Decision Empires: Unpacked
In this first episode of Decision Empires: Unpacked, our hosts explore how retailers became the new media moguls and why media power is now shifting upstream. We unpack the structural changes driving retail media, explain why execution is commoditised, and show how retailers are moving from selling reach to defining relevance. This episode sets the stage for the rise of Decision Empires and why they matter for the future of media and commerce. Read the Decision Empires series - https://lnkd.in/e9NMKgBU [https://lnkd.in/e9NMKgBU]
2 episodios
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