Episode 9: The Value of Data in Cycling

Episode 11: Designing Healthcare Systems

In this insightful episode, Saeema, Melisa and John Clarkson, CBE  Professor of Engineering Design, University of Cambridge discuss the integration of systems thinking and engineering design in healthcare. He shares practical approaches to understanding complex healthcare systems, engaging stakeholders, and designing patient-centred solutions. Captions are AI Generated Chapters 00:00 Introduction to Design and Systems Thinking 02:55 The Role of Systems Thinking in Healthcare 05:47 Engineering Better Care: A Systems Approach 08:54 Raising Awareness and Building Systems Leadership 11:35 The Improvement Canvas: Defining Problems 14:32 Engaging Stakeholders in Healthcare Design 17:50 Delight and Disgust in Palliative Care 20:36 Understanding Patient Journeys and Healthcare Pathways 23:45 The Importance of Experience in Healthcare 29:00 The Poetic Side of Design 29:58 Co-Designing with Users 34:10 Understanding the Problem 38:06 Iterative Design Process 42:31 The Role of Stories in Healthcare 50:49 Rethinking Healthcare Systems Resources:  https://www.linkedin.com/in/p-john-clarkson-42652a1/ [https://www.linkedin.com/in/p-john-clarkson-42652a1/] https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng [https://www-edc.eng.cam.ac.uk/people/p-john-clarkson-cbe-freng]

Episode 10: Inclusion in Design

This episode explores inclusive design in transportation and urban streets, featuring experts Pat Langdon and Michael Thomas. Topics include designing for diverse needs, innovative solutions for accessible travel, and the importance of lived experience in creating inclusive environments. Chapters 02:47 Understanding Inclusive Design: Definitions and Evolution 05:59 Challenges in Aviation: Inclusion Issues in Air Travel 08:58 Designing for Accessibility: Innovations in Aircraft Design 11:55 Lived Experiences: Insights from Users with Disabilities 15:03 Prototyping Solutions: Testing and Feedback 17:53 Regulatory Challenges and Future Directions 20:48 The Role of Technology in Inclusive Design 23:50 Conclusion and Future of Inclusive Design 29:25 Exploring the Experiences of Disabled Users 31:49 Addressing Gaps in Data and Research 32:37 The Importance of Inclusive Design in Engineering 36:46 Transportation Accessibility and Its Broader Implications 37:48 Designing Inclusive Urban Spaces 45:18 Capturing Lived Experiences for Better Design 49:42 The Role of Attitudes in Accessibility 52:35 Understanding Optimal Curb Heights 54:59 The Importance of Detection Methods 57:12 Challenges in Urban Design for Accessibility 59:23 Conflicting Requirements of Different Users 01:02:16 Inclusive Design: A Broader Perspective 01:03:08 The Role of Empathy in Design 01:03:39 Future Research Directions in Urban Design 01:05:05 The Impact of Design on User Experience

Episode 9: The Value of Data in Cycling

This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change. Chapters 01:47 The Birth of See.Sense and Its Products 04:52 Entrepreneurship Journey and Initial Challenges 07:55 Design-Centric Approach and User Feedback 11:04 Evolution of the Product and Data Utilization 23:54 Enhancing Cyclist Safety Through Data 28:40 Navigating Data Challenges with Cities 34:27 Behavior Change and Cycling Initiatives 49:42 The Evolution of See.Sense and Co-Creation Resources See.Sense Official Website - https://seesense.cc [https://seesense.cc] LinkedIn - https://www.linkedin.com/in/irenemcaleese/ LinkedIn - https://www.linkedin.com/in/philipmcaleese/ [https://www.linkedin.com/in/philipmcaleese/] Captions are AI generated

Episode 8: Bridging Anthropology & Design

In today’s rapidly evolving technological landscape, the role of anthropology in design is more vital than ever. As AI and data-driven methodologies expand, understanding the human behind the data remains a cornerstone for impactful innovation. This post unpacks the insights from a compelling discussion involving social anthropologist and design researcher, Dr. Caitlin Robinson, who shares how blending anthropology and design can create richer, more ethical, and human-centered outcomes. Whether you’re a designer, researcher, or curious professional, this exploration clarifies how ethnographic methods, synthetic personas, and AI partnership can transform how we understand and serve people in digital and physical spaces. Let’s dive into the key ideas that bridge social insights, innovative design, and responsible technology. Chapters 02:29 The Role of Anthropology in Design 05:39 Ethnography and Its Application in Design 08:27 The Transition from Anthropology to Design 11:22 Integrating Technology with Ethnographic Methods 14:20 Balancing Data and Empathy in Design 17:18 The Future of Design Thinking with AI 21:34 The Role of Human Insight in AI Innovation 24:13 Understanding Synthetic Personas 27:25 The Intersection of Design and Behavioral Science 29:53 The Value of Design in Complex Systems 37:01 Engaging Clients in the Design Process   Resources Caitlin Robinson's LinkedIn - https://www.linkedin.com/in/cpdrobinson/ Daniel Kahneman's Thinking, Fast and Slow Book

Episode 7: Creative Technology & Nature

In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact. Chapters 03:20 Exploring the Intersection of Design, creativity and AI 08:41 The Role of AI in Sustainable Packaging Solutions 14:52 Data Challenges in AI Implementation 19:46 Balancing Profit, Planet, and People in AI Usage 26:23 Public Perception and Responsibility in AI Adoption 29:32 Navigating AI's Role in Society 34:01 Understanding Provenance in AI and Nature 39:54 The Intersection of Nature and Technology 46:07 Data, Knowledge, and Geopolitics 49:50 Designing for Individuals: The Case of Josh 01:00:42 The Business Case for Inclusive Design Resources * Big Life Fix (BBC) - https://www.judepullen.com/big-life-fix [https://www.judepullen.com/big-life-fix] * Jude Pullen - https://www.linkedin.com/in/judepullen/ [https://www.linkedin.com/in/judepullen/] * River Clay Project - https://www.youtube.com/watch?v=LKn0FKbi_Ig * Yuval Noah Harari - Sapiens (book) - https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117 [https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117]