#022: How Two Dads Thoughtfully Scaled Yoto Into OneHow Two Dads Thoughtfully Scaled Yoto Into One of the Fastest Growing Kid Tech Brands of the Fastest Growing Kid Tech Brands

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In this Coredump Session, Tyler Hoffman joins us as host and Yoto co-founders Ben Drury and Filip Denker shared how they built one of the fastest-growing brands in kid tech around a simple idea, a screen-free audio player designed for real family life. They discussed how feedback from kids shaped key hardware decisions across multiple generations of devices, and how the team balanced durability, battery life, and connectivity as Yoto scaled globally. The conversation also explored how their approach to device monitoring and updates evolved alongside their growing fleet. Key Takeaways * Yoto built its product around a deliberately constrained experience: no screens, no ads, no microphones, and controls simple enough for a two-year-old to use independently. * The company treated audio content as the core product, combining licensed entertainment, music, podcasts, and interactive experiences to drive long-term engagement. * Early prototypes were built with Raspberry Pi hardware to validate real-world usage quickly before investing in custom production hardware. * Children became the primary usability test group because their behavior immediately exposed friction points and design flaws. * Hardware constraints drove innovation. Limited controls and minimal inputs forced the team to create more intuitive product interactions. * Yoto evolved through multiple hardware generations as real-world family usage exposed challenges around durability, connectivity, and battery performance. * Device observability and fleet monitoring became increasingly important as Yoto scaled globally and needed visibility into issues occurring in the field. * OTA update strategy matured alongside fleet growth, helping the team manage reliability improvements and software iteration remotely. * Regulatory complexity around connected kid devices continues to increase, particularly around cybersecurity and children’s data protections. * Community became a major product advantage, with parents contributing feedback, creating custom content, and shaping future product improvements. ⁠⁠ [https://www.youtube.com/playlist?list=PLvlsTvFKxh1u0gTmkZTj-OiWH3pTJdYDn]Watch this episode on YouTube [ADD Playlist YT Link from here [https://www.youtube.com/watch?v=AHZ6lpETQ00&list=PL7UciYApF5hQ_Xas-IXe44WoMR70PpDiE])⁠⁠ [https://www.youtube.com/playlist?list=PLvlsTvFKxh1u0gTmkZTj-OiWH3pTJdYDn] Follow Memfault * ⁠⁠LinkedIn⁠⁠ [https://www.linkedin.com/company/memfault/] * ⁠⁠Bluesky⁠⁠ [https://bsky.app/profile/memfault.com] * ⁠⁠Twitter⁠⁠ [https://twitter.com/memfault] Other ways to listen: ⁠⁠ [https://podcasts.apple.com/us/podcast/log-out/id1768630796%E2%81%A0]Apple Podcasts [https://podcasts.apple.com/us/podcast/coredump-sessions/id1804647817] iHeartRadio [https://www.iheart.com/podcast/269-coredump-sessions-271043539/]⁠⁠ [https://podcasts.apple.com/us/podcast/log-out/id1768630796%E2%81%A0] ⁠⁠ [https://music.amazon.com/podcasts/b3c258c5-cd4d-4ac3-92cd-de98c9fb359a/log-out%E2%81%A0]Amazon Music [https://music.amazon.com/podcasts/a5a780d4-7f14-4ed8-bda6-dd1aa4e98479/coredump-sessions] GoodPods [https://goodpods.com/podcasts/coredump-sessions-668730] Castbox [https://castbox.fm/vh/6534689] ⁠⁠ [https://music.amazon.com/podcasts/b3c258c5-cd4d-4ac3-92cd-de98c9fb359a/log-out%E2%81%A0] ⁠⁠ [https://www.logoutpod.com/]Visit our website [https://www.nordicsemi.com/]

#021: Hardware at Software Speed: How BootLoop Is Bringing AI to the Bench for Firmware Teams

Summary:In today's Coredump Session, we sit down with Noah Pasek-Nelson and Chris Markus, the co-founders of BootLoop: an AI-powered platform purpose-built for firmware teams. The conversation gets into the real mechanics of how AI actually fits into embedded development workflows, from hardware bring-up and driver generation to hardware-in-the-loop testing and field debugging. Noah and Chris bring hard-won perspective from SpaceX, MIT, and FDA-regulated medical devices, and they don't shy away from the messy questions— hallucination, autonomy, trust, and what it actually takes to close the loop when your runtime is physical hardware. Key Takeaways: * BootLoop is an AI platform built for the entire firmware lifecycle, from hardware bring-up through field debugging, not just code generation. * The two core pillars are hardware understanding (ingesting schematics, data sheets, netlists) and hardware interaction (oscilloscopes, logic analyzers, GDB). * Firmware engineers only spend about 20% of their time writing code. The rest is testing, debugging, and validation, which is where BootLoop focuses. * Agents do their best work in tight feedback loops. BootLoop builds, flashes, and tests on device automatically so the agent can iterate without human intervention. * Hardware understanding eliminates hallucination by grounding the model in your specific chips, register maps, and pin configurations rather than public code averages. * Power optimization is a standout use case: feed in the data sheet, connect a power meter, set a target, and come back to optimized code. * BootLoop supports C, C++, Rust, Zephyr, bare metal, and embedded Linux. HDL and FPGA support is coming. * Sentinel, their field debugging product, automatically kicks off root cause analysis the moment a bug comes in from the field, before an engineer even sits down. * Pricing is a flat fee with unlimited usage, intentionally aligned so the incentive is correct code, not more code. * New chips are supported as fast as you can upload the documentation. There is no supported chips list. Chapters: 00:00 Intro: AI at the Bench for Firmware Teams02:23 What Is BootLoop? Meet the Founders05:18 What Actually Changes Day-to-Day for Firmware Engineers07:13 The Hallucination Problem and How to Solve It in Hardware09:51 From Data Sheet to Flashed Device: A Live Workflow Demo11:20 Oscilloscopes, GDB, and Natural Language: Hardware Interaction Explained13:34 How Much Babysitting Does an AI Agent Actually Need?45:59 Greenfield vs. Brownfield: Where BootLoop Fits Best47:33 Audience Q&A: Business Model, Security, and Supported Chips57:35 Debugging in the Field: Sentinel, MCP, and Root Cause Analysis1:00:04 Closing Thoughts and How to Get a Demo Join the Interrupt Slack [https://interrupt-slack.herokuapp.com/] ⁠⁠ [https://www.youtube.com/playlist?list=PLvlsTvFKxh1u0gTmkZTj-OiWH3pTJdYDn] ⁠⁠ [https://www.youtube.com/playlist?list=PLvlsTvFKxh1u0gTmkZTj-OiWH3pTJdYDn]Watch this episode on YouTube [ADD Playlist YT Link from here [https://www.youtube.com/watch?v=AHZ6lpETQ00&list=PL7UciYApF5hQ_Xas-IXe44WoMR70PpDiE])⁠⁠ [https://www.youtube.com/playlist?list=PLvlsTvFKxh1u0gTmkZTj-OiWH3pTJdYDn] Follow Memfault * ⁠⁠LinkedIn⁠⁠ [https://www.linkedin.com/company/memfault/] * ⁠⁠Bluesky⁠⁠ [https://bsky.app/profile/memfault.com] * ⁠⁠Twitter⁠⁠ [https://twitter.com/memfault] Other ways to listen: ⁠⁠ [https://podcasts.apple.com/us/podcast/log-out/id1768630796%E2%81%A0]Apple Podcasts [https://podcasts.apple.com/us/podcast/coredump-sessions/id1804647817] iHeartRadio [https://www.iheart.com/podcast/269-coredump-sessions-271043539/]⁠⁠ [https://podcasts.apple.com/us/podcast/log-out/id1768630796%E2%81%A0] ⁠⁠ [https://music.amazon.com/podcasts/b3c258c5-cd4d-4ac3-92cd-de98c9fb359a/log-out%E2%81%A0]Amazon Music [https://music.amazon.com/podcasts/a5a780d4-7f14-4ed8-bda6-dd1aa4e98479/coredump-sessions] GoodPods [https://goodpods.com/podcasts/coredump-sessions-668730] Castbox [https://castbox.fm/vh/6534689] ⁠⁠ [https://music.amazon.com/podcasts/b3c258c5-cd4d-4ac3-92cd-de98c9fb359a/log-out%E2%81%A0] ⁠⁠ [https://www.logoutpod.com/]Visit our website [https://www.memfault.com/]

25 de mar de 20261 h 1 min

#022: How Two Dads Thoughtfully Scaled Yoto Into OneHow Two Dads Thoughtfully Scaled Yoto Into One of the Fastest Growing Kid Tech Brands of the Fastest Growing Kid Tech Brands

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