CrossEngage | Create Unique Moments

Diese Folge unseres Podcasts entstand im Rahmen eines Live-Interviews zum Thema Markenaufbau bei D2C-Brands. Die AlphaPet Ventures GmbH steht für die Digitalisierung des Heimtiermarktes sowie den erfolgreichen Markenaufbau und Multi-Channel-Vertrieb von Premium-Tiernahrung durch ihre E-Commerce-Tochterunternehmen pets Premium und Hundeland sowie der Vertriebsplattform Premium Pet Products. Diese haben sich in Deutschland erfolgreich als führende digitale Multi-Brand-Plattformen im Heimtierbereich etabliert. Durch die E-Commerce-Herkunft und das digitale Know-how hat die AlphaPet Ventures eine starke Kompetenz im digitalen Markenaufbau entwickelt und mit einem wertebasierten Marketingansatz kombiniert, der eine digitale Vermarktung von Premium-Marken über die eigenen digitalen Vertriebsplattformen und darüber hinaus ermöglicht. In diesem Webinar erläutern Jochen Missel, Co-CEO von Alphapet Ventures und Dr. Markus Wübben, Co-CEO und CDO bei CrossEngage, wie sich der digitale Markenaufbau entwickelt hat und wohin die Journey gehen wird. Außerdem diskutieren sie, inwiefern Plattformen wie eine Customer-Data-Plattform (CDP) und eine Customer-Prediction-Plattform (CPP) dabei helfen können. https://www.crossengage.io/category/podcasts/

CRM stands for “Customer Relationship Management”, so why is so much CRM focused on short-term revenue increase? Krzysztof Szymanski, CRM lead for global tour providers GetYourGuide, thinks CRM managers are getting things wrong by treating customer relations as short-term flings rather than long-term relationships. Relationship building requires data, creativity, and consistent brand vision and voice. Today’s CRM managers have unparalleled access to customer data, however, by not prioritizing creative data activation as part of a consistent long-term brand vision they aren’t retaining their customers as well as they could be. Don't miss your chance to hear and see more of Krzysztof Szymanski at the Heroes of CRM Conference 2020 (https://www.heroesofcrm.com), Germany's largest CRM conference, on March 20 in Berlin. Don't miss your chance to grab a ticket. Using the code HERO2020, you get 25% off until the end of February. https://www.crossengage.io/11-krzysztof-szymanski-crm-lead-getyourguide/

Adapting your marketing and CRM approach to the modern standard is not a simple process. Quick-fix marketing and CRM solutions are a helpful technology, but need to be wary not to implement a promising solution whilst leaving strategy and organization untouched. Nils Weber, managing director at the digital integration company NEXUS, is an expert we were delighted to consult. He is as interested in the topic of digital transformation as he is experienced in the field. https://www.crossengage.io/10-nils-weber-founder-and-managing-director-nexus/

In the platform and attention economy, where platforms monopolize direct customer access and a customer's attention has become a valuable resource, retention is more important than ever. Paul Schwarzenholz, co-founder of the NPS-driven customer experience platform zenloop, has customer loyalty and churn prevention as his area of expertise. Before founding zenloop, Paul co-founded beauty and perfume company Flaconi and he continues to be a business angel and advisor for over fifteen startups. Now, he and the rest of the zenloop team are bringing businesses a better understanding of how their customers think and feel about their products and services. That understanding is very important for customer retention. Retention is one of today's most vital topics for marketers, making our talk with Paul invaluable for anyone looking to retain their customers and improve their margins. https://www.crossengage.io/podcast-9-paul-schwarzenholz-zenloop/

Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket Internet, he developed a solution for multichannel campaign management which was used by more than 70 companies in 20 countries. Markus was customer management director at EPIC companies as well as head of industry promotions at Arvato/Bertelsmann. In this episode, he shares his take on customer-centric and data-driven CRM and marketing. In this context, he also talks about his motivation to found CrossEngage and what he sees as the most promising trends and channels—like WhatsApp and chatbots. www.crossengage.io/podcast-8-dr-markus-wuebben/