The 4 Key Brand Architecture Methods

How CPG Brands Win at Trade Shows with Shannon Peffley

Trade shows can make or break your brand. The right connections can lead to retail distribution, partnerships, and major growth. In this episode of CPG Brand Builders, Braden sits down with Shannon Peffley, Founder of CPG Xperience, to discuss how emerging consumer brands can maximize trade shows and turn connections into real business opportunities. Through CPG Xperience, Shannon helps brands, retailers, distributors, and service providers connect through curated trade show experiences, networking events, and industry education. In this video, you will learn how to: • Make the right connections at trade shows • Turn networking into long-term business opportunities • Build relationships with retailers and distributors • Stand out in crowded trade show environments • Use events to accelerate brand growth If you are a CPG founder, marketer, or brand leader looking to grow your brand faster, this episode is for you. Like this video if you found it valuable. Subscribe for more CPG growth strategies and marketing insights. Join the CPG Brand Builders community today: https://brandbuilderscpg.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3licDVJcENhc0VxcEVXWTQxSUlYbzFqNi1xUXxBQ3Jtc0tsa3dtZ2ozR2w2WTBoVkdjdXZxT3B2dDR1bXRTNEVKMVJVWko1dDM4VmRoNU9hWnNycGNPcE4zOFV3dG85X3Q4MGlnWHl0c20takxsS3pmY3Mza0VsWWVLRmswUWZLWDhDa21qNFBoZ21uWTZ4SVJQYw&q=https%3A%2F%2Fbrandbuilderscpg.com%2F&v=NwCm6Nc4yow] #CPG [https://www.youtube.com/hashtag/cpg] #TradeShows [https://www.youtube.com/hashtag/tradeshows] #BrandGrowth [https://www.youtube.com/hashtag/brandgrowth] #RetailStrategy [https://www.youtube.com/hashtag/retailstrategy] #MarketingStrategy [https://www.youtube.com/hashtag/marketingstrategy] #ConsumerPackagedGoods [https://www.youtube.com/hashtag/consumerpackagedgoods] #Networking [https://www.youtube.com/hashtag/networking] #CPGBrandBuilders [https://www.youtube.com/hashtag/cpgbrandbuilders]

The Marketing Tactics That Make Food Brands Unstoppable with Nate Douglas

What actually makes food brands win in today’s competitive market? In this episode of CPG Brand Builders, Braden sits down with Nate Douglas, a seasoned food industry leader whose career has been dedicated to building and scaling high-performing food brands. Nate has worked on iconic brands at McCain Foods and Parmalat, bringing deep expertise in consumer behavior, campaign development, and P&L improvement. Today, he helps food brands grow sustainably and compete more effectively in crowded retail environments. Together, Braden and Nate break down what actually drives success in food marketing and what separates winning brands from the rest. In this video, you will learn: • How consumers really shop and make decisions in grocery • What drives high-performing food marketing campaigns • How to align marketing with real business outcomes • Why most food brands struggle to scale effectively • What it takes to build long-term brand success in CPG As Nate puts it, “Marketing shapes the world. I like shaping it in a positive and lasting way.” If you are a food brand founder, marketer, or CPG leader looking to grow smarter, this episode is for you. Like this video if you found it valuable. Subscribe for more CPG growth strategies and marketing insights. Join CPG Brand Builders today: https://brandbuilderscpg.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWQ3Yk5vdXdTOTNsMmtWMXRrMHlfbkNOUzEyZ3xBQ3Jtc0tsUWxQXzFBYThNZUVaYjVuemVDeDA5dnctQnkzSjI2aUc2c1lUbURmdG1CNHBaSjRDOTJneVJXR0hFd21yUVp0SXUzSURaXzVCc2JaUk9yWUc2TmhpSVFZYjlYSGY3S2dManBqRUI1NVloUHd2SHNtVQ&q=https%3A%2F%2Fbrandbuilderscpg.com%2F&v=eX3_q8Irl4c] #CPG [https://www.youtube.com/hashtag/cpg] #FoodMarketing [https://www.youtube.com/hashtag/foodmarketing] #BrandStrategy [https://www.youtube.com/hashtag/brandstrategy] #MarketingStrategy [https://www.youtube.com/hashtag/marketingstrategy] #ConsumerPackagedGoods [https://www.youtube.com/hashtag/consumerpackagedgoods] #FoodBrands [https://www.youtube.com/hashtag/foodbrands] #BusinessGrowth [https://www.youtube.com/hashtag/businessgrowth] #CPGBrandBuilders [https://www.youtube.com/hashtag/cpgbrandbuilders]

The 4 Key Brand Architecture Methods

Most companies are damaging their brand without realizing it. Brand architecture is one of the most important strategic decisions a business can make, yet it is consistently overlooked. The wrong structure creates brand confusion, operational inefficiency, weak positioning, and lost long term value. The right structure creates clarity, scalability, and stronger brand equity. In this episode, Braden breaks down the four core brand architecture models every marketer, consultant, founder, and brand leader should understand: Branded House Sub Brands Endorsed Brands House of Brands You will learn: • How each model impacts growth and scalability • Why poor brand structure creates long term business problems • How acquisitions and product expansion affect architecture decisions • The strategic differences between master brands and portfolio brands • How major companies structure their brands for maximum value If you work in CPG, marketing, consulting, innovation, or brand strategy, this framework is essential. This is strategic brand thinking designed for serious marketers and business leaders. Join our CPG Brand Builders Community: https://brandbuilderscpg.com Subscribe for more content on: Brand Strategy CPG Marketing Shopper Marketing Retail Media Innovation Leadership Business Growth #BrandArchitecture #BrandStrategy #MarketingStrategy #CPG #BrandManagement #Branding #RetailMedia #ShopperMarketing #BusinessStrategy #MarketingLeadership #ConsumerPackagedGoods #BrandEquity #MarketingConsulting #BusinessGrowth #BrandBuilders

How Top CPG Brands Win in Today’s Competitive Market | Sasha Bricel, Nature’s Path Foods

In this episode of CPG Brand Builders, Braden sits down with Sasha Bricel, Director of Marketing Services at Nature’s Path Foods, to discuss what it takes to build and scale purpose-driven CPG brands in today’s competitive and price-sensitive market. Sasha leads advertising, media strategy, social media, creator partnerships, communications, and creative across Nature’s Path Foods’ portfolio of brands, including Nature’s Path, Love Crunch, EnviroKidz, Que Pasa, Love Child Organics, and Anita’s Flour. With previous experience at Tim Hortons, Air Canada, and tentree, Sasha brings a unique combination of agency expertise and in-house leadership to the conversation. In this episode, you will learn: -How to build a brand that stands out in a competitive market -What marketing strategies are working today for CPG brands -How to balance purpose, performance, and profitability -The role of creators, media, and storytelling in driving growth -Common mistakes brands make and how to avoid them This episode is filled with practical insights for CPG marketers, founders, and brand leaders looking to grow and strengthen their brands. Like, subscribe, and share for more conversations with top leaders in the CPG industry. Join the CPG Brand Builders community today: https://brandbuilderscpg.com #CPG #MarketingStrategy #BrandBuilding #ConsumerGoods #CPGMarketing #FoodBrands #MarketingLeadership #BrandStrategy #GrowthMarketing #MarketingInsights

How Whitney Bembenick Drives Revenue Growth in CPG | Sales, Innovation, and Brand Strategy

Braden sits down with Whitney Bembenick, a strategic revenue growth leader with more than 15 years of experience across CPG sales leadership, brand management, and innovation driven go to market strategy. In this episode, Whitney shares how integrating sales, marketing, and innovation creates stronger retailer partnerships, drives category expansion, and builds brands that scale with purpose. You will learn: ✔ How revenue growth strategy impacts long term brand success ✔ The role of innovation in modern CPG growth ✔ How to strengthen retailer relationships ✔ What high performing cross functional teams do differently ✔ How mission, vision, and values support sustainable growth Whether you are building a new CPG brand or scaling an established business, this conversation delivers practical insights on leadership, strategy, and growth in today’s competitive consumer marketplace. Like and subscribe for more conversations with top CPG leaders and brand builders. Join the CPG Brand Builders community today: brandbuilderscpg.com #CPG #RevenueGrowth #BrandStrategy #ConsumerPackagedGoods #RetailStrategy #Innovation #SalesLeadership #BrandManagement #CPGMarketing #BusinessGrowth