How to Measure Medical Education Impact When You Can't Tie It To Revenue With Marney Reid and Erika DeLeon

Voice of Customer Turning Physician Insight Into Action with Marney Reid, Erika DeLeon, Dr. Ira Kirschenbaum, and Dr. A.J. Rush

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity. In this episode, they discuss: · How to build the right mix of surgeons, including why you need both seasoned KOLs and early‑career voices — and even the "haters." · How to structure VOC sessions that actually work — and avoid the common traps companies fall into. · What surgeons really look for when deciding whether to participate and give honest feedback. · How to prepare internally so your team is aligned, focused, and ready to act on insights. · What separates high‑impact VOC sessions from forgettable ones, with real examples from the surgeons.

Why Consultants Fail And How To Fix It With Marney Reid and Erika DeLeon

Join hosts Marney Reid and Erika DeLeon for a conversation on how organizations can get the most out of their consultant partnerships — so every project becomes a win for the company, not a missed opportunity. In this episode, they discuss: * How to set consultants up for success by aligning leadership, defining the problem clearly, and preparing the culture for change. * The five most common reasons consulting engagements fail — and how to avoid each one with intentional planning and communication. * Why internal ownership, capacity, and access to data are essential for turning consultant recommendations into real organizational outcomes. * Practical steps leaders can take before a consultant ever walks in the door to ensure their initiative becomes a win for the company.

The Top Eight Times Traps Sabotaging Your Operations Plan With Marney Reid and Erika Deleon

Join hosts Marney Reid and Erika DeLeon for a deep dive into the leadership challenges that drain momentum and the strategies that transform wasted effort into lasting impact. In this episode, they discuss: * Spotting the hidden "time traps" that quietly derail growth—like chasing too many priorities, messy meetings, or overcomplicated plans—and learn how to recognize them before they stall momentum. * Practical frameworks and tools (EOS Rocks, OKRs, Eisenhower Matrix, Essentialism) that help leaders clarify priorities, protect focus, and simplify execution. * Messaging and branding insights on how to avoid generic, committee-driven communication and instead craft clear, goal‑aligned narratives that resonate with the right audience. * Actionable fixes for leadership habits—from structuring meetings to saying empowered "no's"—that transform wasted cycles into traction, alignment, and accelerated results. Listen to the full episode and explore more at: https://www.youtube.com/@MarneyReidPresents/videos

How to Measure Medical Education Impact When You Can't Tie It To Revenue With Marney Reid and Erika DeLeon

Join hosts Marney Reid and Erika DeLeon for a deep dive into one of healthcare's toughest questions... how do you measure the impact of medical education when you can't tie it directly to revenue? In this episode, they discuss: * Why education is the bridge between innovation and safe application. * How to stay compliant with AdvaMed guidelines while still demonstrating value. * Real-world KPIs for measuring education effectiveness, from behavioral intent and clinical adoption to patient safety outcomes. * The operational structures that protect integrity and maintain independence between education and sales. Because in healthcare, not every return is financial — some are measured in trust, safety, and better outcomes. Listen to the full episode and explore more at: https://www.youtube.com/@MarneyReidPresents/videos

When to Expand Your Bench How Consultants Help Accelerate Growth With Marney Reid and Erika DeLeon

Join hosts Marney Reid and Erika DeLeon for a candid conversation on when to bring in outside expertise — and how to do it effectively. In this episode, they discuss: * When to add fractional or consulting support to expand your team's bandwidth. * How external experts can accelerate strategic initiatives, streamline operations, and refine go-to-market execution. * Real-world examples of hybrid models that helped organizations scale faster and build stronger teams. * Key questions to ask before deciding whether to outsource, hire, or upskill from within. It's not about fixing what's broken — it's about accelerating what's possible. For more episodes: https://www.youtube.com/@MarneyReidPresents/videos [https://www.youtube.com/@MarneyReidPresents/videos]