CPG Insiders

Everyone’s chasing influencers and TikTok—but there’s one old-school channel quietly crushing it for CPG brands: radio. In this episode, Mark and Justin pull back the curtain on how they’ve used radio to drive explosive in-store sales, cut through media clutter, and dominate overlooked markets with laughably low CPMs. They’re not just talking theory—they break down real campaigns that worked (and why), including how to target truckers with satellite radio, trigger impulse grocery buys on drive-time, and hijack weather reports to sell skin cream. * Why most marketers are dead wrong about radio’s reach * How to geo-target and time-target ads without digital * The art of making radio creative that actually converts * A "vomit or no vomit" campaign that beat Pepto at their own game Want a media edge your competitors aren’t even thinking about? Listen now.

You’re not stuck because you don’t know how to grow. You’re stuck because you don’t know who can help you do it. In this episode, Mark and Justin unpack one of the most powerful mindset shifts for CPG entrepreneurs: the “Who Not How” philosophy popularized by Dan Sullivan. If you’ve been trying to do it all—handle retail, ops, legal, marketing—you’re slowing your brand down. They get real about what happens when you hire the wrong people (especially from big CPG) and how founders sabotage growth by clinging to loyalty instead of capability. You’ll learn: * Why the right “who” beats a mediocre “how” every time * The surprising mistake CPG founders make when hiring from big brands * Why firing a loyal team member might save your company Listen now—and start scaling smarter.

Want your product on store shelves? It’s not as simple as you think. In this episode of CPG Insiders, Dr. Mark Young and Justin Girouard reveal the step-by-step guide for building a bulletproof retail channel strategy. You’ll learn why getting into the wrong store can kill your brand, how to identify the perfect retail partners, and why your first retailer sets the tone for your entire launch. Plus, discover why hope is never a strategy—and what to do instead. * How to map out your ideal retail “dream team” * The surprising costs of launching with regionals vs. nationals * Why retail cadence can make or break your brand * The shelf placement puzzle: where you belong and who you replace Ready to build a channel strategy that wins? Listen now.

The future of CPG is cleaner, leaner, and more honest—and if you're not already preparing for it, you're falling behind. In this landmark 100th episode, Mark and Justin unpack the rising Maha movement (Make America Healthy Again), its momentum in retail, and why it matters right now for every CPG brand. From Kroger’s food-as-medicine strategy to the shift away from artificial ingredients and seed oils, this episode delivers critical insights on the new retail ethos. * What Bobby Kennedy’s HHS leadership means for food, supplements, and personal care * Why major retailers are prioritizing ingredient integrity—and what that means for your shelf space * The consumer awakening that's rewriting the rules for product formulation and packaging This isn’t a trend—it’s a transformation. Listen now to position your brand on the right side of it.

In today’s episode of CPG Insiders, Mark + Justin dive into their personal journeys in the CPG industry. Explore Mark’s early experience in advertising. Discover the importance of passion, purpose, and the impact of capitalism in creating successful products, and how the role of advertising can enhance people’s lives.