Cool Beans Pod
From Porto to Europe — building a sneaker brand with purpose 👟🇵🇹 On this episode, we sit down with Pedro Maçana, co-founder of Wayz (alongside Daniel Gonçalves), the Portuguese sneaker brand born in 2019 with a bold mission: 100% designed and crafted in Portugal. What started as a crowdfunding campaign on Indiegogo quickly turned into a movement — with their first pairs shipped by the end of 2019 and a physical store opening in Bonfim just months later. 🚀 But this isn’t just about sneakers… Wayz is built on a deeper belief: that brands should take responsibility for people + planet 🌍♻️ Pedro gets real about: 💥 What ethical branding actually means 💥 The role of leather in responsible production 💥 Working with local Portuguese suppliers 💥 Scaling across Portugal → Europe without losing purpose It’s a conversation about building something that lasts — not just products, but impact. 👉 Walk your way. Build your way. Think your way. 🎧 Tap in & explore: 🌐 https://wayzforlife.com/pt/blogs/shoes-your-way [https://wayzforlife.com/pt/blogs/shoes-your-way] 👟 https://wayzforlife.com/ [https://wayzforlife.com/] 📲 https://www.instagram.com/wayzforlife/ [https://www.instagram.com/wayzforlife/] #CoolBeansPodcast #Wayz #EthicalBranding #SustainableFashion #MadeInPortugal
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