#1 Positioning

#3 Good Strategy, Bad Strategy

An exploration of strategy with Good Strategy, Bad Strategy [https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239] by Richard Rumelt.

#2 How to Execute Positioning

An exploration of positioning focused on execution with Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It [https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005] by April Dunford.

#1 Positioning

An exploration of positioning with Positioning: The Battle for Your Mind [https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586] by Al Ries and Jack Trout.