From CRO to AXO: Adapting to AI in Digital Marketing

Are we creating AI solutions or just chasing problems?

Are we creating AI solutions or just chasing problems? 🤔 It feels like everyone is jumping on the AI bandwagon. Heck, that is what this weeks Space Academy event is all about! But let's also acknowledge that many of us are sometimes simply looking for problems to fit the solutions we’ve created, rather than solving real issues... 😳 Research suggests that this year, 60% of companies investing in AI will abandon most of their projects due to inadequate foundations and guardrails. We're in an age of exploration, trying to optimize what we have, yet many are left with a closet of abandoned AI ideas (I know I have....). In this CRO.CAFE Podcast [https://www.linkedin.com/preload/#] episode, Juliana J. [https://www.linkedin.com/preload/#] and I explore the current state of AI experimentation, the common challenges organizations encounter, and how to build a robust framework for successful AI deployment. She will be MCing this weeks Space Academy event (organized by Experimentation Elite [https://www.linkedin.com/preload/#])

From CRO to AXO: Adapting to AI in Digital Marketing

Discover how AI is transforming online experiences. Learn about the implications for industries and what it means for digital marketing strategies. ## About Sani Sani is a well-recognized name in the field of web optimization, boasting over 15 years of experience. He is the host of the NoHacks podcast, where he delves into various topics surrounding web technologies and digital marketing. With a keen eye on the future, Sani is also one of the organizers of the Future of Experimentation conference, where he shares his expertise on AI and its applications in experimentation. ## The Shift from CRO to AXO In our conversation, Sani highlighted a significant shift from Conversion Rate Optimization (CRO) to what he refers to as AI-Driven Experience Optimization (AXO). This new paradigm emphasizes the importance of understanding that the next million visitors to your website may not be human. Instead, they could be AI systems designed to interact with your platform.   ## Key Takeaways - Understanding the shift from CRO to AXO is essential for marketers today.   - AI can significantly enhance personalization, automate interactions, and provide predictive insights.   - Collaboration between AI and human resources is key to optimizing workflows and achieving better results. ## Links * https://slobodanmanic.com/ * https://www.nohackspod.com/ * https://experimentationelite.com/

AI's Impact on Customer Relationships

Summary In this conversation, Jim Sterne discusses the evolving landscape of digital analytics and the impact of AI on customer relationships and the role of analysts. He emphasizes the importance of understanding context in AI interactions, the shift of analysts from report generators to certifiers of systems, and the need for new skills in a rapidly changing environment. The discussion also touches on the challenges of maintaining entry-level positions in the face of advancing technology and the necessity for analysts to become trusted advisors within their organizations. Get your Space Academy tickets: https://experimentationelite.com/ 00:00 Introduction to AI and Customer Relationships 08:29 The Role of Analysts in the Age of AI 13:11 Navigating the Future of Entry-Level Positions 17:59 The Transition of Skills in a Rapidly Changing Landscape Links mentioned in the episode: * Jim Sterne: https://www.linkedin.com/in/jimsterne/ * targeting.com: https://www.targeting.com/ * Coastal Intelligence: https://www.coastalintelligence.ai/ * The New Science of Customer Relationships: https://www.amazon.com/Science-Customer-Relationships-One-One/dp/1394319541 * Newsletter "Full Sterne Ahead": https://www.linkedin.com/newsletters/full-sterne-ahead/

n8n and small AI models

CRO.CAFE Podcast [https://www.linkedin.com/feed/#] revival? 🤯  In a mini-series preparing for the Experimentation Elite [https://www.linkedin.com/feed/#] Space Academy event (May 6/7 in London, see https://experimentationelite.com/). I'm interviewing some of the speakers at the event, starting with Iqbal Ali [https://www.linkedin.com/feed/#]. Besides creating cartoons (https://iqbalacomics.com/tech-bro-tales/), Iqbal is consulting on and building with AI a lot, specifically with the AI text analysis tool Ressada (https://ressada.com/) and on May 6th he will run the workshop on using n8n [https://www.linkedin.com/feed/#] and user small LLMs to make it fly. He also pointed me to DSPy (https://dspy.ai/) and MCPo (https://github.com/open-webui/mcpo) two very usefull tools to increase the reliability of your AI workflows. Worth exploring if you're tired of prompt engineering 😅  Iqbal will run the Space Academy workshop together with Slobodan Manić [https://www.linkedin.com/feed/#] and they will cover:  - Integrating AI into existing workflows without overcomplicating things  - Building efficient pipelines that minimize errors  - Practical experimentation with different models   If you're a CRO specialist, frontend developer or data professional looking to actually ship AI workflows, join the event!  Registration is still available at https://experimentationelite.com/ Shownotes: * Karen Hau empire of AI - https://karendhao.com/ * DSPy framework - https://dspy.ai/ * MCPo - https://github.com/open-webui/mcpo * Tech Bro Tales - (https://iqbalacomics.com/tech-bro-tales/) * Ressada: Unlock hidden insights from user feedback - https://ressada.com/ * Iqbal Ali: https://www.linkedin.com/in/iqbalhussainali/

Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf  * (00:00) - Welcome Back to CRO.CAFE * (00:20) - Upcoming Growth Marketing Summit * (01:01) - Origins of the Conversion Summit * (03:30) - Evolution of the Event's Name * (11:21) - Importance of In-Person Networking * (14:32) - Preparing for the Event * (18:15) - Final Thoughts and Farewell