Dan Kennedy's Magnetic Marketing Podcast

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year! MagneticMarketing.com [https://magneticmarketing.com/] NoBSLetter.com [https://nobsletter.com/special-offer]

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake. In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the immense growth it can generate for your business. MagneticMarketing.com [https://magneticmarketing.com/] NoBSLetter.com [https://nobsletter.com/special-offer]

The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why. Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON of money. MagneticMarketing.com [https://magneticmarketing.com/] NoBSLetter.com [https://nobsletter.com/special-offer]

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology into your copy. Be sure to check out part one first! MagneticMarketing.com [https://magneticmarketing.com/] NoBSLetter.com [https://nobsletter.com/special-offer]

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy! MagneticMarketing.com [https://magneticmarketing.com/] NoBSLetter.com [https://nobsletter.com/special-offer]