Ep 3 - What is 'Positioning' in Marketing

What is this podcast about?

Trailer for the podcast!

What is Corporate Communication. The Creative Strategy Classroom Podcast

We discuss the vast field of corporate communication and look at its role in a company's communication setup. Topics in the podcast: understanding corporate and communication, difference b/w marketing and corporate communication, functions of corporate communication department in a company, a little bit of history of the field, and a little bit about career options.

Ep 4 What is advertising? In simple words. Creative Strategy Classroom Podcast.

We take a brief look into the definitions, functions, purposes, scope, history, and future of advertising. We also look into how advertising works on people's minds. Advice on skills to cultivate and books to read for the aspiring advertising professional.

Ep 3 - What is 'Positioning' in Marketing

Definitions positioning in simple words. Analysis of positioning statements of six of India's leading toothpaste brands in 2021.

Ep 2 - What is a brand? Definitions and Examples In Simple Words

'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of the word 'brand' and how it has taken on new meanings. Examples are included.