize your pre-listing process — this episode is pure gold. In this Collaborate with Cole episode, Jeff Glover, one of the top real estate coaches in the country, breaks down his complete roadmap to mastering listings — from your pre-listing strategy and five-touch process to his powerful PLACS Model that helps agents scale through repeatable success. Jeff shares the exact questions he asks to uncover seller motivations, how to build rapport that moves clients emotionally, and why coaching and consistent routines are the difference between good agents and great ones. Whether you’re trying to level up your presentation skills, strengthen your systems, or sharpen your lead sources — this episode will give you the playbook top producers use every day. 👉 Listen now, take notes, and get ready to level up your listing game. What You’ll Learn in This Video 3 Questions to Uncover Seller Motivation 1. “What’s important about ____?” 2. “How is ____ important to you?” 3. “(Paint the picture) Ultimately, what will all this do for you?” These questions help you go deeper  from surface-level answers to real emotional drivers the key to closing at the kitchen table. The P L A C S Model P – Pre-Appointment: Build a routine, marketing system, and process that sets the stage before you arrive. L – Listing Leads Generation: Your core sources for consistent listings: * Database * Expired listings * Hybrid farming * Open houses * For sale by owners * Internet leads A – Appointment: Master your communication with two non-negotiables: * Chat once a day for 30 days * Roleplay once a day for 30 days C – Close: Handle objections like a pro. Confidence and preparation win deals. S – Spread the Word: Leverage every listing into two more transactions through marketing, referrals, and neighborhood networking. GloverU Coaching & Live Unreal Summit Learn more about Jeff Glover’s systems and upcoming events here: 📅 January 12, 2025 — Live Unreal Summit 👉 https://www.gloveru.com/summit [https://www.gloveru.com/summit] ⏱️ Chapters  00:00 – The Importance of Coaching in Real Estate 01:04 – Pre-Listing Process: Setting the Stage for Success 06:00 – The Five Touches Before the Listing Appointment 13:04 – Building Rapport at the Kitchen Table 21:44 – Understanding Seller Motivation 24:08 – The PLACS Model Explained 34:12 – Mastering the Appointment Process 38:15 – Practical Applications of the PLACS Model 40:05 – Upcoming Events & Continuous Learning Key Takeaways * * Coaching isn’t a cost  it’s a growth multiplier. * Your pre-listing process sets the tone long before you arrive * Social media influences how sellers perceive your expertise. * Five strategic touches build trust and familiarity before the appointment. * Rapport is the emotional connection that wins listings. * The PLACS Model helps agents master their systems and scale with intention. * Each listing should generate at least two more transactions. * Hybrid farming (traditional + relationships) yields sustainable results. * Continuous learning and coaching keep agents sharp in shifting markets. 🔗 Connect with Jeff Glover Instagram: @jeffgloverandco [https://www.instagram.com/jeffgloverandco]Website: www.gloveru.com [http://www.gloveru.com]  🔥 Hashtags (SEO Boosters) #CollaborateWithCole #JeffGlover #RealEstateCoaching #ListingAppointments #PreListingProcess #PLACSModel #RealEstateTraining #AgentSuccess #RealEstatePodcast #RealEstateMarketing #RealEstateStrategies #AgentCoaching #GloverU #LiveUnrealSummit

The Housing Market Exposed with ResiClub

The housing market is noisy, confusing, and constantly shifting. But what if you could cut through the chaos with clear, unbiased data? In this episode of Collaborate with Cole, host Cole Holmes sits down with Lance Lambert, Co-Founder of ‪@ResiClub‬ [https://www.youtube.com/@ResiClub] to unpack how real estate agents can harness analytics to win more trust, stand out in a crowded market, and guide clients with confidence. From housing market recalibration to the rise of AI tools like ChatGPT in content creation, this conversation is packed with insights that will help agents communicate smarter, create consistent content, and lead with facts not fear. Whether you’re a seasoned agent or just getting started, this episode will show you how data isn’t just numbers it’s your competitive edge. What You’ll Learn in This Episode: Why the housing market is in a recalibration phase How ResiClub Analytics helps agents simplify complex housing data The art of building long-term trust through unbiased insights Which key metrics (income growth, home prices, inventory) matter most right now Practical tips for articulating data in relatable ways for clients How AI tools like ChatGPT can accelerate content creation Why consistent, fact-driven communication beats media fear-mongering 📌 Chapters 00:00 [https://www.youtube.com/watch?v=YTSEd_fNvcM] – Intro to ResiClub Analytics 03:08 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=188s] – Understanding Housing Market Dynamics 05:50 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=350s] – The Role of Data in Real Estate 08:51 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=531s] – Building Trust Through Data 11:52 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=712s] – Market Trends & Historical Context 14:56 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=896s] – Current Data Points & Predictions 22:02 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=1322s] – Articulating Data for Client Engagement 27:22 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=1642s] – Turning Data Into Relatable Stories 34:33 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=2073s] – Building Trust with Clients 39:02 [https://www.youtube.com/watch?v=YTSEd_fNvcM&t=2342s] – Consistent Content for Connection ResiClub Website: https://www.resiclubanalytics.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEVXX1I1bG1senVPY2JnZXhlcXdoZmtFVWlJUXxBQ3Jtc0tuWERpUkUxNGxXVjMzUHRWNndZNU1iU1A2QnNOZ1MzMmhOTk80N1pFczBoczhCdTQ2UlZMcDZQa2NrYnhOMjM5Xy1IS3hlTW1iUGswRE1nLTk0bzZpUkNGREVhTFlzSTdBaGpMUzllMTVXT2VIMjVGSQ&q=https%3A%2F%2Fwww.resiclubanalytics.com%2F&v=YTSEd_fNvcM] ResiClub Analytics IG:   / resiclubanalytics   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa05iT2F4R2NyMVBCekhBWXVkWU90cGF5VG50d3xBQ3Jtc0tra1BZa1hxMk12aUZxRTJpOEo0amd1SGNzSngxMDJkSkV0TENzUERfa2ZPQVhhcmdCUlBNSTlOeE5XaHhDMEdGVk02UHJPT2NpSW5NOURwTmM5WVhHSjY0cXpEWm9qUVNJQXNsazdHU01wRm9nMzUycw&q=https%3A%2F%2Fwww.instagram.com%2Fresiclubanalytics%2F&v=YTSEd_fNvcM] ResiClub Facebook Page: https://www.facebook.com/profile.php?... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2N5cmFsYUthMXdjaUsteXY5dm9ZZmlBZGdJZ3xBQ3Jtc0tseXJaWmJPNXRYNDR0TEdCdFhWVjc5cUlGTzVTSFNjMnhkalNNOHVKSlhtT0syVnNKNEE0R2Z1emhtSGNiMUM4MzlNdy1GUExiZHhYUzU1V1J6MVlzX3Iwd0R3d3E5UzZKMlpuTEs2bENQVjIxeWZ4OA&q=https%3A%2F%2Fwww.facebook.com%2Fprofile.php%3Fid%3D61566123960786%26ref%3D_xav_ig_profile_page_web&v=YTSEd_fNvcM] 🎙 About Collaborate with Cole Welcome to Collaborate with Cole, the podcast where top-producing real estate agents, loan officers, and industry leaders share their best tactical tips, proven strategies, and behind-the-scenes stories to help you grow your business and live a life you love. Whether you’re here to learn how to attract more clients, close more deals, or build a business that works for your lifestyle, you’ll find real, actionable advice in every episode. 💬 Connect with Cole 📸 Instagram: @collaboratewithcole 🎯 LinkedIn: Cole’s Profile 🌐 Website: www.collaboratewithcole.com [http://www.collaboratewithcole.com]   🔥 Don’t Miss an Episode 📌 Subscribe & turn on the bell so you never miss new strategies from top producers. 👍 Like this episode if it gave you value it helps others find the show. 💬 Drop a comment below and let me know your biggest takeaway. 🎧 Listen Anywhere ▶️ Spotify: https://open.spotify.com/show/3AhOF3q... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdWU3RIdmV3amlZYk1kN2FXbURHYzBtdHh3QXxBQ3Jtc0tuT0c2S094ZU1jdHhic0lUejZMZ3hheVlVcFd5V25ESl96dGVNZUdTVm44Z2h5NTgzT0FqcjV6M0dVQUlHUHVhMlRHYmkwTVpKUkZ2alkxVV9tejdoclpBOVdRM2xWejBMc2xyM3BFTnRXcDRIRnNNcw&q=https%3A%2F%2Fopen.spotify.com%2Fshow%2F3AhOF3qnqOwJkguRaeX3Ra&v=YTSEd_fNvcM] ▶️ Apple Podcasts: https://podcasts.apple.com/us/podcast... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjhvaVlkc3k4OWJZWFR5bnJxVDllUXE2b04xd3xBQ3Jtc0ttdVV0eVM2UGwyYlJpNDNmc2FfRm9yN0tiMDhUZ0E2dm1wMmE1Qm9TenYzLWhzeks5bUQ2VVpBRXRYQWpmZmMycTVBeU16WnY5S1A5MmdzUldVamhLT2RDbWtCUDQyVDRwT2dqVmFrTGxsSkpYX1BfMA&q=https%3A%2F%2Fpodcasts.apple.com%2Fus%2Fpodcast%2Fcollaborate-with-cole-agents-help-agents%2Fid1806399410&v=YTSEd_fNvcM] ▶️ YouTube Podcasts:    / @rcoleh   [https://www.youtube.com/channel/UC0Mc7HSH1ybi6luab2z6v_g/podcasts/podcasts]

Compass Acquires Anywhere: Impact on Agents, Zillow, MLS & the Future of Real Estate

Compass Acquires Anywhere: The Future of Real Estate with Tommy Pistana The real estate world just got rocked. Compass has officially acquired Anywhere Real Estate — and the ripple effects are massive. In this episode of Collaborate with Cole, I sit down with Dallas–Fort Worth superstar Realtor Tommy Pistana of The Pistana Group to unpack what this historic merger means for agents, brokerages, and the future of our industry. What You’ll Learn in This Episode: * How Compass’s acquisition reshapes market dynamics * What it means for non-Compass agents who fear being squeezed out * Whether this move gives Zillow monopoly-like power * Why MLS systems could be on the decline * The truth about Compass’s profitability and growth strategy * Why your personal brand matters more than your brokerage’s name * And how sports loyalty (yes, even our long-suffering Cowboys) mirrors loyalty in real estate Tommy doesn’t hold back — he breaks down misconceptions, shares agent advice, and challenges you to focus on what actually drives your business: client relationships and innovation. 📌 Whether you’re a Compass insider, a skeptical competitor, or an agent just trying to keep up with the disruption — this episode is your roadmap to understanding what’s really at stake.   📌 Chapters 00:00 – The Big Move: Compass Takes Over Anywhere 03:01 – Revolutionizing Real Estate: The Impact of Mergers 06:04 – The Agent's Perspective: Navigating Changes 08:49 – Innovation vs. Tradition: The Future of Real Estate 12:00 – The Role of Technology: Empowering Agents 14:58 – Market Dynamics: Competition & Collaboration 17:56 – The Future of Smaller Brokerages 21:00 – Transparency in the Industry: Real Talk 24:01 – The Bigger Picture: What Lies Ahead 25:47 – The Individual Brand vs. Corporate Identity 32:01 – Compass's Growth Strategy & Market Positioning 39:51 – Agent Advice: Navigating Change 46:54 – Sports Loyalty & Real Estate Loyalty 🎯 Keywords (SEO Optimization) Compass, Anywhere, real estate, mergers, innovation, real estate agents, Zillow, MLS, technology, branding, market share, corporate identity, disruption, agent advice, growth strategy, Compass profitability, sports loyalty   Breaking News: https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage [https://www.realestatenews.com/2025/09/22/compass-to-acquire-anywhere-creating-worlds-largest-brokerage]    Compass: https://www.compass.com/ [https://www.compass.com/]  The Pistana Group @ Compass: https://thepistanagroup.com/ [https://thepistanagroup.com/]  Tommy Pistana IG: https://www.instagram.com/tommypistana/# [https://www.instagram.com/tommypistana/]  Tommy Pistana FB: https://www.facebook.com/tommy.pistana [https://www.facebook.com/tommy.pistana]

5 Messages Agents Should Be Sending to win in Real Estate

Text messaging isn’t just for quick chats—it’s one of the most powerful tools real estate agents can use to generate business, strengthen relationships, and stay top of mind with clients. In this episode of Collaborate with Cole, I sit down with Jimmy Burgess, CEO of BHHS Beach Properties of Florida, to break down how simple text strategies can re-engage leads, nurture your database, and create momentum in your business. From personalized video walkthroughs to neighborhood check-ins and gratitude messages, Jimmy shares tactical ways to turn everyday communication into conversations that lead to closings. If you’ve been looking for a straightforward, actionable way to connect with clients, this episode is your playbook. What You’ll Learn in This Episode: * Why text messaging is a simple but powerful communication tool * How to re-engage old leads and clean your database * Using video walkthroughs to add a personal touch and stand out * Strengthening relationships with neighborhood check-ins * How to share insights that position you as a trusted resource The role of thank-you texts in generating referrals * Why consistency and personalization in communication build momentum 📌 Chapters 00:00 – Transitioning to Text Messaging Strategies 02:51 – Re-engaging the Database with Texts 05:29 – Engaging Cold Leads Effectively 08:27 – Building Momentum with Video Walkthroughs 14:12 – Personal Touch: Driving Through Neighborhoods 16:50 – Sharing Valuable Insights and Listings 22:35 – Expressing Gratitude for Referrals 30:55 – Closing Thoughts 🎯 Keywords (SEO Optimization) real estate, text messaging, client engagement, video walkthroughs, database management, referrals, communication strategies, marketing tips, relationship building, sales techniques   Jimmy Burgess IG Account: https://www.instagram.com/jimmyburgess_/ [https://www.instagram.com/jimmyburgess_/]  Text Your Way to Momentum: 5 Messages Agents Should Be Sending. Grab it here: https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/ [https://coleholmes.lpages.co/5-messages-agents-should-be-sending-to-win-in-real-estate/]

How Top Agents Consistently Close 600 Real Estate Transactions

In this episode of Collaborate with Cole, Cole Holmes sits down with Trey Willard to unpack the truth about success in real estate: it all comes down to taking action. We dive into the Action Economy, accountability, and the daily disciplines that separate top producers from those stuck in the hamster wheel. Trey shares the exact roadmap, mindset shifts, and routines that helped him build massive momentum in real estate — and how you can apply the same principles today. Whether you’re an agent chasing consistency, a team leader looking for scalable systems, or someone who just needs that kick-start of motivation, this episode is a blueprint for productivity, mindset, and results. Key Takeaways * Action is the antidote to stress and anxiety. * Discipline weighs ounces, regret weighs tons. You can choose your hard: being broke or being wealthy. * The world rewards the specific and punishes the vague. * Real estate growth is a math problem: know your numbers and conversions. * Complexity kills, simplicity scales. * The Four Agreements every agent must follow for consistent success. Chapters:  00:00 – Coaching and Technology Services 01:44 – The Importance of Action 04:44 – Understanding Action Economy 07:02 – Setting SMART Goals 09:49 – The Role of Conversations in Real Estate 13:02 – Tracking Metrics for Success 19:03 – Appointment Metrics in Real Estate 21:32 – Power of Belief and Mindset 24:15 – Morning Routines and Daily Habits 34:25 – Why Accountability Matters 41:41 – The Four Disciplines of Execution 49:49 – Understanding the Scoreboard: Metrics & KPIs 55:37 – Scaling a Real Estate Team: Lean vs. Mega Approach 56:35 – The Four Agreements for Agent Productivity 01:04:39 – Choosing Your Hard: Discipline vs. Regret 01:09:37 – Cole Holmes Outro Show Highlights * Roadmap to 24+ Homes a Year → Break down your conversion metrics. * The Gary Keller Formula → Learning + Knowledge = Confidence. * Champion’s Mindset → Weekly accountability + implementation focus. * 4DX Framework → Wildly Important Goals, lead measures, scoreboards, accountability. * The Four Agreements → Show up, report, do the Two, and grow your database. 📌 Keywords: real estate, action economy, accountability, coaching, success, productivity, mindset, sales, personal development, goal setting, real estate podcast, Cole Holmes, Trey Willard   Trey Willard IG Account: https://www.instagram.com/trey.willard/ [https://www.instagram.com/trey.willard/]  Trey Willard Website: https://www.thewgrouprealestate.com/ [https://www.thewgrouprealestate.com/]    The Path -The W Group's 24 Closings Playbook.  - What is the The Path -The W Group's 24 Closings Playbook?  * The 12-Month Roadmap to 24 Closings is built in three phases:  * Phase 1 (Months 1–3) lays the foundation by building the machine—mindset, systems, CRM setup, and your first 50–100 leads—resulting in 1–2 closings; * Phase 2 creates momentum with daily habits and proven systems that drive 3–5 leads per week, setting you up to hit 24+ closings per year.  https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/ [https://coleholmes.lpages.co/the-path-playbook-for-24-annual-closings/]