6 Your Voice is your Content Strategy

11 Clarity, Data & Multilingual Growth

Fresh off Podcast Movement, I’m unpacking how stepping away from the grind helped me beat burnout, get perspective, and double-down on a strategy that actually moves the needle: serving multilingual audiences with intention. We’ll talk clarity over hustle, trends vs. staying the course, why your story is your strategy, and how to use real data (not vanity metrics) to find market gaps.Chapters00:00 Conference lessons: workflows, PSO, and building bridges with multilingual content05:58 Trends vs. staying the course (and the patience to do it)10:37 Story as strategy: using past experience as your edge12:20 Finding market gaps and reading the right data15:10 Season wrap + homework + how we can work togetherLet's work together: You can book a 1:1 session at ⁠⁠⁠https://www.focusandbloomstudios.com/...My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠⁠⁠My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/...*Some of these are affiliate links in which I may receive a small commission from purchases made.

9 Turning YouTube Views into Business Growth

Want to grow your podcast and business using YouTube? In this episode, I break down how to use YouTube strategically,cnot just for views, but to build an intentional, aligned presence that drives real results. Visibility is key, but it's more important to use YouTube with intention to grow your podcast audience and see business growth. Learn how to turn YouTube visibility into deeper engagement and ultimately, business success. With these video marketing tips, you can get more clients and leads! Timestamps 00:00 Intentional Visibility for Your Podcast 02:49 YouTube as a Business Ecosystem 06:04 YouTube's Role in the Content Funnel 08:51 Minimal Viable Video Strategies 11:46 Optimizing Your YouTube Content 15:08 Measuring Success on YouTube Resources If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFQOVNkNTFPMnRkdW9DQ0xaN19iNGhYRTczZ3xBQ3Jtc0trVkFTRjNFejNULThTdW1PcllFcTNTMDdKZXdFMnk0WVJOWF95UW1HdW5uaWJHOHRZV19wUUZUcG9obG9qUGU2ako3dkZKeF9lRlpxcmVFVl9GZ1l1XzFST05aSktlZFA1Ql91S0xKd3ByWE5Rb2IxUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Fshop%2Fp%2Fcontent-creation-power-hour&v=7_wpSIZAu5o] Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence. Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW94b1hDWll5cDlvbWY3bEV5ZUJCOC1Oclhjd3xBQ3Jtc0tsc3kyTy1udEN3T2JvZlBNQTF6bVBMcHlyTGhRcE9iRFNKa1BNSUJONXROdWtKeVlOb3JnREk3N0ZQczNfZy1kcHZ1Z1ZpeGVPU24wNFhHVmgzMHROazIyMUczVnM0WGNBWlJ0UWhhcmdxQldCempOUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2F%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERvTnZyNlQ1V2VrS1l2ZV94Yi1LQmVIbF92UXxBQ3Jtc0ttX2RmazZwTFhaLTdpVnVUOHZVakpwSTdOaFM0dHh1cUNNQldZNzFUN01EaEhBVUp4bGUyWkk1c1d3MUlzcFA5SlEzaTNteGtnbnpfRG5GVkdvUVdrZXJueXRpUUczcVRQUFplNkpjcmd3UThTZEpMbw&q=https%3A%2F%2Fkit.co%2Ffocusandbloom%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblNneFhpNjBESTJrWUxkMkhmUGNKUHZka3dZZ3xBQ3Jtc0tuR2xUQVJoN0I2TmpQeTMtNkdxdjJTMTZFSkMwZ1RIcGtsNlFNcnp5TWJwSWNxRmtRTjdiLTViQmU2VjRDbzZ0NHc3UmgzTWNHbzRPMVV3dWRZY21ILXlZV3ZlQ1dhWGtPVzQwYTZJVVJwekFKSHhGZw&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Ftoolsandresources%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] *Some of these are affiliate links in which I may receive a small commission from purchases made.

8 When Life Asks You to Slow Down

After the unexpected passing of my father, I share how a forced pause became an opportunity for clarity, self-inquiry, and creative redirection. I talk about the importance of honoring seasons of stillness, the parallels between endurance training and entrepreneurship, and how creators can learn to pause without guilt. Time Stamps: 00:00 Defining the Creative Pause – why stepping back ≠ quitting 02:00 Grief, turning 40 & signing up for a marathon 05:00 Parallels between endurance sports & entrepreneurship (fuel, rest, analytics) 07:30Self-audit prompts to fight content-creator burnout 10:00How to pause without guilt & keep your podcast strategy on track 13:00Final reflections: protecting mental health while scaling your creative business Resources If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠⁠https://www.focusandbloomstudios.com/...⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFQOVNkNTFPMnRkdW9DQ0xaN19iNGhYRTczZ3xBQ3Jtc0trVkFTRjNFejNULThTdW1PcllFcTNTMDdKZXdFMnk0WVJOWF95UW1HdW5uaWJHOHRZV19wUUZUcG9obG9qUGU2ako3dkZKeF9lRlpxcmVFVl9GZ1l1XzFST05aSktlZFA1Ql91S0xKd3ByWE5Rb2IxUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Fshop%2Fp%2Fcontent-creation-power-hour&v=7_wpSIZAu5o] Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence. Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW94b1hDWll5cDlvbWY3bEV5ZUJCOC1Oclhjd3xBQ3Jtc0tsc3kyTy1udEN3T2JvZlBNQTF6bVBMcHlyTGhRcE9iRFNKa1BNSUJONXROdWtKeVlOb3JnREk3N0ZQczNfZy1kcHZ1Z1ZpeGVPU24wNFhHVmgzMHROazIyMUczVnM0WGNBWlJ0UWhhcmdxQldCempOUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2F%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERvTnZyNlQ1V2VrS1l2ZV94Yi1LQmVIbF92UXxBQ3Jtc0ttX2RmazZwTFhaLTdpVnVUOHZVakpwSTdOaFM0dHh1cUNNQldZNzFUN01EaEhBVUp4bGUyWkk1c1d3MUlzcFA5SlEzaTNteGtnbnpfRG5GVkdvUVdrZXJueXRpUUczcVRQUFplNkpjcmd3UThTZEpMbw&q=https%3A%2F%2Fkit.co%2Ffocusandbloom%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblNneFhpNjBESTJrWUxkMkhmUGNKUHZka3dZZ3xBQ3Jtc0tuR2xUQVJoN0I2TmpQeTMtNkdxdjJTMTZFSkMwZ1RIcGtsNlFNcnp5TWJwSWNxRmtRTjdiLTViQmU2VjRDbzZ0NHc3UmgzTWNHbzRPMVV3dWRZY21ILXlZV3ZlQ1dhWGtPVzQwYTZJVVJwekFKSHhGZw&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Ftoolsandresources%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] *Some of these are affiliate links in which I may receive a small commission from purchases made.

7 What Photography Taught Me About Podcasting (and Bidding Farewell to My 30s)

What if you’re not starting from scratch—just starting from experience? As I say goodbye to my 30s, I’ve been thinking a lot about how photography shaped not only my career but my creative mindset. In this special episode, I reflect on what 20 years behind the camera taught me about podcasting—and why that foundation still supports everything I create today. Whether you're pivoting creatively, embracing a new medium, or wondering if your past skills still matter… this episode is for you. Spoiler: They do. Time Stamps: 00:00 Reflecting on a Creative Journey 03:05 Lessons from Photography to Podcasting 05:59 Embracing Imperfection in Creation 09:10 Understanding Your Audience 11:59 The Evolution of Creative Goals 15:08 Crafting Consistency Over Frequency 18:01 Building on Past Experiences If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at ⁠https://www.focusandbloomstudios.com/...⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFQOVNkNTFPMnRkdW9DQ0xaN19iNGhYRTczZ3xBQ3Jtc0trVkFTRjNFejNULThTdW1PcllFcTNTMDdKZXdFMnk0WVJOWF95UW1HdW5uaWJHOHRZV19wUUZUcG9obG9qUGU2ako3dkZKeF9lRlpxcmVFVl9GZ1l1XzFST05aSktlZFA1Ql91S0xKd3ByWE5Rb2IxUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Fshop%2Fp%2Fcontent-creation-power-hour&v=7_wpSIZAu5o] Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence. Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW94b1hDWll5cDlvbWY3bEV5ZUJCOC1Oclhjd3xBQ3Jtc0tsc3kyTy1udEN3T2JvZlBNQTF6bVBMcHlyTGhRcE9iRFNKa1BNSUJONXROdWtKeVlOb3JnREk3N0ZQczNfZy1kcHZ1Z1ZpeGVPU24wNFhHVmgzMHROazIyMUczVnM0WGNBWlJ0UWhhcmdxQldCempOUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2F%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERvTnZyNlQ1V2VrS1l2ZV94Yi1LQmVIbF92UXxBQ3Jtc0ttX2RmazZwTFhaLTdpVnVUOHZVakpwSTdOaFM0dHh1cUNNQldZNzFUN01EaEhBVUp4bGUyWkk1c1d3MUlzcFA5SlEzaTNteGtnbnpfRG5GVkdvUVdrZXJueXRpUUczcVRQUFplNkpjcmd3UThTZEpMbw&q=https%3A%2F%2Fkit.co%2Ffocusandbloom%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠⁠https://www.focusandbloomstudios.com/...⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblNneFhpNjBESTJrWUxkMkhmUGNKUHZka3dZZ3xBQ3Jtc0tuR2xUQVJoN0I2TmpQeTMtNkdxdjJTMTZFSkMwZ1RIcGtsNlFNcnp5TWJwSWNxRmtRTjdiLTViQmU2VjRDbzZ0NHc3UmgzTWNHbzRPMVV3dWRZY21ILXlZV3ZlQ1dhWGtPVzQwYTZJVVJwekFKSHhGZw&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Ftoolsandresources%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] *Some of these are affiliate links in which I may receive a small commission from purchases made.

6 Your Voice is your Content Strategy

Your voice is more than sound—it's your creative strategy.In this episode of Creative Made, I’m sharing how to harness your voice as your most powerful content tool. Whether you’re podcasting, creating Reels, or building a YouTube presence, your voice shapes how you create, connect, and convert. 00:00 [https://www.youtube.com/watch?v=7_wpSIZAu5o] - Intro - Your Voice is More Than a Sound 00:19 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=19s] - Create with Authenticity 03:19 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=199s] - Define Your Voice Anchors 04:37 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=277s] - Use Your Voice to Connect Across Platforms 09:30 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=570s] - Create With Intention, Not Just Hustle 12:21 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=741s] - Use Your Voice for Strategic Conversion 14:50 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=890s] - Nurture Relationships After the Sale 15:07 [https://www.youtube.com/watch?v=7_wpSIZAu5o&t=907s] - Your Voice is Your Strategy If you're ready to rethink your content strategy and build something that actually works for your business, let’s connect. You can book a 1:1 session at https://www.focusandbloomstudios.com/... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWFQOVNkNTFPMnRkdW9DQ0xaN19iNGhYRTczZ3xBQ3Jtc0trVkFTRjNFejNULThTdW1PcllFcTNTMDdKZXdFMnk0WVJOWF95UW1HdW5uaWJHOHRZV19wUUZUcG9obG9qUGU2ako3dkZKeF9lRlpxcmVFVl9GZ1l1XzFST05aSktlZFA1Ql91S0xKd3ByWE5Rb2IxUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Fshop%2Fp%2Fcontent-creation-power-hour&v=7_wpSIZAu5o] Hola, I’m Yesenia. I’m a photographer turned Video Podcast Strategist and coach. I help coaches, educators, and creative service-based business owners, how to create strategic content marketing that makes sense to you, so they can amplify their influence. Learn more about Focus and Bloom Studios's Podcast Launch and Strategy Services:⁠⁠⁠https://www.focusandbloomstudios.com/⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW94b1hDWll5cDlvbWY3bEV5ZUJCOC1Oclhjd3xBQ3Jtc0tsc3kyTy1udEN3T2JvZlBNQTF6bVBMcHlyTGhRcE9iRFNKa1BNSUJONXROdWtKeVlOb3JnREk3N0ZQczNfZy1kcHZ1Z1ZpeGVPU24wNFhHVmgzMHROazIyMUczVnM0WGNBWlJ0UWhhcmdxQldCempOUQ&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2F%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Podcast, Video, and Photo Gear for Content Creation*⁠⁠⁠https://kit.co/focusandbloom⁠⁠⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERvTnZyNlQ1V2VrS1l2ZV94Yi1LQmVIbF92UXxBQ3Jtc0ttX2RmazZwTFhaLTdpVnVUOHZVakpwSTdOaFM0dHh1cUNNQldZNzFUN01EaEhBVUp4bGUyWkk1c1d3MUlzcFA5SlEzaTNteGtnbnpfRG5GVkdvUVdrZXJueXRpUUczcVRQUFplNkpjcmd3UThTZEpMbw&q=https%3A%2F%2Fkit.co%2Ffocusandbloom%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] My Favorite Tools & Resources for Entrepreneurs*⁠⁠⁠https://www.focusandbloomstudios.com/... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblNneFhpNjBESTJrWUxkMkhmUGNKUHZka3dZZ3xBQ3Jtc0tuR2xUQVJoN0I2TmpQeTMtNkdxdjJTMTZFSkMwZ1RIcGtsNlFNcnp5TWJwSWNxRmtRTjdiLTViQmU2VjRDbzZ0NHc3UmgzTWNHbzRPMVV3dWRZY21ILXlZV3ZlQ1dhWGtPVzQwYTZJVVJwekFKSHhGZw&q=https%3A%2F%2Fwww.focusandbloomstudios.com%2Ftoolsandresources%E2%81%A0%E2%81%A0%E2%81%A0&v=7_wpSIZAu5o] *Some of these are affiliate links in which I may receive a small commission from purchases made.