Communicating Earth
How to communicate complex climate technology like a human being Nathaniel Walters speaks with Lucia Schweigert, Strategic Director at climate tech communications agency Life Size. A former flamenco dancer turned climate communicator, Lucia explains how storytelling, strategy and human psychology shape the adoption of climate technologies. Hear Lucia’s experience of: * Using communications to help climate startups scale to global companies * Translating complex science into messages that human beings can understand * Bridging the gap between climate tech engineers and investors - so stories connect Lucia argues that effective communication isn’t “a nice extra”, it’s essential. Because if climate technologies aren’t understood, invested in, and adopted, they won’t scale fast enough to transform the industries that drive the climate crisis. Connect with Lucia on LinkedIn https://www.linkedin.com/in/luciaschweigert/ [https://www.linkedin.com/in/luciaschweigert/] Life Size https://www.linkedin.com/company/life-size-media [https://www.linkedin.com/company/life-size-media] Recommended book: “How to Feed the World” by Vaclav Smil: https://vaclavsmil.com/book/how-to-feed-the-world/ [https://vaclavsmil.com/book/how-to-feed-the-world/] Additional notes: Life Size: https://lifesizemedia.com/ [https://lifesizemedia.com/] Kempower: https://kempower.com/ [https://kempower.com/] Synhelion: https://synhelion.com [https://synhelion.com] Sustainable Air Fuel (SAF): https://flightfree.co.uk/post/the-trouble-with-saf/ [https://flightfree.co.uk/post/the-trouble-with-saf/] David Attenborough: https://es.wikipedia.org/wiki/David_Attenborough [https://es.wikipedia.org/wiki/David_Attenborough] Nina Harjula: https://www.linkedin.com/in/ninamariaharjula/ [https://www.linkedin.com/in/ninamariaharjula/] Chris Wedding’s Climate CEOs newsletter: https://entrepreneursforimpact.substack.com/about [https://entrepreneursforimpact.substack.com/about] Bloomberg’s Green Daily: https://www.bloomberg.com/account/newsletters/green-daily [https://www.bloomberg.com/account/newsletters/green-daily] Released: 29 April 2026 Run time: 55m Listen on: Spotify | Apple Podcasts | Youtube
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