De-mystify #003 / Designing at Google with Cyprien Toffa

De-mystify #005 / Design, Consulting, NGOs, Art… it is not that different after all with Jason Robinson

Jason Robinson [https://www.linkedin.com/in/jasonrobinsondesign/] is many things! He is Stanford Alumni, he worked at IDEO as an Associate, he started his own e-tutoring company in the early 2000s, became a consultant and worked as a designer for UNICEF. Not even to mention that he has been competing in track and field at an Olympic level and represented Canada, his home nation. Jason is now an artist living from his craft which satisfies his burning desire to express himself and to create. His email signature tells it all: designing for human experiences. 🎙 In today’s episode with Jason Robinson… We are not only exploring his relationship with design within his work, but we are talking with open hearts about how to set goals, how to deal with failure, how to face adversity and discrimination, the importance of integrity and also about the place of industrial designers in the world of tomorrow, and so much more!!! So now, you have a feel of why this episode lasts over an hour but bear with us till the end because the last part will blow your mind. We have dived deeper into his role at UNICEF designing the Adolescence Kit doing back and forth between the headquarters in New York, South Sudan and Jordan. 🗞 Subscribe to the newsletter: https://demystify101.substack.com/ [https://demystify101.substack.com/] 💌 If you loved the episode, follow and share! 👋🏼 Reach out! To Quentin [https://www.linkedin.com/in/quentin-renaud/] -> quentin@de-mystify.co [quentin@de-mystify.co] To Jason [https://www.linkedin.com/in/jasonrobinsondesign/] -> jason@jasonrobinson.design [jason@jasonrobinson.design] -> jason_planetyou [https://twitter.com/jason_planetyou] 💸 Initiator VC Initiator VC [https://initiator.vc/] is the first fund investing in tech startups emerging from top European universities. They back young founders with world-class mentorship and a £100k investment. Initiator VC is built on a belief that the next Facebook and Google will come from European campuses. So, if you are still a student or a recent graduate and you are working on a tech project, feel free to reach out to Eliott Hoffenberg [https://www.linkedin.com/in/eliott-hoffenberg/]!  -> eliott@olamv.com [eliott@olamv.com] 👁 You are listening to De-mystify Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions!

De-mystify #004 / From vision to manifestation, how to leverage design to drive purpose with Ben Callaghan

Ben Callaghan [https://www.linkedin.com/in/benccallaghan/] is Senior Director of Brand and Client at Goodroot [https://www.goodrootinc.com/]! What Ben is interested in is converting future vision into real business value – powering the confidence of business leaders and inspiring engagement from partners, customers, and influencers. Armed with years of experience in strategy, organisational consulting, and brand systems, Ben and I will de-mystify how design can drive purpose! 🎙 In today’s episode with Ben Callaghan, we discuss… … his relationship to design, which is very much a catalyser to reaching goals beyond anything you could have imagined possible 💡 1) Ben’s entrepreneurial journey building Avant Skis 🎿 * What was the place of design in this project? * How has design been a lever to push beyond your limits? * Did you take design beyond the only process of making skis? * Would you have done something differently? 2) From entrepreneur to consultant at Fathom [https://fathom.net/]💡 * How has Fathom evolved over time, from a traditional marketing shop to a consulting agency driving change, innovation and purpose? * What is Future Design? * How do you design artefacts of purpose? * How to spark change within a 100 yo organisation? * Have you been facing resistance? What are the challenges you faced? * How do you quantify the progress being made / ROI? 3) Using design to improve healthcare at Goodroot [https://www.goodrootinc.com/] 🏥 * How to build engagement from language? * Has it been easy to advocate your work as Goodroot was already interested in design? * What is the difference between designing from the outside vs the inside? --- 🗞 Subscribe to https://demystify101.substack.com/ [https://demystify101.substack.com/] To read the highlights of the interview as well as everything that has been said off the record #TGIW #OTR! 👁 You are listening to De-mystify Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions! 💌 If you loved the episode, spread the word! Word of mouth truly matters! If you liked it, tell your friends! 👋🏼 Reach out! To Quentin [https://www.linkedin.com/in/quentin-renaud/] To Ben [https://www.linkedin.com/in/benccallaghan/]

De-mystify #003 / Designing at Google with Cyprien Toffa

Cyprien Toffa [https://www.linkedin.com/in/cyprien-toffa-aa9040171/] works as a UX designer at @Google on Maps [https://maps.google.com/], specifically in the Search and Explore team. His job is to create experiences digitally that will lead to other experiences in real life! Prior to Google, Cyprien co-founded Fleek [https://www.fleekfashion.app/] 🛍 Fleek is the first smart discovery platform to browse fashion curated from your favourite brands, all in one app. Our personalization AI makes it much easier and faster to find clothes that match your style. As you shop, Fleek learns your preferences and recommends items across top brands such as Urban Outfitters and Revolve. 🎙 In today’s episode with Cyprien Toffa, we discuss… … his vision, his experience working at Google Maps and his tips to innovate and be more creative 💡 * What does design mean to him? * What is Google Map’s vision? * How can we make Google Maps even better? * How do you prioritise user feedback when developing a new feature? * What is the process and how long does it take from ideating to releasing the feature? * Is Google Maps’ purpose different from Google's overall one? * How to find the balance between UX and monetisation? * How is his team structured? * The only way you can make improvements is by innovating * How to nurture your creativity? * What is Google Sprint? Crazy Eight methods? 🗞 Subscribe to https://demystify101.substack.com/ [https://demystify101.substack.com/] To read the highlights of the interview as well as everything that has been said off the record #TGIW [https://demystify101.substack.com/p/tgiw-002-design-leadership-with-jess] #OTR [https://demystify101.substack.com/p/how-to-advocate-your-design-the-most]! 👁 You are listening to De-mystify! Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions! 💌 If you loved the episode, spread the word! Word of mouth truly matters! If you liked it, tell your friends! 👋🏼 Reach out! To Quentin [https://www.linkedin.com/in/quentin-renaud/] To Cyprien [https://www.linkedin.com/in/cyprien-toffa-aa9040171/]

#002 De-mystifying Design Leadership with Jess Cogswell, VP of Design at Rume Health

If you ask me, I will say that Jess is the manager that will always put her team first even when sometimes it means before deliverables. Jess is a multi-faceted and inspiring creative whose greatest strength is empathy! Jess and I will dive deep into her unique relationship to design including her design philosophy and leadership style. * Find clear takeaways from my interviews as well as a deep dive into everything that has been said off the record in the newsletter 🗞 https://demystify101.substack.com/ [https://demystify101.substack.com/] * 👁 You are listening to De-mystify Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions! * 💌 If you loved this intro, spread the word! Word of mouth truly matters! If you liked it, tell your friends! * 👋🏼 Follow me or say hi! https://www.linkedin.com/in/quentin-renaud/ [https://www.linkedin.com/in/quentin-renaud/]

#001 Dr Bo Kelestyn de-mystifies design thinking

🗞 Link to the newsletter: https://demystify101.substack.com/ [https://demystify101.substack.com/] · 👁 You are listening to De-mystify  Every week, I interview extraordinary guests to understand their unique relationship with design. They can be designers, entrepreneurs, investors or consultants! All of this is to give you a full scope of what is design and how it is applied across industries and positions! De-mystify is your opportunity to embark on my learning journey to understand how to nurture your design thinking 💡 · ⭐️ #001 Dr Bo Kelestyn de-mystifies design thinking  We talk about: * 🌱 Design Upraising * 🎓 Design in Education * 💡 Innovation Consulting · 🗞 If every week you want clear takeaways from my interviews as well as a deep dive into everything that has been said off the record, subscribe to the newsletter   https://demystify101.substack.com/ [https://demystify101.substack.com/] · 💌 If you loved this intro, spread the word!  Word of mouth truly matters! If you liked it, tell your friends!  Never stop caring ❤️