Creatives Off The Clock
In this episode, I sit down with Joy Espinosa, the amazing founder and creator behind the inspiring brand I Choose Joy. Joy shares her deeply personal story of how she turned to creativity and design as a way to heal and cope with some heavy mental health and medical challenges. We dive into Joy's journey, where she opens up about dealing with intense pain and intrusive thoughts, and how starting ichoosejoy.co [https://ichoosejoy.co/] became her lifeline—helping her rediscover joy, passion, and purpose. We get real about the challenges of balancing business goals with personal well-being and Joy talks about her vision for building a supportive, uplifting community around her brand. She also shares some powerful advice for anyone struggling to find joy in tough times, like curating what you see on social media, practicing self-care, and noticing the beauty and humanity in the world around us. We chat about her evolving perspective on creativity, the role music has played in her life, and her mission to inspire others through her vibrant, joy-filled designs. Check out the links below to connect with Joy and explore her work: * Joy’s website: https://ichoosejoy.co/ [https://ichoosejoy.co/] * Find Joy on Instagram: https://www.instagram.com/ichoosejoy.co/ [https://www.instagram.com/ichoosejoy.co/] * Find Joy on TikTok: https://www.tiktok.com/@ichoosejoy.co [https://www.tiktok.com/@ichoosejoy.co] * The joy I’m wearing (aka the Retro Sweatshirt): https://ichoosejoy.co/products/its-all-about-joy-rock-retro-1 [https://ichoosejoy.co/products/its-all-about-joy-rock-retro-1] * Music Joy Loves: - Royal Blood: https://www.royalbloodband.com/ [https://www.royalbloodband.com/]- Pretty Lights: https://prettylightsmusic.com [https://prettylightsmusic.com/] About Joy: Joy Espinosa (she/hers) is the founder, creator, and designer behind I Choose Joy, an apparel brand launched in 2024 in Denver. After facing significant mental and physical health challenges, Joy created the brand to rediscover happiness and promote mental well-being. Each piece is crafted with care, using ethically grown U.S. cotton to ensure comfort and durability. Through her designs, she aims to spread positivity and remind others to embrace joy in their lives. Find Joy everywhere online with the handle @ichoosejoy.co.
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