CreatorCEO
Meet Yattlukis! She’s a Malaysian illustrator and visual storyteller known for her dreamy pastel palette, heartfelt Raya illustrations and culturally rich storytelling. What started as sharing artwork online during the MCO slowly grew into a distinctive brand loved for its softness, warmth and emotional connection.Yatt opens up about imposter syndrome, staying consistent as an artist and why human art still matters in the age of AI. She also shares how she balances commercial collaborations with cultural authenticity and how her signature style helped her land major brand projects including Secret Recipe. In this episode, she shares: ✔️ What AI can help with and what it can never replace ✔️ How culture, memory and storytelling make art ✔️ How she balances art, motherhood and creative burnout — ⏱️ Timestamps: 00:26 Intro00:26 The Artist Who Made Raya Packets Feel Like Collectibles01:47 How MCO Unexpectedly Gave Birth to Yad Lukis02:13 The Story Behind Her Dreamy Pastel Art Style02:24 Culture or Commerce?03:14 The Career-Changing Project That Put Her on the Map06:21 Why Cultural Details Matter in Every Illustration06:58 The Mindset Shift 07:45 What She Does When Burnout Hits Hard08:43 Her Honest Thoughts on AI09:06 Being a Public Creative Without Losing Yourself09:42 Real Advice for Artists Who Want Clients11:29 Pricing, Growth & The Dangerous Side 13:22 What AI Can’t Copy 14:41 Ending ◽️ Follow STIVE ◽️ IG: https://www.instagram.com/stive.asia.official/ FB: https://www.facebook.com/StiveAsiaOfficial Spotify : https://open.spotify.com/show/1MHTvSU ◽️ Follow Yattlukis ◽️ IG : https://www.instagram.com/yattlukis/ Website : Yattlukis Website ◽️ Follow Founder of Stive Asia - Jeff Fan ◽️ IG: https://www.instagram.com/jeff.beinspired/ TikTok : / jfan.25 Stive Asia Official Site - www.stive.asia
23 episodios
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