Damn Good Marketing

Is it Really ADHD... or an Airway Issue?

In this powerful episode of the Damn Good Marketing Podcast, host Shelby Clement steps far beyond marketing strategy and dives into something deeply personal and incredibly eye-opening: her son Willie’s struggle with sleep, behavior, school, and the long list of confusing labels that never seemed to fit. What no one realized teachers, doctors, specialists was that an airway issue was sitting silently behind it all. Shelby is joined by Dr. Maggie Graham, a general dentist turned airway-focused provider and co-founder of Untethered Airway Health, who has made it her mission to connect the dots most families are never told to look for. Together, they break down the link between breathing, sleep, facial structure, and behavior, and how an overlooked airway problem can disguise itself as everything from ADHD to sensory issues to anxiety. This conversation goes deeper than symptoms—it reveals how a child’s entire personality, energy, and daily life can shift when they can finally breathe the way their body was designed to. You’ll hear: * Willie’s journey—from exhausted, overwhelmed, picky with food, and struggling in school… to energetic, confident, playing sports, sleeping through the night, and genuinely enjoying being a kid * The subtle but powerful signs of dysfunctional breathing and what parents should watch for in photos, sleep patterns, eating habits, posture, and behavior * Why so many doctors and dentists miss airway issues, and how the traditional medical system often treats surface-level symptoms instead of the root cause * How chronic poor sleep impacts hormones, mood, immune function, and long-term health, especially for women navigating things like Hashimoto’s, anxiety, and burnout * What to do if you think airway might be part of your child’s (or your own) story—even if there are no specialists in your town * Dr. Maggie’s raw personal story of a career-ending injury, losing the identity she spent years building, and finding a renewed purpose through coaching, education, and helping families rewrite their health stories This episode is more than information; it's validation, empowerment, and a reminder that a mother’s intuition is never wrong. If you’re a mom, caregiver, teacher, or woman who is tired of feeling dismissed, overwhelmed, or told “it’s fine” when you know it isn’t… this conversation will give you clarity, confidence, and the language to finally advocate for real answers, for your children and for yourself. A must-listen for anyone who has ever thought “There has to be more to this story.” Connect with our Guest:  Instagram: https://www.instagram.com/untetheredairway/ [https://www.instagram.com/untetheredairway/] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

How Russell Built a High-Paying Oil & Gas Career

What happens when life hands you a completely different path than the one you planned and instead of fighting it, you decide to lean in, level up, and bet on yourself anyway? In this episode, host Shelby Clement sits down with former high school friend and now seasoned outside sales rep Russell Pellichino for a brutally honest, unexpectedly hilarious, and deeply insightful conversation about the long, messy road to building a fulfilling life and career. Russell’s story is anything but linear. He opens up about the years he felt stuck, the months he was unemployed sending out application after application, the detour into juvenile probation work that shook him to his core, and the one conversation at a family gathering that changed the entire trajectory of his life. You will hear how Russell: * Transitioned from college athlete → unemployed graduate → juvenile probation officer → thriving oil & gas sales rep * Navigated the mental load of being “overqualified but underexperienced,” yet still overlooked * Broke into a highly technical, intimidating industry with zero background * Made a bold leap—ending a relationship, quitting his job, and moving in with his mentor to learn the field from the ground up * Developed a sales approach rooted in service, integrity, and actually giving a damn * Showed up consistently for clients in high-pressure environments where valves failing mean millions lost * Balances fatherhood, marriage, and career while raising three boys under six * Built a personal list called “Rules from Dad” with the values, lessons, and mindset he hopes to pass down * Approaches growth, risk-taking, and building a life you enjoy, before time slips away This episode goes beyond career talk. It’s a conversation about resilience, identity, character, humility, fatherhood, and the reality of choosing a life you’re proud of, even when the road there looks nothing like what you imagined. Whether you’re an entrepreneur, a parent, someone in a career transition, or just someone craving a real, grounded story about grit and growth, this episode is going to hit home. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Why You Should Hire A Financial Advisor

What does it really take to go from small-town roots to financial freedom and build a life you actually love along the way? In this episode, Shelby sits down with Cullen Hughes, financial advisor, husband, and dad of two, to talk about what it means to grow up, take risks, and create a career that truly matters. From high school dreams to managing portfolios at Merrill Lynch, Cullen shares his journey, the lessons he’s learned, and the advice he wishes more people heard sooner about money, confidence, and balance. They dive into everything from when to actually hire a financial advisor (even if you think you’re “not ready”) to how parents can set their kids up for success with simple tools like 529s, Roth IRAs, and smart saving habits that actually work in real life. You’ll hear about: * Cullen’s path from high school to Merrill Lynch * When and why to hire a financial advisor * How to invest for your kids’ future (and your own) * The importance of self-care, confidence, and trusting your gut * The reality of balancing business, marriage, and parenthood * And yes… that infamous fantasy football bet that ended with a dress 😂 This episode is packed with honest conversations, real-life stories, and takeaways you can actually use whether you’re growing a business, raising a family, or just figuring out your next big move. Listen now to hear how Cullen turned small-town beginnings into a life built on purpose, planning, and passion and how you can do the same. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

Ryan Downing on Leadership, Family Business, and Growth

What does it really take to lead a decades-old family business, inspire hundreds of employees, and still stay true to your values? In this episode, Louisiana native and marketing strategist Shelby Clement sits down with her longtime friend Ryan Downing, CEO of Ross Downing Auto Group, for a powerful, unfiltered conversation about leadership, growth, and legacy. Ryan shares what it’s like stepping into a business that’s been in his family for over 52 years, the weight of responsibility, the lessons learned, and the courage it takes to evolve without losing what made the company special in the first place. Together, Shelby and Ryan dive deep into the emotional side of entrepreneurship from feeling behind and dealing with imposter syndrome to making tough people decisions and balancing family life with the demands of leadership. Ryan opens up about why core values are the foundation of his company’s success, how loyalty can be both a blessing and a challenge, and the importance of surrounding yourself with people who share your vision. This conversation isn’t just about business, it’s about building something that lasts, leading with integrity, and growing with purpose. Whether you’re an entrepreneur, business leader, or small-town dreamer with big goals, this episode will remind you that success isn’t built overnight it’s built with grit, growth, and heart. Tune in now to learn how to lead with purpose, create a culture rooted in values, and build a brand and legacy that stands the test of time. Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)

How To Build A Life-First Business with Jillian Clothier

What if the key to growing your business wasn’t doing more but slowing down enough to actually listen to yourself? In this powerful and honest episode of the Dam Good Marketing Podcast, host Shelby Clement sits down with Jillian Clothier, a life-first business coach for mama entrepreneurs, to unpack what it really means to build a business that aligns with your life instead of consuming it. Jillian opens up about her journey from 15 years in corporate restaurant franchising to running multiple businesses, motherhood, burnout, and eventually awakening to a truth she could no longer ignore. Together, Shelby and Jillian dig into the deep, unfiltered realities of entrepreneurship as mothers, wives, and ambitious women trying to do it all. They explore how easy it is to chase external validation, overwork ourselves into the ground, and confuse busyness with purpose. But they also talk about what happens when you finally pause, peel back the layers, and start making decisions from the inside out. This conversation isn’t about finding the “perfect balance.” It’s about learning to honor the season you’re in, trust your timeline, and redefine what success truly looks like when your life, not your hustle, leads the way. What You will Learn: * Why doing the inner work matters more than any strategy when you’re trying to scale your business * The real difference between balance and alignment and how to know when you’ve found it * How to silence comparison, stop chasing someone else’s timeline, and start trusting your own * Practical ways to reconnect with yourself daily especially when life feels chaotic * The mindset shift that turns overwhelm into grounded confidence About the guest:  Jillian Clothier is a coach and mentor for high-achieving women who want it all: the business, the marriage, the motherhood, and the legacy all working together in alignment.  Follow her on Instagram: https://www.instagram.com/jillian.clothier.coaching/ [https://www.instagram.com/jillian.clothier.coaching/] Connect with Shelby Clement: Website: https://shelbyclement.com [https://shelbyclement.com] Follow on Socials: Facebook: https://www.facebook.com/shelbydclement LinkedIn: linkedin.com/in/shelby-dimiceli-clement-a9497049 [https://linkedin.com/in/shelby-dimiceli-clement-a9497049] TikTok: https://tiktok.com/@shelbyclementmarketinghttps://www.tiktok.com/@itsshelbyclement [https://www.tiktok.com/@itsshelbyclement] Instagram: https://www.instagram.com/itsshelbyclement/ If this episode inspired you, share it with a friend and leave a review, it means the world to me :)