DIGRN Presents: Why Some Dental Marketing Fails—and How to Actually Grow Your Practice

DIGRN Presents: Why Some Dental Marketing Fails—and How to Actually Grow Your Practice

Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. Podcast Specific Discounts: https://dentistryingeneral.com/digrn [https://dentistryingeneral.com/digrn] Video version available here:https://youtu.be/uaoFyy1hE34 [https://youtu.be/uaoFyy1hE34] Description In this episode, Dr. Bob sits down with Jennifer Cole and Mario Mischewski to break down GoScope, a fully digital magnification system designed to rethink how dentists work. Built from the ground up as a software-driven platform, GoScope combines magnification, imaging, lighting, and documentation into a single system while addressing major clinical pain points like ergonomics, workflow inefficiency, and limited visualization.  Highlights The discussion focuses on how GoScope replaces multiple operatory tools by integrating intraoral imaging, recording, and lighting into one device, eliminating the need to stop procedures for documentation. The system’s AR glasses allow dentists to work upright without hunching, improving ergonomics and reducing physical strain.  Personal passions Jennifer and Mario emphasize their commitment to building technology that actually improves the day-to-day experience of clinicians rather than complicating it.  Podcast vision This episode aligns with Dentistry in General’s mission to bring dentists real conversations about innovation that impacts clinical practice, workflow, and long-term sustainability. By highlighting emerging technologies like GoScope, the podcast continues to explore solutions that support independent dentists in delivering better care while maintaining control over their practice environment. Takeaways GoScope represents a shift from traditional dental microscopes to a fully digital platform that enhances ergonomics, simplifies workflow, and integrates documentation into real-time procedures. Dentists can reduce operatory clutter, improve posture, and enhance teaching and collaboration through built-in streaming and recording capabilities.  ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.  Keywords dental microscope technology, GoScope dental system, digital dentistry tools, dental ergonomics solutions, AR glasses dentistry, dental workflow optimization, intraoral imaging technology, dental recording and streaming, endodontic magnification tools This episode includes AI-generated content.

DIGRN Presents: Why Some Dental Marketing Fails—and How to Actually Grow Your Practice

Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. Podcast Specific Discounts: https://dentistryingeneral.com/digrn [https://dentistryingeneral.com/digrn] Description In this episode, Gary Bird breaks down what truly drives growth in a dental practice and why most dentists misunderstand marketing. The conversation goes beyond ads and websites, focusing on the full patient journey—from lead generation to phone conversion, case acceptance, and long-term referrals. Dentists will learn why simply spending money on marketing is not enough, and how aligning budget, operations, and patient experience is the key to sustainable growth.  Highlights Gary explains the importance of tracking every step of the patient funnel, from clicks to completed treatment, and why unclear data leads to poor decision-making. The discussion covers realistic marketing benchmarks, including spending percentages based on growth goals, and how competition and market conditions impact results. A major focus is placed on identifying whether a problem is marketing-related or operational, and why many practices fail to scale due to poor patient experience and lack of internal systems.  Personal passions Gary shares his passion for helping dentists grow by providing clarity through data and systems rather than guesswork. His approach emphasizes education, transparency, and giving back to the dental community by openly sharing strategies, resources, and insights that practices can use to improve both their marketing and operations.  Podcast vision This episode reinforces the mission of educating dentists on the business side of dentistry, helping them think beyond clinical skills and understand what it takes to compete in today’s market. The goal is to provide practical, real-world strategies that empower private practice owners to grow, adapt, and make smarter decisions in an increasingly competitive and consumer-driven industry.  Takeaways Dentists must align their marketing budget with their growth goals and understand that underinvesting limits expansion. Growth depends on both marketing and operations, and without a strong patient experience, referrals and long-term success will suffer. Data-driven decision-making is essential, and practices that track metrics like lead conversion, show rate, and ROI will outperform those relying on assumptions. Ultimately, success comes from combining strong clinical care with smart business strategy and consistent execution.  ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.  Keywords dental marketing strategy, dental practice growth, dental marketing budget, new patient acquisition dentistry, dental ROI marketing, dental patient journey, dental referrals growth, dental startup marketing, This episode includes AI-generated content.

DIGRN presents: The Dental App | Using AI to Automate and Transform Dental Practices

Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. Podcast Specific Discounts: https://dentistryingeneral.com/digrn [https://dentistryingeneral.com/digrn] Description In this episode, Dr. Bob Dee sits down with Dr. Lior Tamir to break down the latest AI-driven updates inside The Dental App. From the introduction of AI agents to new automation tools designed to streamline patient communication, scheduling, and treatment follow-up, this conversation explores how modern dental software is evolving. The discussion also highlights the importance of simplifying advanced technology for everyday dental practices while maintaining strict compliance and data security. Highlights This episode dives into the rollout of AI agents within The Dental App and how they can automate tasks like patient follow-ups, recall systems, and treatment scheduling. Dr. Lior explains how these agents can be customized, templated, and deployed with built-in safeguards such as human approval workflows. The conversation also touches on new features like AI-powered perio charting, automated note-taking, and treatment plan explanations, all designed to improve efficiency, communication, and patient experience. Personal Passions Dr. Lior emphasizes his passion for making advanced technology accessible to everyday dentists, especially those who feel overwhelmed by the rapid pace of innovation. His focus is on simplifying AI adoption while ensuring practices can benefit from automation without needing deep technical expertise. There is also a strong commitment to protecting patient data and ensuring that innovation does not come at the cost of compliance or security. Podcast Vision This episode aligns with the broader vision of educating dentists on emerging technologies that directly impact their practices. By bringing real-world applications of AI into the conversation, the podcast continues to serve as a platform for helping dentists navigate change, adopt smarter systems, and stay ahead in an increasingly technology-driven industry. Takeaways AI is rapidly reshaping dental practice management, and tools like AI agents are becoming essential for automating repetitive tasks and improving patient engagement. The Dental App is positioning itself at the forefront of this shift by integrating AI directly into its platform in a secure and user-friendly way. Dentists do not need to adopt everything at once, but understanding and gradually implementing these tools can significantly improve efficiency, compliance, and overall practice performance. ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.  Keywords dental ai software, ai in dentistry, dental practice management software, ai agents dental, dental automation tools, patient follow up systems dentistry, dental crm software, cloud dental software, dental workflow automation, ai treatment planning dental, perio ai charting, dental note taking ai, hipaa compliant dental software, dental software innovation, dental practice efficiency This episode includes AI-generated content.

DIGRN Presents: Why Dentists Need Better Phone System | Coaching with Dr. Yazdan (Part 2)

Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. Podcast Specific Discounts: https://dentistryingeneral.com/digrn [https://dentistryingeneral.com/digrn] Episode Title Why Dentists Need Better Phone and Follow-Up Systems—and the Coaching That Drives Results Description In this mini episode, Dr. Yazdan shares how phone handling and follow-up systems directly impact patient conversion and practice growth. She explains why most dentists lose patients before treatment and how simple systems can fix it. Highlights The conversation focuses on consistent phone training, controlling patient conversations, and creating a strong first impression. It also highlights how structured follow-ups can recover missed opportunities and add significant production. Personal Passions Dr. Yazdan is focused on helping dentists and their teams improve communication, increase conversions, and build more efficient, system-driven practices. Podcast Vision This episode delivers simple, actionable systems dentists can implement immediately to improve patient flow and overall performance. Takeaways Small improvements in phone training and follow-ups can dramatically increase bookings, case acceptance, and revenue without additional marketing spend. ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.  Keywords dental phone training, patient conversion dentistry, dental follow up systems, case acceptance dentistry, dental front desk training, dental patient experience, dental practice growth, dental team training, dental communication systems, dental scheduling, dental coaching for dentists, dental consulting, dental workflow systems, patient retention dentistry, dental business systems This episode includes AI-generated content.

DIGRN Presents: The Business Side of Dentistry | Systems and Coaching with Dr. Yazdan

Disclosure: This video includes paid partnerships and sponsor relationships. I may receive compensation from companies mentioned. All opinions are my own. Podcast Specific Discounts: https://dentistryingeneral.com/digrn [https://dentistryingeneral.com/digrn] Episode Title: The Business Side of Dentistry:  Why Every Dentist Needs Systems and Coaching Description In this episode, Dr. Bob sits down with Dr. Yazdan to break down what truly drives success in a dental practice beyond clinical skills. Dr. Yazdan shares her journey from a failing partnership to building a highly profitable fee-for-service practice, and how that experience led her to create a coaching program focused on systems, implementation, and real-world application.  Highlights The discussion focuses on why dentistry itself is not the hardest part of running a practice, but rather the systems and business operations that determine success. Dr. Yazdan explains how her coaching program starts with a detailed intake process to identify gaps, followed by hands-on implementation tailored to each practice.  Personal Passions Dr. Yazdan is passionate about helping dentists—especially those who feel overwhelmed or unsupported—build profitable practices without sacrificing their personal lives. Her work is driven by her own struggles early in her career and her desire to help others avoid the same challenges, particularly empowering dentists to gain control of their time, finances, and overall business success. Podcast Vision This episode aligns with the broader goal of educating dentists on the business side of dentistry and providing them with actionable insights that are often missing from traditional training. By bringing in experts like Dr. Yazdan, the podcast aims to bridge the gap between clinical excellence and business success, encouraging dentists to seek guidance and implement proven systems. Takeaways Dentists must recognize that clinical skill alone does not guarantee a successful practice, and that systems, strategy, and implementation are critical for growth. Investing in coaching can significantly shorten the learning curve, prevent costly mistakes, and improve both profitability and work-life balance. Ultimately, seeking help and focusing on the right systems can transform a struggling practice into a thriving one. ___________________________________________________________________ Disclaimer for Dentistry in General Radio Network The Dentistry in General Radio Network (the "Network"), a division of Dentistry in General, LLC, provides podcast programming featuring independently selected guests by individual podcasters. Any guest appearance, documents, information, products, services, or opinions expressed on the Network’s podcasts are solely those of the guests and do not necessarily reflect the views, policies, or positions of Dentistry in General, LLC, its owners, affiliates, podcasters, or employees. The Network, Dentistry in General, LLC, their affiliates, podcasters, owners, agents, and employees do not assume responsibility or liability for the accuracy, completeness, or reliability of any information, materials, documents, products, or services shared or referenced by podcast guests. Listeners must independently verify information presented, exercise professional judgment, and conduct appropriate due diligence before acting upon or implementing recommendations provided on the Network. Information shared by guests or podcasters should not be interpreted as professional, medical, legal, or financial advice, unless explicitly stated by a qualified professional. By accessing or engaging with the Dentistry in General Radio Network content, listeners expressly agree to indemnify, defend, and hold harmless Dentistry in General, LLC, its affiliates, podcasters, owners, agents, and employees from and against all claims, liabilities, damages, costs, or losses arising out of or resulting from reliance upon information or materials shared by guests or podcasters.  Keywords dental coaching program, dental practice systems, dental business growth, case acceptance strategies, dental consulting services, fee for service dentistry, dental practice profitability, dental KPI tracking, dental team training systems, dental practice management, coaching for dentists, dental workflow systems, dental business strategies, dental leadership development, scaling a dental practice This episode includes AI-generated content.