EP#31-Varraco Coffee & Roasters-How Filipino Single Origin Coffee Became A Coachella Valley Hit

EP#32-Marketing That Makes You Unmissable-How David Rios Turned Attention Into Opportunity

Send us Fan Mail [https://www.buzzsprout.com/2318950/fan_mail/new] A pink billboard with nothing but a face and a name sounds reckless until it turns into TV, brand partnerships, and a thriving Palm Springs business. We’re joined by David Rios, a real estate entrepreneur and interior designer known for bold vacation rental design, high impact marketing, and building experiences that feel like boutique hotels. He walks us through the exact mindset behind spending on visibility, keeping your branding consistent for years, and using social media to stay top of mind without feeling fake. We also dig into the work that happens when the cameras aren’t rolling: learning the fundamentals of design, getting comfortable selling, and stacking multiple income streams so you’re not exposed when the market shifts. David shares how the 2008 crash forced a reset, why creative financing can keep deals alive, and what it really takes to flip properties that stand out in a crowded market like the Coachella Valley. Then the story gets personal and intense. David opens up about building and running his own Palm Springs hotel, The Velvet Rope, and the operational reality of hospitality, staffing, and protecting a luxury guest experience. He also recounts the aftermath of a nearby bombing that caused major damage, created insurance and lender chaos, and tested every ounce of resilience he had. If you care about entrepreneurship, personal branding, Palm Springs real estate, interior design, or hospitality business strategy, this conversation is packed with practical lessons you can use right now. Subscribe, share this with a friend building something, and leave a review with your biggest takeaway.

EP#31-Varraco Coffee & Roasters-How Filipino Single Origin Coffee Became A Coachella Valley Hit

Send us Fan Mail [https://www.buzzsprout.com/2318950/fan_mail/new] A bag of “too strong” coffee turns into a business idea that refuses to quit. We’re sitting down with Rochelle De Villa, Joel Lozano, and TJ Jacinto, the founders behind Varraco Coffee & Roasters , one of the most talked-about coffee shops in Palm Desert and the wider Coachella Valley. Their story starts as college friends in the Philippines, then stretches across migration, new careers, and a big question: why is Filipino coffee so hard to find in the United States when it tastes this good? We dig into the real work behind specialty coffee, not the highlight reel. They share how importing Philippine coffee actually happens, from documentation and FDA licensing to finding the right partners and learning through trial and error. We also get into what makes Varraco’s approach different: single origin focus, dialing espresso every day for consistent extraction, and building drinks and food that feel original. TJ breaks down the thinking behind rotating chef specials, better ingredients, and recipes that keep evolving week after week. Then we zoom out to the bigger why: community. Varraco becomes a destination by hosting car meets, motorcycle Sundays, and niche gatherings that turn strangers into regulars. It’s a modern coffee brand rooted in Filipino hospitality, direct trade sourcing, and the simple discipline of showing up, even when growth gets messy. If you care about entrepreneurship, coffee roasting, branding, or building a local business that people rally around, this conversation delivers. Subscribe for more founder stories, share this with a friend who loves great coffee, and leave a review so more people can find the show.

EP#30-How Oasis Magazine Champions Palm Springs Small Businesses

Send us Fan Mail [https://www.buzzsprout.com/2318950/fan_mail/new] A glossy print magazine in 1,500+ Palm Springs hotel rooms. A half-hour TV pilot with a full crew. A bright pink Rolls-Royce named Mr. Pink turning heads on the street. That’s not a gimmick, it’s a strategy. We sit down with Matthew Mitchell and Wiley Snedeker, the founders behind Oasis Magazine and Victory Creative Agency, to unpack how they’re building modern local media in the Coachella Valley. Matthew shares the creative journey that runs through makeup, photography, production, and constant reinvention after industry-wide shocks. Wiley breaks down the unglamorous side that makes the glamour possible: accounting, CPA work, fractional CFO support, and the systems that keep a fast-moving brand from spinning out. We get specific about what makes Oasis Magazine different: a BFF-style voice, a focus on celebrating small businesses (including LGBTQ+ owned, women-owned, and minority-owned businesses), and a refusal to treat everything like a “best of” contest. Then we dig into the big question for entrepreneurs and marketers: why go all-in on print in a TikTok world? Their answer centers on attention, tangibility, and meeting travelers at the exact moment they want to discover what to do next. Finally, we talk Oasis Live, their magazine-format travel and lifestyle show, and the decision to raise production value to a Hollywood standard so the story can reach beyond a local audience. If you care about entrepreneurship, small business marketing, local advertising, and building real community through media, this conversation delivers a playbook. Subscribe, share this with a local business owner, and leave a review with your favorite hidden gem in the valley.

EP#29-From Podcast to NBC-How Jose Esparza Built A Coachella Valley Media Brand

Send us Fan Mail [https://www.buzzsprout.com/2318950/fan_mail/new] A heartbreak, a desert move, and a willingness to try again can turn into something much bigger than a side project. We sit down with Jose Esparza, founder and host of The New Mindset of the Coachella Valley, to unpack how he rebuilt his life in the valley and kept iterating until his podcast finally clicked, then grew into an NBC Palm Springs TV show. We get specific about the craft: how to start a podcast on a budget, why beginning with simple audio beats waiting for perfect gear, and how consistency and curiosity outwork expensive equipment. Jose shares how he designs a brand that pops without gatekeeping, why he’d rather make content that feels like a real conversation, and how learning new tools (even the ones you once thought looked “stupid”) can level up your production fast. If you care about video podcasting, podcast SEO, and building a local audience, this is a practical blueprint with a Coachella Valley edge. Jose also opens up about filming on location so entrepreneurs and small businesses get real visibility, plus the bigger vision: community-centered projects that range from a local reality dating concept to policy-first debates that focus on answers instead of cheap shots. We close with where to watch and stream his show, and the advice he’d give anyone trying to go from “just starting” to something that actually lasts. Subscribe, share this with a friend building something, and leave a review with the most useful takeaway you heard.

EP#28-A New York Times Bestselling Author Explains How Trauma Became A Career

Send us Fan Mail [https://www.buzzsprout.com/2318950/fan_mail/new] Something wild happens when you stop treating your instincts like a soft suggestion and start treating them like real information. We sit down with Allie Kingsley Baker, a New York Times bestselling author, co-writer, and Coachella Valley entrepreneur, and her story moves fast: Los Angeles gets unsafe during the pandemic, a “we’re just going for a drive” day ends in La Quinta, and suddenly a new life starts taking shape in the desert. We dig into the writing side first, including what people get wrong about ghostwriting vs co-writing, how one project can snowball into a career, and what it’s like collaborating with high-profile names while still protecting your own creative voice. Allie also shares the part most people leave out: chasing a dream job in the art world, getting burned by a toxic boss, and using writing to process the experience until it becomes a publishable book and a turning point. Then we get real about small business in Palm Springs and the Coachella Valley: why she built Art Major Studio to give families a place to create without the mess at home, how an hourly “drop in and make anything” model works, and what opening an Italian restaurant teaches you about staffing, margins, stress, and risk. If you’re into entrepreneurship, local business, creative careers, or practical leadership lessons, you’ll leave with a sharper filter for choosing the right opportunities. Subscribe, share this with a friend who’s building something, leave a review, and tell us: when was the last time your gut was right?