The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management

The Proven Process: Five Steps to Digital Marketing Domination

What does it take to truly dominate in digital marketing? In this episode, Jamil Zabaneh breaks down his agency's proven five-stage process—Target, Motivate, Prepare, Capitalize, and Constantly Improve—to show how deep data analysis, omni-channel strategy, and ongoing optimization can turn marketing chaos into consistent results. Learn how to accurately identify your ideal customer, create relevant campaigns, maximize lead conversion, and track ROI for continuous growth. New episodes drop weekly—subscribe, share, and connect with Jamil on LinkedIn for more digital marketing strategies to help you move from competing to winning.

Data-Driven Marketing with Justin Rashidi: Attribution, Clean Data, and AI for Better Results

What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (but not creative). New episodes of Digital Marketing Domination drop weekly—subscribe and leave a review to get your playbook for marketing success.

The Science of Email Marketing: Jeanne Jennings Explains Testing, Metrics, and List Management

Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episodes drop weekly—subscribe, rate, and review to stay ahead in digital marketing!

Mapping the Customer Journey: Five Steps to Stronger Digital Marketing Results

Want to improve customer retention and boost conversion rates? This episode breaks down the five essential steps of mapping the customer journey—defining stages, identifying touchpoints, using data for personalization, integrating automation tools, and optimizing for consistent results. Learn actionable strategies to guide your audience from first contact to loyal fan, and hear why omnichannel marketing matters for real growth. New episodes every week—follow Digital Marketing Domination to stay ahead and refine your marketing strategy.

Andy Crestodina on SEO, Content Gaps, and Using AI for Digital Growth

Andy Crestodina, co-founder and CMO of Orbit Media, joins to break down actionable strategies for SEO, content marketing, and AI-powered website optimization. Learn why Google ranks web pages (not websites), how to use AI Persona prompts for conversion rate optimization, and proven tips for content gap analysis and audience research. Andy shares practical advice on WordPress, GA4 reporting, scaling content without a big ad budget, and using tools like ChatGPT and Gemini to sharpen your digital marketing workflow. Subscribe for weekly episodes focused on digital marketing tactics, tools, and strategies to grow your business.