Content and Community

Meet Users Where They Are - My Chat with Cam Sloan of Hopscotch

59 min · 5 de abr de 2023
Portada del episodio Meet Users Where They Are - My Chat with Cam Sloan of Hopscotch

Descripción

Cam Sloan is passionate about optimizing user onboarding and I loved chatting with him about his tool Hopscotch and how to personalize the user onboarding experience. Get the show notes at ashleyashbee.com/podcast. [ashleyashbee.com/podcast] Sign up to get notified when I launch my course and book at ashleyashbee.com/learn.

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How and Why HubSpot Collaborates with their Superfans: Interview with Christina Garnett

Christina Garnett shares how collaborating with your brand advocates, (who I call superfans -- HubSpot calls theirs HubFans) can help your other users get even more value out of your product and the workflows, community engagement and the events that make it happen.  I had a blast chatting with her about her work as head of community and advocacy for HubSpot and her course for SEMrush on social listening, one of my favourite research strategies in content marketing. I had such a blast chatting with her!  Thank you to my sponsor for this episode, sendcheckit.com [https://sendcheckit.com], a handy email subject line tester. Get the show notes and transcript at ashleyashbee.com/podcast [http://ashleyashbee.com/podcast].

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