Cyberly

How the FreightWaves Content Machine Operates

In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Show Links: * Connect with Tim Dooner on Twitter [http://twitter.com/timothydooner], Linkedin [https://www.linkedin.com/in/timothydooner/], and Tiktok [https://www.tiktok.com/@timothydooner]. * Register for Freightwaves F3 Conference [https://live.freightwaves.com/f3-future-of-freight-festival] * Register for TMSA’s tour of JAXPORT [https://info.tmsatoday.org/tmsa-networking-event-jaxport-tour] Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify [https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY] and Apple [https://podcasts.apple.com/us/podcast/cyberly/id1561003878] while catching the video replays of all 60+ episodes on FreightWaves TV. * Connect with Blythe via her website [http://digitaldispatch.io] or on Linkedin [https://www.linkedin.com/in/blythebrum/], YouTube [https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g], and TikTok [https://www.tiktok.com/@everythingislogistics] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Bootstrapper’s Guide to Logistics Story

It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Show Links: * Connect with Nate Shutes on Twitter [https://twitter.com/LogisticsTwit]and Linkedin [https://www.linkedin.com/in/nate-shutes-logisticstwit/] * Follow/subscribe to The Bootstrapper’s Guide to Logistics on Apple [https://podcasts.apple.com/us/podcast/the-bootstrappers-guide-to-logistics/id1605802343] * Register for Freightwaves F3 Conference [https://live.freightwaves.com/f3-future-of-freight-festival] * Register for TMSA’s tour of JAXPORT [https://info.tmsatoday.org/tmsa-networking-event-jaxport-tour] Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify [https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY] and Apple [https://podcasts.apple.com/us/podcast/cyberly/id1561003878] while catching the video replays on FreightWaves TV. * Connect with Blythe via her website [http://digitaldispatch.io] or on Linkedin [https://www.linkedin.com/in/blythebrum/], YouTube [https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g], and TikTok [https://www.tiktok.com/@everythingislogistics] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Creating Sales-Driven Content in Freight

If you’ve watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I’m happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today’s show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing. Show Links: * Connect with Margo Waldie on Linkedin [https://www.linkedin.com/in/margosales101/] * Follow the Cargo Margo show on Linkedin [https://www.linkedin.com/showcase/cargo-margo/] * Register for Freightwaves F3 Conference [https://live.freightwaves.com/f3-future-of-freight-festival] * Register for TMSA’s tour of JAXPORT [https://info.tmsatoday.org/tmsa-networking-event-jaxport-tour] Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify [https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY] and Apple [https://podcasts.apple.com/us/podcast/cyberly/id1561003878] while catching the video replays on FreightWaves TV. Connect with Blythe via her website [http://digitaldispatch.io]or on Linkedin [https://www.linkedin.com/in/blythebrum/], YouTube [https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g], and TikTok. [https://www.tiktok.com/@everythingislogistics] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Website Tips, Fine Art Shipping, and Return Logistics

Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art shipping →Return logistics in eCommerce →Disaster logistics for Hurricane Ian Show Links: * Check out Fine Art Shippers’ website [https://fineartshippers.com/] and follow them on Linkedin [https://www.linkedin.com/company/fine-art-shippers/], Facebook [https://www.facebook.com/fineartshippers/], Twitter [https://twitter.com/fineartshippers/], YouTube [https://www.youtube.com/c/FineArtShippers], and Instagram [https://www.instagram.com/fineartshippers/] * Connect with Brian Taylor on Linkedin [https://www.linkedin.com/in/taylorbrianm/], Twitter [https://twitter.com/BrianTaylor0001], and his company Hafback’s website [https://merchants.hafback.com] * Donate to help the victims of Hurricane Ian: * IanResponse.org fund [https://organizingresilience.us9.list-manage.com/track/click?u=c689d31c62b9a2833c31aa425&id=746a1838f2&e=ad3453e4ca] * Feeding Tampa Bay [https://feedingtampabay.org/how-you-can-help] * Salvation Army [https://give.helpsalvationarmy.org/] Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify [https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY] and Apple [https://podcasts.apple.com/us/podcast/cyberly/id1561003878] while catching the video replays on FreightWaves TV. * Connect with Blythe via her website [http://digitaldispatch.io] or on Linkedin [https://www.linkedin.com/in/blythebrum/], YouTube [https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g], and TikTok [https://www.tiktok.com/@everythingislogistics] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

One-Person Marketing Tips, Transformer Shortage, and Logistics of the Internet

As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Also in today’s show: →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating →Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid →The logistics of the internet (which involves some of the same methods used hundreds of years ago!) Show Links: * Connect with Michelle LeBlanc on Linkedin [https://www.linkedin.com/in/michelleanneleblanc/]and Twitter [https://twitter.com/LeBlancly] * Follow Drop and Hook on Facebook [https://www.facebook.com/DropHookContent/], Instagram [https://www.instagram.com/dropandhookcontent/], and their website [https://dropandhookcontent.com/] * Connect with Nick Klein on Linkedin [https://www.linkedin.com/in/nick-klein-271a544b/] Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify [https://open.spotify.com/show/5FxTv6uua57xL1x6TSQCXY] and Apple [https://podcasts.apple.com/us/podcast/cyberly/id1561003878] while catching the video replays on FreightWaves TV. * Connect with Blythe via her website [http://digitaldispatch.io] or on Linkedin [https://www.linkedin.com/in/blythebrum/], YouTube [https://www.youtube.com/channel/UCsyEdr6eSDPexCs83nAHE2g], and TikTok [https://www.tiktok.com/@everythingislogistics] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]