Treat Social Like an Actual Content Channel (Because It Is), with Deedi Brown

Jimmy’s Three Glorious Months in Product Marketing

In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer [https://www.superpath.co/blog/what-i-learned-in-my-three-glorious-months-as-a-product-marketer]. Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing sits closer to the money, closer to the team, and closer to the work that gets celebrated internally. Jimmy walks through what surprised him, why product marketers usually earn more, and the lessons content marketers can steal to get more internal pull. Chloe pushes back on where the line between the two roles should sit. Eric has a story about pitching new positioning to a sales team that flat out didn't buy it. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io [https://userp.io], and they'll add five bonus high-authority link placements to your first month on top of your package. * The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back [https://www.superpath.co/blog/3-things-ai-has-changed-about-content-marketing] * Follow Jimmy Daly on LinkedIn [https://www.linkedin.com/in/jimmydaly] * Follow Chloe Thompson on LinkedIn [https://www.linkedin.com/in/chloethompson3] Follow Eric Doty on LinkedIn [https://ca.linkedin.com/in/edoty]

Your Employees Are Your AI Search Strategy with Kaleigh Moore

In this episode, Eric is joined by Kaleigh Moore to talk about her recent post,  [https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential]Your Employees Are Untapped AI Search Potential [https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential]. The company blog sits at the bottom of the LLM trust hierarchy. Third-party mentions sit at the top. Most B2B teams are still pouring budget into the layer LLMs trust least. Kaleigh Moore, a former Forbes journalist who now works full-time on AI search strategy, has a framework for fixing it called the Source Signal Stack. She makes the case that employee subject matter experts on LinkedIn are the most overlooked AEO move available, and that employee advocacy and AEO should be the same program rather than two separate ones. Plus why LinkedIn newsletters might become a real AEO surface. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io [https://userp.io], and they'll add five bonus high-authority link placements to your first month on top of your package. * The central post for the discussion:  [https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential]Your Employees Are Untapped AI Search Potential [https://www.kaleighmoore.com/blog/2026/4/16/employees-are-untapped-ai-search-potential] * Follow  [https://www.linkedin.com/in/kaleighmoore]Kaleigh Moore on LinkedIn [https://www.linkedin.com/in/kaleighmoore] * Follow  [https://ca.linkedin.com/in/edoty]Eric Doty on LinkedIn [https://ca.linkedin.com/in/edoty] * Subscribe to Kaleigh's newsletter,  [https://www.kaleighmoore.com/newsletter]Context Window [https://www.kaleighmoore.com/newsletter] * Visit  [https://www.kaleighmoore.com/]kaleighmoore.com [https://kaleighmoore.com]

Two Community Builders Compare Notes with Milly Tamati

Alex sits down with  [https://www.linkedin.com/in/millytamati/]Milly Tamati [https://www.linkedin.com/in/millytamati/], founder of  [https://generalist.world/]Generalist World [https://generalist.world/], to talk about community building. Less about content, more about building community (with a little behind-the-scenes about where we may be headed with Superpath Pro) Milly lives on a Scottish island with fewer than 200 people and once held the title "Director of Miscellaneous." She built Generalist World on a hunch that magic might happen when generalists got in a room. Alex sat down with her for an in-person recording in New York for her take on what makes communities work, why switching to lifetime memberships was the scariest call she's made, and what Superpath should be doing differently. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io [https://userp.io], and they'll add five bonus high-authority link placements to your first month on top of your package. * Generalist World [https://generalist.world/], Milly’s community * Generalist World podcast [https://pod.link/1814092399] * The weird jobs board [https://generalist.world/jobs/] * Follow Milly Tamati  on LinkedIn [https://www.linkedin.com/in/millytamati/] Follow Alex Hilleary on LinkedIn [https://www.linkedin.com/in/alex-hilleary]

Treat Social Like an Actual Content Channel (Because It Is), with Deedi Brown

This episode is part of The Art of Content series hosted by Rachel Bicha [https://www.linkedin.com/in/rachel-bicha-44080/]. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content [https://theartofcontent.blog/] blog. Today’s guest is Deedi Brown [https://www.linkedin.com/in/dianeboland/] talking about her recent post, Your Social Media Person Belongs on the Content Team [https://theartofcontent.blog/2026/02/03/your-social-media-person-belongs-on-the-content-team/]. Deedi Brown, Head of Content at Bubble, runs a team that includes social media, video, editorial, and product enablement. She also hasn't checked her blog traffic in months. Her argument is simple: social media is a content channel now, not a distribution one. Platforms punish outbound links, audiences don't want to leave, and the old model of chopping a blog post into social captions stopped working a while ago. This conversation gets into what it looks like to actually restructure around that, how to measure when you're not driving everything back to a blog, and why chasing impressions and engagements separately creates perverse incentives for both. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io [https://userp.io], and they'll add five bonus high-authority link placements to your first month on top of your package. * The central post for the discussion: Your Social Media Person Belongs on the Content Team [https://theartofcontent.blog/2026/02/03/your-social-media-person-belongs-on-the-content-team/] * Deedi’s Bookstagram account [https://www.instagram.com/deedireads] * Rachel Karten’s newsletter [https://www.milkkarten.net/] * Follow Rachel Bicha on LinkedIn [https://www.linkedin.com/in/rachel-bicha-44080/] * Follow Deedi Brown on LinkedIn [https://www.linkedin.com/in/dianeboland]

The Budget Mistake Everyone's Making with GEO with Jeremy Moser

This episode is an interview with Jeremy Moser [https://www.linkedin.com/in/jeremyamoser], co-founder of uSERP. Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads against their entire SEO pipeline and making budget decisions based on a comparison that doesn't hold up. About 36% of uSERP's own leads self-report as coming from AI search, and even that number is murky once you factor in all the other touchpoints along the way. This one gets into where that logic breaks down, why cutting SEO to fund GEO tends to backfire when training data refreshes, and where Jeremy thinks content marketers should actually be spending their time right now. This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io [https://userp.io], and they'll add five bonus high-authority link placements to your first month on top of your package. * Jeremy’s LinkedIn post [https://www.linkedin.com/posts/jeremyamoser_i-talk-to-35-new-companies-every-month-about-activity-7444762490506219520-XbEM?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuNC4kBey9N2xjgynRlCOJSk020ETIhKe8] that sparked this discussion * Follow Jeremy Moser on LinkedIn [https://www.linkedin.com/in/jeremyamoser] Follow Alex Hilleary on LinkedIn [https://www.linkedin.com/in/alex-hilleary]