Dear Global Leaders

#14 - : The Day They Knew the iPhone Would Kill Them and Still Did Nothing, The Nokia case

12 min · 24 de abr de 2026
Portada del episodio #14 - : The Day They Knew the iPhone Would Kill Them and Still Did Nothing, The Nokia case

Descripción

In 2007, Nokia was the undisputed king of mobile phones. It had the scale, the market share, the brand power, and the data. Then Apple launched the iPhone — and changed the future of the industry overnight. But Nokia’s downfall was not simply a story of disruption. It was a story of leadership hesitation, strategic inertia, and the danger of protecting past success while the world moves on. In this episode of Dear Global Leaders, Tiphaine Coste explores one of the most powerful business lessons of the modern era: how a global market leader saw a paradigm shift coming and still failed to act decisively. This conversation unpacks what Nokia misunderstood about software, ecosystems, speed, and adaptation and why its story remains deeply relevant for today’s executives, founders, and ambitious leaders navigating change. In this episode: * Why market leaders often miss the future * How the iPhone reshaped competition beyond hardware * The strategic cost of moving too slowly * What global leaders must learn about adaptation before it’s urgent Nokia’s story is more than a case study in corporate decline. It is a reminder that foresight without action is not strategy. If you lead in a fast-changing world, this episode is for you.

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